Market Adaptation: Scaling Your Influence Overseas
Lea Rivers
This audiobook is narrated by a digital voice.
In this book, discover the ultimate guide to expanding your influence globally. Whether you are a business owner, entrepreneur, or aspiring influencer, this book equips you with the knowledge needed to successfully adapt your brand and unlock new opportunities in international territories. Through carefully curated techniques and case studies, gain a deep understanding of market analysis, customer behavior, and cultural considerations, enabling you to tailor your approach and resonate with diverse audiences worldwide.
Duration - 5h 28m.
Author - Lea Rivers.
Narrator - Digital Voice Marcus G.
Published Date - Monday, 20 January 2025.
Copyright - © 2025 John Platusic ©.
Location:
United States
Description:
This audiobook is narrated by a digital voice. In this book, discover the ultimate guide to expanding your influence globally. Whether you are a business owner, entrepreneur, or aspiring influencer, this book equips you with the knowledge needed to successfully adapt your brand and unlock new opportunities in international territories. Through carefully curated techniques and case studies, gain a deep understanding of market analysis, customer behavior, and cultural considerations, enabling you to tailor your approach and resonate with diverse audiences worldwide. Duration - 5h 28m. Author - Lea Rivers. Narrator - Digital Voice Marcus G. Published Date - Monday, 20 January 2025. Copyright - © 2025 John Platusic ©.
Language:
English
Chapter 1: Introduction - The Importance of Global Expansion in Marketing 7
Duration:00:03:53
1.1 Definition and significance of international marketing 11
Duration:00:03:59
1.3 Addressing the challenges and opportunities of expanding globally 15
Duration:00:05:14
Chapter 2: Understanding the Global Market 20
Duration:00:04:46
2.1 Global market analysis and trends 24
Duration:00:06:06
2.2 Cultural, economic, and legal factors affecting international marketing 29
Duration:00:03:29
2.3 Identifying potential target markets and customer segments 33
Duration:00:03:30
Chapter 3: Developing an International Marketing Strategy 37
Duration:00:04:33
3.1 Establishing marketing objectives and goals 41
Duration:00:03:37
3.2 Conducting market research and analysis 45
Duration:00:03:43
3.3 Identifying competitive advantages and points of differentiation 49
Duration:00:04:05
Chapter 4: Product Adaptation and Innovation 53
Duration:00:04:36
4.1 Customizing products for international markets 57
Duration:00:04:42
4.2 Assessing product fit and viability in various global contexts 61
Duration:00:03:43
4.3 Innovating product offerings to meet diverse market needs 65
Duration:00:04:00
Chapter 5: Price and Competitive Strategies 69
Duration:00:03:55
5.1 Determining international pricing strategies 73
Duration:00:04:07
5.2 Analyzing pricing structures in different markets 77
Duration:00:04:10
5.3 Implementing competitive strategies to overcome market challenges 81
Duration:00:04:04
Chapter 6: Distribution and Channel Management 85
Duration:00:05:43
6.1 Selection of appropriate distribution channels for global expansion 91
Duration:00:05:03
6.2 Formulating channel management strategies 96
Duration:00:04:10
6.3 Evaluating logistics and supply chain management requirements 100
Duration:00:04:15
Chapter 7: International Marketing Communications 104
Duration:00:05:13
7.1 Developing effective communication strategies in varied cultural contexts 109
Duration:00:05:03
7.2 Leveraging digital and traditional marketing channels for global reach 114
Duration:00:03:58
7.3 Crafting integrated marketing communications plans 118
Duration:00:04:08
Chapter 8: Global Branding and Positioning 122
Duration:00:05:02
8.1 Creating a strong global brand identity 127
Duration:00:04:57
8.2 Enhancing brand perception and awareness globally 132
Duration:00:03:53
8.3 Positioning strategies for successful market entry and expansion 136
Duration:00:05:16
Chapter 9: Cross-cultural Consumer Behavior 141
Duration:00:05:37
9.1 Understanding the drivers of consumer behavior in different cultures 146
Duration:00:03:54
9.2 Leverage cultural insights to tailor marketing campaigns 150
Duration:00:04:09
9.3 Cross-cultural segmentation and targeting strategies 154
Duration:00:04:56
Chapter 10: Market Entry Modes and International Trade 158
Duration:00:05:18
10.1 Analyzing market entry approaches such as exporting, licensing, franchising, and direct investment 164
Duration:00:04:15
10.2 Exploring considerations for international trading contracts 169
Duration:00:05:29
10.3 Overcoming trade barriers and legal obstacles 174
Duration:00:04:51
Chapter 11: International Sales and Negotiations 178
Duration:00:03:05
11.1 Building successful international sales teams 181
Duration:00:04:19
11.2 Essential negotiation techniques for global business deals 185
Duration:00:05:57
11.3 Managing cross-cultural sales interactions and relationship-building 191
Duration:00:04:25
Chapter 12: Digital Marketing in International Markets 195
Duration:00:04:33
12.1 Harnessing digital platforms for global marketing success 199
Duration:00:03:51
12.2 Developing localized digital marketing campaigns 203
Duration:00:03:50
12.3 Analyzing data and measuring digital marketing effectiveness globally 207
Duration:00:04:04
Chapter 13: Risk Management and Ethical Considerations 211
Duration:00:05:08
13.1 Identifying and mitigating risks in international marketing ventures 216
Duration:00:04:21
13.2 Establishing ethical standards for global business practices 220
Duration:00:04:17
13.3 Adapting to local customs, regulations, and ethical standards 224
Duration:00:03:41
Chapter 14: Global Strategic Alliances and Joint Ventures 228
Duration:00:05:22
14.1 Collaborating with international partners for market expansion 233
Duration:00:03:42
14.2 Evaluating strategic alliance opportunities 237
Duration:00:03:24
14.3 Successfully managing and leveraging joint ventures 240
Duration:00:04:45
Chapter 15: Global Marketing Performance Evaluation 245
Duration:00:03:52
15.1 Metrics and tools for evaluating marketing performance 249
Duration:00:04:53
15.2 Analyzing globalization's impact on an organization's bottom line 254
Duration:00:03:54
15.3 Continuous improvement and adjustment for global success 258
Duration:00:04:11
Chapter 16: Localization Strategies for International Markets 262
Duration:00:04:55
16.1 Cultural adaptation and customization of marketing efforts 267
Duration:00:04:27
16.2 Balancing global consistency with local relevance 271
Duration:00:04:08
16.3 Addressing language, cultural, and operational constraints 275
Duration:00:04:34
Chapter 17: Emerging Markets and Future Trends 279
Duration:00:05:23
17.1 Navigating opportunities and challenges in emerging markets 284
Duration:00:04:25
17.2 Adapting marketing tactics to evolving global trends 288
Duration:00:04:30
17.3 Preparing for the future of international marketing 292
Duration:00:04:39
Chapter 18: Case Studies in Successful Global Marketing 296
Duration:00:04:53
18.1 Examination of global marketing success stories 301
Duration:00:05:12
18.2 Analysis of strategies that led to successful international expansion 306
Duration:00:04:48
18.3 Lessons learned and actionable insights from global marketing case studies 311
Duration:00:06:11
Chapter 19: Conclusion: Crafting a Win-win Global Marketing Strategy 317
Duration:00:00:06
19.2 Encouragement for readers to apply knowledge in their own international marketing efforts 318
Duration:00:04:27
19.3 Final thoughts on achieving global marketing success. 322
Duration:00:04:57