
Cash Flow
Steve Coughran
Are you running a business that looks profitable on paper—but still struggling to keep cash in the bank?
You’re not alone.
Most business owners think they just need more revenue, more customers, or lower costs. But the real secret to long-term success? Cash flow mastery.
In Cash Flow: How to Build a Great Company That Endures in Tough Economies and Thrives in Booming Ones, financial strategist and entrepreneur Steve Coughran reveals the seven levers of cash flow that separate thriving businesses from those barely scraping by. Whether you’re scaling a startup, leading a mid-sized company, or optimizing a billion-dollar enterprise, this book delivers a clear, actionable system to help you:
If you're a business owner, entrepreneur, CEO, or financial leader who wants financial clarity, sustainable growth, and the ability to build a company that can withstand any economy, this book is for you. With real-world case studies, no fluff, and zero confusing finance jargon,this book gives you a battle-tested roadmap to build a profitable, enduring business.
Don’t just chase revenue. Learn how to control, protect, and multiply your cash flow—because at the end of the day, it’s cash that keeps your business alive.
Duration - 3h 12m.
Author - Steve Coughran.
Narrator - Steve Coughran.
Published Date - Thursday, 02 January 2025.
Copyright - © 2025 Coltivar Group LLC ©.
Location:
United States
Description:
Are you running a business that looks profitable on paper—but still struggling to keep cash in the bank? You’re not alone. Most business owners think they just need more revenue, more customers, or lower costs. But the real secret to long-term success? Cash flow mastery. In Cash Flow: How to Build a Great Company That Endures in Tough Economies and Thrives in Booming Ones, financial strategist and entrepreneur Steve Coughran reveals the seven levers of cash flow that separate thriving businesses from those barely scraping by. Whether you’re scaling a startup, leading a mid-sized company, or optimizing a billion-dollar enterprise, this book delivers a clear, actionable system to help you: If you're a business owner, entrepreneur, CEO, or financial leader who wants financial clarity, sustainable growth, and the ability to build a company that can withstand any economy, this book is for you. With real-world case studies, no fluff, and zero confusing finance jargon,this book gives you a battle-tested roadmap to build a profitable, enduring business. Don’t just chase revenue. Learn how to control, protect, and multiply your cash flow—because at the end of the day, it’s cash that keeps your business alive. Duration - 3h 12m. Author - Steve Coughran. Narrator - Steve Coughran. Published Date - Thursday, 02 January 2025. Copyright - © 2025 Coltivar Group LLC ©.
Language:
English
Opening Credits
Duration:00:01:11
Preface: The Foundation of Great Companies
Duration:00:21:47
Chapter 1: The Cash Flow Mindset
Duration:00:09:42
Chapter 2: What Creates Value in a Business?
Duration:00:12:34
Chapter 3: Two Ways to Measure Firm Value
Duration:00:17:38
Chapter 4: Lever #1 – Volume
Duration:00:20:24
Chapter 5: Lever #2 – Price
Duration:00:11:15
Chapter 6: Lever #3 – Cost of Goods Sold
Duration:00:12:46
Chapter 7: Lever #4 – Operating Expenses
Duration:00:10:13
Chapter 8: Lever #5 – Capital
Duration:00:16:32
Chapter 9: Lever #6 – Risk
Duration:00:09:30
Chapter 10: Lever #7 – Strategy
Duration:00:20:48
Chapter 11: The Cash Flow Scorecard
Duration:00:08:11
Chapter 12: The Cash Flow Playbook
Duration:00:08:35
Conclusion: The Cash Flow Formula for a Thriving Business
Duration:00:08:43
About the Author
Duration:00:02:36