Analytics Driven Marketing: Propel Your Growth With Data
Georgina Nelson
This audiobook is narrated by a digital voice.
This book will accelerate your business growth by harnessing the power of data through analytics-driven marketing. Unlocking the potential of analytics, it offers valuable insights and strategies to propel your marketing efforts to new heights. Dive into the world of data-driven decision-making and learn how to optimize your marketing campaigns to reach the right audience, engage customers effectively, and personalize your offerings. With clear and actionable examples, this book equips you with the tools and knowledge to leverage data and analytics, enabling you to make informed marketing decisions that drive results and boost your bottom line. Transform your marketing approach, embrace the immense value of analytics, and embark on a journey towards propelling your business growth to unforeseen heights.
Duration - 5h 21m.
Author - Georgina Nelson.
Narrator - Digital Voice Madison G.
Published Date - Sunday, 19 January 2025.
Copyright - © 2025 Edward Lim ©.
Location:
United States
Description:
This audiobook is narrated by a digital voice. This book will accelerate your business growth by harnessing the power of data through analytics-driven marketing. Unlocking the potential of analytics, it offers valuable insights and strategies to propel your marketing efforts to new heights. Dive into the world of data-driven decision-making and learn how to optimize your marketing campaigns to reach the right audience, engage customers effectively, and personalize your offerings. With clear and actionable examples, this book equips you with the tools and knowledge to leverage data and analytics, enabling you to make informed marketing decisions that drive results and boost your bottom line. Transform your marketing approach, embrace the immense value of analytics, and embark on a journey towards propelling your business growth to unforeseen heights. Duration - 5h 21m. Author - Georgina Nelson. Narrator - Digital Voice Madison G. Published Date - Sunday, 19 January 2025. Copyright - © 2025 Edward Lim ©.
Language:
English
Chapter 1: Introduction 7
Duration:00:00:01
- Importance of data-driven marketing in today's competitive business landscape 8
Duration:00:04:04
- Definition and significance of analytics in driving growth 12
Duration:00:03:43
Leveraging analytics for marketing success 16
Duration:00:03:58
Chapter 2: Understanding Data-Driven Marketing 20
Duration:00:05:29
- Exploring the concept of data-driven marketing and its evolution 25
Duration:00:04:10
- Benefits and challenges of embracing a data-driven approach 29
Duration:00:04:43
- Explaining the role of analytics in data-driven marketing strategies 34
Duration:00:03:50
Chapter 3: Building a Data-Driven Marketing Culture 38
Duration:00:05:17
- Creating a culture of data-driven decision-making within organizations 43
Duration:00:05:39
- Steps to foster a data-driven mindset among marketing professionals 48
Duration:00:04:12
- Encouraging collaboration between marketing and analytics teams 52
Duration:00:05:08
Chapter 4: Data Collection and Management 57
Duration:00:04:58
- various data collection methods and tools 62
Duration:00:05:54
- Importance of data quality and integrity for effective marketing analytics 67
Duration:00:04:32
- Best practices for data management and storage 71
Duration:00:04:08
Chapter 5: Data Analysis Techniques for Marketing Insights 75
Duration:00:04:06
- Exploring different data analysis techniques for marketing purposes 79
Duration:00:04:42
- Using statistics, predictive modeling, and machine learning for marketing analysis 84
Duration:00:04:01
- Identifying key metrics and KPIs to measure marketing performance 88
Duration:00:05:06
Chapter 6: Segmentation and Targeting 93
Duration:00:03:56
- Understanding customer segmentation and its role in targeted marketing campaigns 97
Duration:00:03:39
- Leveraging data-driven insights to identify and understand consumer segments 101
Duration:00:04:10
- Strategies for reaching the right audience through data-driven targeting 105
Duration:00:03:57
Chapter 7: Personalization and Customization 109
Duration:00:06:10
- Importance of personalized marketing experiences in driving customer engagement 116
Duration:00:03:44
- Utilizing data to create personalized campaigns and customer journeys 120
Duration:00:03:26
- Implementing customization strategies to enhance the customer experience 124
Duration:00:04:19
Chapter 8: Customer Lifetime Value Optimization 128
Duration:00:04:41
- Definition and calculation methods for customer lifetime value (CLV) 133
Duration:00:03:49
- Using analytics to predict and optimize customer lifetime value 137
Duration:00:04:23
- Strategies for leveraging CLV insights to improve marketing ROI 141
Duration:00:04:29
Chapter 9: Marketing Attribution and ROI Measurement 145
Duration:00:05:36
- Exploring different models and methods for marketing attribution 151
Duration:00:04:10
- Measuring the effectiveness of marketing campaigns through ROI analysis 155
Duration:00:04:01
- The role of analytics in understanding the customer journey and optimizing marketing spend 159
Duration:00:04:35
Chapter 10: Predictive Analytics in Marketing 163
Duration:00:05:39
- Introduction to predictive analytics and its applications in marketing 169
Duration:00:04:29
- Using predictive models for lead generation, churn prediction, and customer behavior forecasting 174
Duration:00:03:37
- Leveraging predictive insights to drive marketing strategies and optimization 178
Duration:00:04:10
Chapter 11: Data-Driven Content Marketing 182
Duration:00:05:24
- The role of data in creating effective content marketing campaigns 188
Duration:00:04:39
- Using analytics to understand content performance and audience engagement 193
Duration:00:03:41
- Strategies for data-driven content creation and distribution 197
Duration:00:05:07
Chapter 12: Social Media and Influencer Marketing Analytics 202
Duration:00:05:44
- Monitoring and analyzing social media data for marketing insights 208
Duration:00:04:42
- Leveraging influencer and user-generated content for effective marketing campaigns 213
Duration:00:04:23
- Measuring the impact of social media and influencer marketing through data analytics 217
Duration:00:04:31
Chapter 13: Mobile Marketing and Location-Based Analytics 222
Duration:00:04:43
- Understanding the unique challenges and opportunities of mobile marketing 227
Duration:00:04:19
- Harvesting location-based data for personalized marketing strategies 231
Duration:00:03:52
- Analyzing mobile app data and user behavior to enhance marketing efforts 235
Duration:00:04:27
Chapter 14: Cross-Channel and Multi-Touchpoint Marketing 239
Duration:00:03:50
- cross-channel marketing tactics and tools 243
Duration:00:04:35
- Ensuring coherence and consistency across various marketing touchpoints 248
Duration:00:04:22
- Utilizing multi-touchpoint analytics to understand customer interactions and preferences 253
Duration:00:04:54
Chapter 15: Marketing Automation and AI 258
Duration:00:04:50
- Exploring the role of marketing automation and AI in data-driven marketing 263
Duration:00:05:01
- Leveraging machine learning algorithms for marketing personalization 268
Duration:00:04:43
- Using AI-powered analytics tools to automate marketing tasks and decision-making 273
Duration:00:03:56
Chapter 16: Data Privacy and Ethics in Data-Driven Marketing 277
Duration:00:04:21
- Addressing data privacy concerns and regulations in marketing analytics 282
Duration:00:04:17
- Ethical considerations in data collection, usage, and targeting 286
Duration:00:03:24
- Implementing transparent and responsible data practices in marketing strategies 290
Duration:00:04:46
Chapter 17: Overcoming Data-Driven Marketing Challenges 295
Duration:00:04:21
- Common challenges and obstacles in adopting a data-driven approach 299
Duration:00:04:23
- Strategies for overcoming data complexity, integration, and accessibility issues 303
Duration:00:05:20
- Cultivating flexibility and agility to adapt to ever-changing data landscapes 308
Duration:00:04:46
Chapter 18: Case Studies: Successful Data-Driven Marketing Examples 313
Duration:00:05:10
- Real-world examples and case studies of organizations leveraging analytics for growth 319
Duration:00:03:26
- Analysis of their strategies, challenges faced, and measurable results achieved 323
Duration:00:03:15
Chapter 19: Conclusion 326
Duration:00:00:01
- Recap of the importance of analytics in driving growth through marketing 327
Duration:00:03:32
- Final thoughts on the future of data-driven marketing and emerging trends 331
Duration:00:03:54