Ecommerce Edge: Mastery Of Online Marketplaces
Alisa Nicholson
This audiobook is narrated by a digital voice.
Whether you are a novice or already have some experience, this book equips you with the knowledge and skills needed to navigate various online marketplaces successfully. The author's expertise shines through as they provide in-depth insights into the strategies and techniques essential for sustainable growth and maximum profitability. From understanding the fundamentals of online marketplaces to optimizing product listings, managing inventory, and leveraging analytics, this book covers it all. With practical examples and real-world case studies, readers will gain a deeper understanding of the ecommerce landscape and learn how to apply proven techniques to boost sales and stay ahead of the competition.
Duration - 5h 30m.
Author - Alisa Nicholson.
Narrator - Digital Voice Anya G.
Published Date - Monday, 20 January 2025.
Copyright - © 2025 Steven E Doty ©.
Location:
United States
Description:
This audiobook is narrated by a digital voice. Whether you are a novice or already have some experience, this book equips you with the knowledge and skills needed to navigate various online marketplaces successfully. The author's expertise shines through as they provide in-depth insights into the strategies and techniques essential for sustainable growth and maximum profitability. From understanding the fundamentals of online marketplaces to optimizing product listings, managing inventory, and leveraging analytics, this book covers it all. With practical examples and real-world case studies, readers will gain a deeper understanding of the ecommerce landscape and learn how to apply proven techniques to boost sales and stay ahead of the competition. Duration - 5h 30m. Author - Alisa Nicholson. Narrator - Digital Voice Anya G. Published Date - Monday, 20 January 2025. Copyright - © 2025 Steven E Doty ©.
Language:
English
Chapter 1: Introduction 5
Duration:00:00:01
- Definition of e-commerce 6
Duration:00:04:44
- Importance of online selling platforms 11
Duration:00:05:09
Chapter 2: The Evolution of E-commerce 17
Duration:00:05:13
- Historical background of e-commerce 23
Duration:00:04:54
- Overcoming initial challenges 29
Duration:00:04:08
- Growth and development of online selling platforms 34
Duration:00:04:50
Chapter 3: Understanding Online Selling Platforms 40
Duration:00:05:21
- different online selling platforms 47
Duration:00:04:14
- Popular platforms for individuals and businesses 52
Duration:00:03:21
Chapter 4: Setting Up an Online Store 56
Duration:00:04:33
- Preparing for selling online 62
Duration:00:04:27
- Selecting the right online selling platform 67
Duration:00:06:00
- Step-by-step guide for setting up an online store 74
Duration:00:04:11
Chapter 5: Creating an Effective Product Listing 80
Duration:00:04:15
- Strategies for product listing optimization 85
Duration:00:04:54
- Writing compelling product descriptions 91
Duration:00:04:30
- Presenting high-quality product images 96
Duration:00:04:10
Chapter 6: Managing Inventory and Fulfillment 101
Duration:00:04:42
- Inventory management techniques 107
Duration:00:04:57
- Choosing the appropriate fulfillment method 112
Duration:00:04:27
- Streamlining order processing and shipping 117
Duration:00:04:25
Chapter 7: Best Practices for Customer Service 122
Duration:00:06:18
- Importance of exceptional customer service 129
Duration:00:04:15
- Strategies for effectively handling customer inquiries 134
Duration:00:04:05
- Building a strong relationship with buyers 139
Duration:00:03:52
Chapter 8: Marketing and Promoting Your Online Store 144
Duration:00:04:56
- Creating a marketing plan 150
Duration:00:03:41
- Leveraging social media platforms 154
Duration:00:04:42
- Utilizing digital marketing techniques 159
Duration:00:04:50
Chapter 9: Analyzing Sales and Performance 164
Duration:00:04:26
- Tracking and analyzing sales data 169
Duration:00:04:37
- Measuring key performance indicators 174
Duration:00:03:41
- Making data-driven decisions for improvement 178
Duration:00:03:34
Chapter 10: Optimizing for Search Engines 182
Duration:00:04:44
- Understanding search engine optimization (SEO) 188
Duration:00:03:46
- Techniques to improve website visibility 192
Duration:00:04:34
- Utilizing keywords and metadata effectively 197
Duration:00:04:20
Chapter 11: Expanding Your Reach through Multichannel Selling 202
Duration:00:05:28
- Exploring additional online selling platforms 209
Duration:00:04:51
- Benefits and challenges of multichannel selling 214
Duration:00:05:12
- Strategies for successful expansion 220
Duration:00:04:49
Chapter 12: Dealing with Customer Feedback and Reviews 226
Duration:00:06:03
- Managing customer feedback and reviews 234
Duration:00:04:16
- Techniques for handling negative feedback 239
Duration:00:04:40
- Leveraging positive reviews 245
Duration:00:05:06
Chapter 13: Cybersecurity and Fraud Prevention 251
Duration:00:04:33
- Importance of protecting online stores from cyber threats 256
Duration:00:04:19
- Implementing security measures 261
Duration:00:03:59
- Strategies for preventing fraud 266
Duration:00:04:30
Chapter 14: International E-commerce 271
Duration:00:04:25
- Exploring global markets for selling online 276
Duration:00:04:01
- Addressing international shipping challenges 281
Duration:00:04:32
- Expanding your business on an international scale 286
Duration:00:05:26
Chapter 15: Mobile Commerce (m-Commerce) 292
Duration:00:05:13
- mobile commerce 298
Duration:00:05:12
- Optimizing online stores for mobile devices 304
Duration:00:04:32
- Utilizing mobile marketing strategies 309
Duration:00:03:32
Chapter 16: Legal and Regulatory Considerations 313
Duration:00:04:56
- Understanding legal obligations for online sellers 318
Duration:00:04:26
- Compliance with consumer protection laws 323
Duration:00:04:05
- Intellectual property rights and infringement 328
Duration:00:06:02
Chapter 17: The Future of E-commerce 334
Duration:00:05:13
- Emerging trends in online selling 340
Duration:00:06:00
- Predictions for the future of e-commerce 347
Duration:00:05:43
- Opportunities and challenges ahead 353
Duration:00:04:11
Chapter 18: Case Studies: Successful E-commerce Stories 357
Duration:00:05:21
- Examples of businesses thriving in the e-commerce industry 363
Duration:00:04:52
- Lessons learned from their experiences 369
Duration:00:04:44
- Applying their strategies to achieve success 374
Duration:00:04:03
Chapter 19: Conclusion 378
Duration:00:00:01
- Final thoughts on mastering online selling platforms 379
Duration:00:03:23
- Encouragement to start or enhance e-commerce journey 383
Duration:00:04:35