The Power of Persuasion: Strategies to Captivate and Influence
Mabel Riddle
This audiobook is narrated by a digital voice.
The Power of Persuasion: Strategies to Captivate and Influence examines the fascinating realm of understanding human psychology and harnessing the tools needed to captivate others. Delving deep into influential strategies, this book unveils the secrets behind persuasive language, body language, and effective communication, empowering readers to master the art of influence. Dive into the world of psychology behind compelling narratives, influential speeches, and memorable presentations. Discover how to effortlessly captivate others, foster influence, and achieve your goals with the power of persuasion.
Duration - 6h 59m.
Author - Mabel Riddle.
Narrator - Digital Voice Mason G.
Published Date - Sunday, 19 January 2025.
Copyright - © 2024 Gary Hall ©.
Location:
United States
Description:
This audiobook is narrated by a digital voice. The Power of Persuasion: Strategies to Captivate and Influence examines the fascinating realm of understanding human psychology and harnessing the tools needed to captivate others. Delving deep into influential strategies, this book unveils the secrets behind persuasive language, body language, and effective communication, empowering readers to master the art of influence. Dive into the world of psychology behind compelling narratives, influential speeches, and memorable presentations. Discover how to effortlessly captivate others, foster influence, and achieve your goals with the power of persuasion. Duration - 6h 59m. Author - Mabel Riddle. Narrator - Digital Voice Mason G. Published Date - Sunday, 19 January 2025. Copyright - © 2024 Gary Hall ©.
Language:
English
- Introduce the concept of the psychology of selling 9
Duration:00:03:54
- Explain the importance of understanding customer behavior in the sales process 14
Duration:00:04:31
- Share personal experiences and anecdotes to capture the reader's interest 19
Duration:00:03:23
Chapter 2: The Basics of Customer Behavior 24
Duration:00:04:19
- Definition and overview of customer behavior 29
Duration:00:03:19
- Psychological factors influencing customer decision-making 33
Duration:00:04:18
- Discussion on emotions and their role in the buying process 38
Duration:00:03:48
- Customer demographics and how they impact purchasing choices 43
Duration:00:04:42
Chapter 3: The Power of Perception 49
Duration:00:03:42
- Explanation of perception and its relevance in selling 54
Duration:00:03:47
- How to influence customer perception through branding and marketing 59
Duration:00:05:48
- The role of cognitive biases in perception and decision-making 66
Duration:00:03:58
- Strategies to shape positive customer perception of products or services 71
Duration:00:04:53
Chapter 4: Understanding Motivation 77
Duration:00:04:27
- Introduction to the concept of motivation and its importance in selling 83
Duration:00:03:18
- Different types of motivation (intrinsic, extrinsic, emotional) 87
Duration:00:05:55
- Techniques to identify and leverage customer motivations 94
Duration:00:04:49
- Inspiring long-term customer loyalty through motivational strategies 100
Duration:00:05:38
Chapter 5: Influence and Persuasion Tactics 107
Duration:00:04:15
- Psychological principles of influence and persuasion 112
Duration:00:04:47
- The art of building rapport with customers 118
Duration:00:03:41
- Social proof and its impact on customer behavior 123
Duration:00:03:56
- Ethical use of influence and persuasion techniques in selling 128
Duration:00:03:45
Chapter 6: The Science of Pricing 133
Duration:00:03:46
- The psychology behind pricing strategies 138
Duration:00:04:37
- Behavioral pricing and pricing perception 144
Duration:00:03:54
- Strategies to communicate value and justify prices 149
Duration:00:05:02
- Overcoming price objections through persuasive techniques 156
Duration:00:05:21
Chapter 7: Building Trust and Credibility 163
Duration:00:03:34
- The importance of trust in the selling process 168
Duration:00:03:37
- Psychological factors that affect trust and credibility 173
Duration:00:04:41
- Establishing credibility through professionalism and knowledge 178
Duration:00:03:44
- Building long-term customer relationships based on trust 183
Duration:00:03:24
Chapter 8: Understanding Decision-Making Processes 188
Duration:00:07:10
- the decision-making process 198
Duration:00:04:08
- The role of rationality and emotions in decision-making 203
Duration:00:05:12
- Techniques to facilitate customer decision-making 209
Duration:00:04:34
- Overcoming decision-making hurdles and objections 215
Duration:00:03:39
Chapter 9: Embracing Emotional Intelligence 220
Duration:00:04:35
- Introduction to emotional intelligence in sales 226
Duration:00:04:29
- The impact of emotional intelligence on customer relationships 232
Duration:00:05:08
- Improving emotional intelligence for effective selling 238
Duration:00:03:51
- Resolving conflicts and handling customer complaints empathetically 243
Duration:00:04:32
Chapter 10: Personal Branding and Selling Yourself 249
Duration:00:03:37
- Discussion on personal branding and its importance in sales 254
Duration:00:03:33
- Techniques to establish a personal brand as a salesperson 259
Duration:00:04:39
- Building a memorable reputation for trust and reliability 265
Duration:00:03:37
- Leveraging personal branding to maximize sales opportunities 270
Duration:00:05:03
Chapter 11: The Science of Persuasive Communication 276
Duration:00:05:12
- effective communication in sales 283
Duration:00:03:41
- Verbal and non-verbal elements of persuasive communication 288
Duration:00:04:24
- Listening skills and active engagement to understand customer needs 294
Duration:00:04:39
- Communication techniques to influence and persuade customers 300
Duration:00:06:00
Chapter 12: Overcoming Sales Resistance 307
Duration:00:04:25
- Identifying common sales resistance and objections 313
Duration:00:04:04
- Psychological reasons behind sales resistance 318
Duration:00:02:59
- Strategies to address objections and overcome resistance 322
Duration:00:05:07
- Turning objections into opportunities for sales success 329
Duration:00:04:36
Chapter 13: Harnessing the Power of Storytelling 335
Duration:00:04:01
- Utilizing storytelling as a sales technique 340
Duration:00:03:23
- Psychological impact of storytelling on customer behavior 344
Duration:00:04:02
- Crafting compelling stories that resonate with customers 349
Duration:00:04:30
- Effectively delivering stories to engage and influence customers 355
Duration:00:04:39
Chapter 14: Nurturing Customer Relationships 361
Duration:00:05:51
- The importance of building and nurturing customer relationships 369
Duration:00:03:44
- Psychological factors that contribute to customer loyalty 374
Duration:00:03:24
- Strategies for fostering long-term loyalty and repeat business 378
Duration:00:05:28
- Maintaining ongoing communication and support with customers 385
Duration:00:05:11
Chapter 15: Applied Psychology in Digital Sales 391
Duration:00:05:05
- Applying psychology principles to online sales and e-commerce 398
Duration:00:04:50
- Understanding customer behavior in the digital landscape 404
Duration:00:03:54
- Leveraging technology to personalize the customer experience 409
Duration:00:04:41
- Overcoming challenges and harnessing opportunities in online selling 415
Duration:00:04:16
Chapter 16: Sales Psychology in B2B Relationships 420
Duration:00:04:08
- Navigating customer behavior in business-to-business sales 425
Duration:00:04:17
- Understanding B2B decision-making processes 430
Duration:00:04:21
- Building credibility and trust in B2B relationships 435
Duration:00:04:20
- Tailoring sales approaches for B2B selling success 440
Duration:00:04:04
Chapter 17: Embracing Cultural Differences in Selling 445
Duration:00:03:15
- The impact of culture on customer behavior 449
Duration:00:03:59
- Understanding cultural nuances in sales interactions 454
Duration:00:04:20
- Adapting sales strategies for multicultural audiences 459
Duration:00:04:56
- Overcoming cultural barriers for effective cross-cultural selling 465
Duration:00:03:08
Chapter 18: The Role of Customer Service in Sales 469
Duration:00:04:48
- The relationship between customer service and sales success 475
Duration:00:04:10
- Psychology of customer service and its impact on customer behavior 480
Duration:00:04:49
- Strategies for exceptional customer service experiences 486
Duration:00:04:30
- Turning customer service interactions into sales opportunities 492
Duration:00:04:50
Chapter 19: Trends and Innovations in Customer Behavior 498
Duration:00:05:11
- Explore the evolving field of customer behavior research 505
Duration:00:03:43
- Technologies and techniques shaping customer behavior 510
Duration:00:05:06
- Discuss emerging trends and their implications for selling 516
Duration:00:04:58
- An overview of future possibilities in the psychology of selling 522
Duration:00:04:16
Chapter 20: Conclusion 527
Duration:00:00:01
- Reinforce the importance of psychology in effective selling 528
Duration:00:03:29
- Encourage continued exploration and application of customer behavior knowledge 533
Duration:00:04:03
- Inspire readers to embrace psychological strategies for sales success 538
Duration:00:04:21