Summary of Al Ramadan, Dave Peterson, Christopher Lochhead & Kevin Maney's Play Bigger

This audiobook is narrated by a digital voice. Listen now to get the main key ideas from Al Ramadan, Dave Peterson, Christopher Lochhead & Kevin Maney's Play Bigger. The key to building a successful business is not just to compete in an existing market but to create a new one that you can dominate. In Play Bigger (2016), business experts Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney team up to teach you how to build a category king by identifying, creating, and dominating a whole new area of business. The goal is to build a brand so appealing that it becomes a synonym for the whole category. Duration - 30m. Author - Milkyway Media. Narrator - Digital Voice Madison G. Published Date - Monday, 20 January 2025. Copyright - © 2023 Milkyway Media ©.