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Episodes
Structure, Consistency, and the Rise of Amy DeBusk
9/24/2025
Episode 585
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, Carl talks with Amy DeBusk, a loan officer out of Northern California who went from zero closings last September to funding 12 loans this September. They dive into the structure, consistency, and discipline that turned her business around and gave her a whole new level of confidence.
Listeners will hear why tracking leads instead of just counting closings created a major shift, how Amy turned realtor partnerships, online reviews, and YouTube content into a balanced three-legged stool of lead generation, and the role accountability played in keeping her focused on the right daily activities.
Amy also shares how she uses ChatGPT (she calls it Gus) to crunch numbers, draft proposals, and stay ahead with marketing strategies, along with the simple product videos that continue to bring in leads week after week.
Check out an example of Amy’s videos here: An Example Of Amy DeBusk Videos
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Duration:00:37:04
Expanding Your Territory Without Moving Zip Codes
9/22/2025
Episode 584
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, Carl sits down with veteran loan officer Kurt Nielsen to show how you can expand your territory without packing a moving box, using smart delegation, a local presence partner, and consistent communication to serve clients across time zones.
Kurt shares how he lives in Puerto Rico while originating primarily in Hawaii, why answering the phone in real time still beats voicemail every day, and how weekly database touches and realtor value plays like marketing their listings keep him top of mind.
You will hear the simple three-highlighter exercise that forced Kurt to delegate everything outside his money-making, skill-matching, enjoy-doing lane, plus the “write small checks to cash big checks” mindset for hiring a daily success plan caller and setting up an office across from top agents.
Carl and Kurt talk about when an occasional in-person visit helps, when a Zoom coffee works better, and why today’s buyers and agents care more about speed, clarity, and execution than your zip code.
If you want a clear roadmap to build a multi-market footprint like this, grab your seat at the live 2-day event in Clearwater Beach this October by visiting MastermindRetreats.com.
Duration:00:38:05
A Conversation With Jimmy Reed
9/17/2025
Episode 583
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, Carl and Jimmy Reed have an unscripted conversation on overcoming challenges, from managing expectations to building momentum through consistent activity and real conversations.
You will hear why defining success for yourself matters, how gratitude makes you more attractive to partners and clients, and why the people who keep showing up past year five often win because relationships compound.
Jimmy shares two simple action items that move the needle fast, set a firm daily start time with a quick three gratitudes and three wins, then audit every agent on both sides of your recent deals to find warm opportunities already in your sphere.
Carl and Jimmy dig into mentorship, collaboration, and using AI to level the busywork so you can spend more time on relationships that actually generate referrals.
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Duration:00:32:04
Hear My AI Answering Calls
9/15/2025
Episode 582
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, Carl and Kristin Simpson dig into the speed to lead problem with real numbers, including the well known finding that 79 percent of borrowers close with the first loan officer they speak with, an MIT study showing conversion chances drop by roughly 80 percent after five minutes, and the shocking reality that the average response time in the industry hovers around 47 hours.
Carl shares a live demo of his team’s AI phone assistant that answers 24/7, captures caller details, answers common non-licensed questions, sends application links, books calendar appointments, and can hot transfer when the loan officer is available, all designed to stop prospects from hanging up and calling the next person.
You will hear how this tool protects family time and professional boundaries while increasing appointments, so you are not forced to choose between being present at your kid’s game and picking up every incoming call.
Want to kick the tires yourself, call 734-206-7164 for the same demo number Carl gives on the show and see how an AI assistant handles real conversations.
If you are ready for help putting this system in place, schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Duration:00:40:43
One Life In, One Life Out
9/10/2025
Episode 581
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, Carl opens up about a deeply personal season of life: the week his first grandson was born and his 90-year-old mother passed away just two days later. One life in, one life out. It sparked a powerful reflection on what really matters most in the time we are given.
Carl shares how this experience reframed the way he looks at business, money, and the daily grind that consumes so many loan officers. He talks about the difference between building a business that chains you to constant emails and phone calls versus building one that gives you the freedom to step away when life calls for your full presence.
You will hear what he calls the “freedom formula,” which is putting the right systems, people, and priorities in place so that your business serves your life instead of the other way around. Carl challenges you to ask yourself a simple but important question: if something big happened in your family tomorrow, could you step away without your business falling apart?
This episode is a reminder that success is not just about income or closings. It is about time, relationships, and freedom. Listen in, and let this message push you to re-engineer your business around what really matters.
If this message resonates with you, do me a quick favor and leave a review at 5StarCarl.com. Your feedback not only keeps this show going strong, but it also helps other loan officers find the tools and encouragement they need.
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Duration:00:07:50
From Newbie To 6 Closings This Month
9/8/2025
Episode 580
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, Carl talks with loan officer Melissa Rishel about her inspiring leap from starting fresh in January to closing six loans this August. Melissa opens up about how she pushed through discouragement, leaned on her faith, and stuck with the daily plan that eventually opened the floodgates of new business.
You’ll hear how one new agent relationship turned into a steady stream of deals, why calling on an agent’s past clients became her secret weapon, and how she overcame call reluctance by simply showing up and making the calls. Melissa also shares the lessons she has learned about consistency, service, and keeping her pipeline full even after a big month.
If you have ever wondered how to go from zero traction to real momentum, this episode shows the exact steps Melissa followed and how you can put them to work in your business.
Ready to follow the same plan Melissa used to create six closings? Start now at GetMoreLoans.com.
Duration:00:25:30
What Do You Wish You Would Have Known
9/3/2025
Episode 579
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, Carl and Chris Johnstone trade insights on the lessons they wish they had learned earlier, sharing candid stories that touch both business and life.
You will hear why 79 percent of funded loans come from referrals, how to apply technology to people you already know, and the simple follow up rhythms with pre-approvals, partners, and your database that compound results.
Carl shares why having hard conversations early protects relationships and revenue, how guarding your morning creates consistent output, and why saying no is the skill that unlocks focus, family time, and better work.
They also dig into faith, the influence of your five closest relationships, the value of respectful disagreement, and why playing the long game matters more than any quick win.
You will walk away with practical moves like saving a fixed percentage first, building online reviews before AI-driven search makes reputation the top ranking factor, and using your calendar so discipline beats motivation every single day.
Explore the AI tool Chris mentioned here: LoanOfficerLaunch.ai
Join the largest daily live meeting for loan officers here: LoanOfficerBreakfastClub.com
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Duration:00:33:17
Will Rates Jump? The Future of Fannie & Freddie
9/1/2025
Episode 578
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, Carl sits down with Owen Lee to tackle one of the biggest questions facing our industry right now: what happens if Fannie Mae and Freddie Mac come out of conservatorship?
Owen breaks down the history of Fannie and Freddie, why they’ve remained under government control for nearly two decades, and the different paths being discussed to take them private again. You’ll hear the real pros and cons of merging them into one entity versus keeping them separate, and why the rules around this shift matter more than most loan officers realize.
Carl and Owen explain in plain terms what this means for you. If it’s handled well, business goes on as usual. If it’s not, mortgage rates could climb 50 to 100 basis points almost overnight, changing the landscape for borrowers and loan officers alike.
You’ll also hear why staying engaged in these industry conversations is critical, and how tools like the Mortgage Action Alliance can help us all be ready to act if needed. This one is about protecting our industry, our clients, and our future. Listen in and get the clarity you need on what’s coming next.
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Duration:00:21:59
How AI is Actually Helping Us Get More Deals
8/27/2025
Episode 577
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, Carl sits down with Chris Johnstone to talk about how AI is truly changing the way loan officers win more deals. You’ll hear how AI can dig into your past customer database, spark conversations at scale, and even book appointments straight on your calendar without you lifting a finger. Chris also shares how real estate agents are starting to leverage AI-powered tools like open house answering services to convert more leads and bring greater value to their clients.
Carl and Chris tackle the big question about where technology ends and relationships begin, showing how smart loan officers can use AI to handle the heavy lifting while still doubling down on personal connections.
If you’ve been curious about how to actually use AI to bring in more loans and referrals without wasting time on gimmicks, this episode is packed with practical strategies you can use today.
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Duration:00:25:10
AI Answering Your Phone?
8/25/2025
Episode 576
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, Carl sits down with Chris Johnstone to explore how artificial intelligence is transforming the way loan officers connect with clients and referral partners. They dive into real-world strategies for using AI-powered voice assistants that can answer calls, capture leads, and even set appointments, all while keeping compliance in check.
Carl and Chris break down how this technology is already being used in open house follow-ups, turning casual conversations into pre-qualified appointments without missing a beat.
You’ll also hear a forward-looking discussion on how AI could soon act like a new referral partner, much like Google once did, putting loan officers ahead of the curve if they act now.
If you’ve ever wondered whether AI could really answer your phone and drive business, this episode gives you a clear picture of what’s possible today and where it’s heading tomorrow.
Get 5 free AI prompts to start using right away at LoanOfficerBrand.com.
Schedule your one-on-one strategy call at DailySuccessPlan.com.
Duration:00:20:45
The Math Behind Hiring a Caller: One Role That Can Add 15 Closings a Month
8/20/2025
Episode 575
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, Carl sits down with co-host Kristin Simpson to break down the real math behind hiring a dedicated caller. They share how one simple role can put you in front of hundreds of top-producing agents every year without you having to make a single cold call yourself.
You’ll hear why even just one appointment a day can add up to massive closings, how to find callers in the right places without overpaying, and the exact scripts and meeting structures that convert Zoom appointments into steady referrals.
If you’ve ever wondered whether bringing on a caller is worth the cost, this conversation shows how the numbers stack up in a way that can completely change your pipeline.
Want to see how many meetings you really need each month to hit your closing goals? Grab your free custom plan at DailySuccessPlan.com.
Duration:00:25:29
AI and Loan Officers: What’s Hype and What Actually Works
8/18/2025
Episode 574
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, Carl sits down with co-host Kristin Simpson to tackle the big question on everyone’s mind: “Is AI really taking over the mortgage world?” They share where the technology is making a real impact, like answering phones and setting appointments, and where it falls short, such as taking full applications or producing real loan conversations.
You’ll hear why AI-generated content isn’t the magic bullet for closings, how to focus on the conversations that actually matter, and why your past client database is still the biggest untapped source of free business.
If you’ve been curious about how to use AI without losing sight of what truly drives closings, this conversation will give you clarity on how to combine powerful tools with proven fundamentals.
Want proven scripts and strategies to help you close more deals from the leads you already have? Grab your free strategy call at DailySuccessPlan.com.
Duration:00:22:46
Reverse Engineering Your Closings: The Lead-to-Loan Formula
8/18/2025
Episode 574
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, Carl sits down with Kristin Simpson to tackle one of the most common and misunderstood questions in the business: “How many leads do I actually need to hit my closing goals?” They break down the exact ratios that top producers track, why simply chasing more leads isn’t always the answer, and how to spot the real bottlenecks holding you back.
You’ll hear how to measure the four key stages of your pipeline, where most LOs lose deals, and what small process shifts can instantly boost your conversion rate.
If you’ve been wondering how to close more loans without adding more to your lead count, this conversation gives you the clarity and math you need to make it happen.
Want us to walk you through your numbers and pinpoint exactly where you can increase your closings? Book your free strategy call at DailySuccessPlan.com.
Duration:00:18:38
From Leads to Closings: Pinpointing Your Bottlenecks
8/13/2025
Episode 573
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, Carl sits down with Kristin Simpson to tackle one of the most common and misunderstood questions in the business: “How many leads do I actually need to hit my closing goals?” They break down the exact ratios that top producers track, why simply chasing more leads isn’t always the answer, and how to spot the real bottlenecks holding you back.
You’ll hear how to measure the four key stages of your pipeline, where most LOs lose deals, and what small process shifts can instantly boost your conversion rate.
If you’ve been wondering how to close more loans without adding more to your lead count, this conversation gives you the clarity and math you need to make it happen.
Want us to help you close more of the leads you already have? Grab your free strategy call at DailySuccessPlan.com.
Duration:00:18:38
How Loan Officers Bounce Back
8/11/2025
Episode 572
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, Carl dives deep into the real reasons loan officers are feeling exhausted and scattered in today’s market. He breaks down the silent signs of burnout that many LOs are battling—like phone avoidance, fake work, and the feeling of being on an island. Carl shares the powerful 3-part fix that’s helped thousands of loan officers bounce back: daily structure, real support, and being part of a winning community. You’ll hear how small changes, like joining the Call Stars group or plugging into the Alliance, can bring back clarity, energy, and profitability.
If you've been feeling stuck or off your game lately, this episode is your lifeline back to enjoying the business and making serious money again.
Feeling burned out? Get your spark back at GetMoreLoans.com.
Duration:00:17:03
AI Assistance. Hype or High Conversion?
8/6/2025
Episode 571
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, Carl tackles the hot topic on every LO’s mind: is AI just another shiny object, or is it actually driving more deals? You’ll hear how top-producing loan officers are really using AI to boost speed to lead, nail consistent follow-up, and fill their calendar while they sleep.
Carl also reveals where AI falls flat (hint: it can’t replace you) and why connection still beats automation every time. You’ll walk away knowing which tools are worth your time, which ones to skip, and how to use AI the right way to create more conversations and more closings.
If you’ve been wondering how AI fits into your business without losing the personal touch, this is the episode for you.
Want to see what a top LO’s day actually looks like? Grab Carl’s “Perfect Day” cheat sheet at GetMoreLoans.com.
Duration:00:16:35
What's Working Now, What's Just Noise
8/4/2025
Episode 570
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, Carl breaks down what’s really working in mortgage marketing today—and what’s just a big ol’ distraction.
He shares five simple activities that continue to bring in real deals, including warm referrals, status update calls, daily prospecting, authentic personal branding, and smart follow-up automation.
Carl also calls out the things that aren’t moving the needle—like cold leads without a follow-up plan, overly self-centered social media posts, and unfinished funnel fantasies.
You’ll hear why conversations—not tech stacks—are the real key to closing more loans and why structure and consistency always beat out chasing shiny objects.
If you're looking to simplify your strategy and get back to what actually grows your business, this episode is your roadmap.
Stick around to hear Carl’s personal invitation to a small-group mastermind where you’ll leave with a plan to double (or even triple) your closings.
Ready to double or even triple your closings—without the chaos? Join Carl at the next small-group workshop in Clearwater Beach: MastermindRetreats.com
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Duration:00:21:02
The Loan Officer Economy: Why Some Are Thriving While Others Stall Out
7/30/2025
Episode 569
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, Carl White breaks down the three groups dominating the current “Loan Officer Economy”—the movers, the hopeful but inconsistent, and the stuck—and what sets each apart.
You’ll hear the latest field-level trends from thousands of conversations with LOs, not just theory or social media fluff.
Carl shares the 3 habits the top performers have in common—and why success isn’t about knowledge, it’s about execution.
If you want to go from stuck to consistent closings, this episode may be the mindset shift and action plan you’ve been waiting for.
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Duration:00:13:37
Understanding the Fed: What Really Drives Interest Rates
7/28/2025
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, your host, Carl White, is joined by industry leader Owen Lee to unravel the mystery behind the Federal Reserve, interest rate changes, and how those decisions are really made.
You’ll learn what the Fed’s dual mandate means (hint: it’s more than just “raise or lower rates”) and why no single person—including the Fed Chair—holds the power most people think they do.
Owen breaks down the Fed’s voting process, how the mechanics of interest rates work like fuel in the economic engine, and why inflation targets aren’t as simple as they sound.
You’ll also hear Carl’s take on why top producers don’t base their business success on what the Fed does—and how smart marketing trumps rate watching.
If you’ve ever been confused about the connection between Fed meetings and mortgage rates, this is the clarity-packed episode you’ve been waiting for.
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Duration:00:23:54
The Hidden Refi Goldmine – HELOC Resets Are Here
7/23/2025
Episode 567
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, your host, Carl White, sits down with Jerry Byers to uncover a golden opportunity that’s catching many LOs by surprise — homeowners whose HELOCs are now resetting.
These borrowers are about to experience a major payment shock, and most don’t even realize it’s coming. Carl and Jerry break down how you can identify these homeowners (even if you didn’t do the original loan), what to say when you reach out, and how to offer solutions that truly help — while also adding to your monthly volume.
If you’re looking for a timely, targeted way to generate refinance business in today’s market, this episode maps out the exact strategy that top producers are already using.
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Duration:00:22:35