Obviously Awesome by April Dunford
Legacy Audiobooks
This audiobook is narrated by a digital voice.
Is your product brilliant, but customers just don’t get it? Do you find yourself constantly explaining what you do, only to be met with blank stares? The problem isn't your product; it's your positioning. April Dunford's "Obviously Awesome" provides a revolutionary, step-by-step process to nail your product positioning so that customers not only understand it, but demand it.
Now, you can master this essential skill without spending days reading. Discover how to grasp the core insights in just 15 minutes. This audio distills the essential lessons from the original book, cutting out the fluff and saving you hours. You'll learn how to identify your true competitive alternatives, define your unique value, and pinpoint the customers who will become your biggest fans.
If you’ve read the book before, it’s a great way to reinforce what matters most. Learn to choose the perfect market category that makes your product's strengths self-evident and avoid the common traps that cause even the best products to fail. This version delivers all the practical takeaways you need to put into action right away. Stop explaining and start winning. Unlock the power of positioning and make your product obviously awesome.
Duration - 16m.
Author - Legacy Audiobooks.
Narrator - Digital Voice Aria E.
Published Date - Wednesday, 08 January 2025.
Copyright - © 2025 Pendleton Row Publishing LLC ©.
Location:
United States
Networks:
Legacy Audiobooks
Digital Voice Aria E
Pendleton Row Publishing LLC
English Audiobooks
INAudio Audiobooks
Description:
This audiobook is narrated by a digital voice. Is your product brilliant, but customers just don’t get it? Do you find yourself constantly explaining what you do, only to be met with blank stares? The problem isn't your product; it's your positioning. April Dunford's "Obviously Awesome" provides a revolutionary, step-by-step process to nail your product positioning so that customers not only understand it, but demand it. Now, you can master this essential skill without spending days reading. Discover how to grasp the core insights in just 15 minutes. This audio distills the essential lessons from the original book, cutting out the fluff and saving you hours. You'll learn how to identify your true competitive alternatives, define your unique value, and pinpoint the customers who will become your biggest fans. If you’ve read the book before, it’s a great way to reinforce what matters most. Learn to choose the perfect market category that makes your product's strengths self-evident and avoid the common traps that cause even the best products to fail. This version delivers all the practical takeaways you need to put into action right away. Stop explaining and start winning. Unlock the power of positioning and make your product obviously awesome. Duration - 16m. Author - Legacy Audiobooks. Narrator - Digital Voice Aria E. Published Date - Wednesday, 08 January 2025. Copyright - © 2025 Pendleton Row Publishing LLC ©.
Language:
English
Opening Credits
Duration:00:00:13
Chapter 1: Understand the Customers Who Love Your Product
Duration:00:01:36
Chapter 2: Form a Positioning Team
Duration:00:01:32
Chapter 3: Align Your Positioning Vocabulary and Let Go of Your Positioning Baggage
Duration:00:01:23
Chapter 4: List Your True Competitive Alternatives
Duration:00:01:21
Chapter 5: Isolate Your Unique Attributes or Features
Duration:00:01:15
Chapter 6: Map the Attributes to Value “Themes”
Duration:00:01:14
Chapter 7: Determine Who Cares a Lot
Duration:00:01:18
Chapter 8: Find a Market Frame of Reference That Puts Your Strengths at the Center
Duration:00:02:03
Chapter 9: Layer On a Trend (but Be Careful)
Duration:00:01:12
Chapter 10: Capture Your Positioning so It Can Be Shared
Duration:00:01:09
Chapter 11: After Positioning: What Happens Next?
Duration:00:01:29
Ending Credits
Duration:00:00:24