Mastering Digital Product Management
Dr. Vasant Gondhalekar
This audiobook is narrated by a digital voice.
DESCRIPTION
The digital landscape is rapidly evolving, demanding skilled product managers who can consistently deliver innovative solutions and build trusted products. This book provides the essential frameworks and practical strategies to navigate this dynamic environment, transforming concepts into market-leading digital products.
This book systematically guides you from foundational digital product management principles and roles to crafting a powerful product vision based on deep customer understanding. You will learn to develop product market strategies, emphasizing innovation and competitive analysis, while mastering techniques for building product value and stickiness. From product journey to implementing customer-centric design and leveraging data-driven insights for informed decisions, this book gets into Agile development methodologies, including sprints, provides comprehensive product sales strategies and business model insights, and equips you with the versatile skills for project management, stakeholder management, and storytelling.
Readers will be equipped with a foundational mindset, practical tools, and a real-world perspective on how to handle situations confidently, while reshaping the way they think with a strategic mindset. This book will act as a toolkit where they will not just walk away with theory, but with a multifaceted product thinking capability.
WHAT YOU WILL LEARN
● Efficiently apply frameworks for product innovation from ideas to launch.
● Identify and validate real customer problems.
● Navigate the product journey with roadmaps and pre-launch.
● Learn to prioritize product features with data and gain stakeholder alignment.
● Hone PM soft skills: influence, negotiation, storytelling.
● Craft a roadmap that reflects strategy and user value.
Duration - 11h 40m.
Author - Dr. Vasant Gondhalekar.
Narrator - Digital Voice Madison G.
Published Date - Wednesday, 08 January 2025.
Copyright - © 2026 BPB ©.
Location:
United States
Networks:
Dr. Vasant Gondhalekar
Digital Voice Madison G
BPB Publications
English Audiobooks
Findaway Audiobooks
Description:
This audiobook is narrated by a digital voice. DESCRIPTION The digital landscape is rapidly evolving, demanding skilled product managers who can consistently deliver innovative solutions and build trusted products. This book provides the essential frameworks and practical strategies to navigate this dynamic environment, transforming concepts into market-leading digital products. This book systematically guides you from foundational digital product management principles and roles to crafting a powerful product vision based on deep customer understanding. You will learn to develop product market strategies, emphasizing innovation and competitive analysis, while mastering techniques for building product value and stickiness. From product journey to implementing customer-centric design and leveraging data-driven insights for informed decisions, this book gets into Agile development methodologies, including sprints, provides comprehensive product sales strategies and business model insights, and equips you with the versatile skills for project management, stakeholder management, and storytelling. Readers will be equipped with a foundational mindset, practical tools, and a real-world perspective on how to handle situations confidently, while reshaping the way they think with a strategic mindset. This book will act as a toolkit where they will not just walk away with theory, but with a multifaceted product thinking capability. WHAT YOU WILL LEARN ● Efficiently apply frameworks for product innovation from ideas to launch. ● Identify and validate real customer problems. ● Navigate the product journey with roadmaps and pre-launch. ● Learn to prioritize product features with data and gain stakeholder alignment. ● Hone PM soft skills: influence, negotiation, storytelling. ● Craft a roadmap that reflects strategy and user value. Duration - 11h 40m. Author - Dr. Vasant Gondhalekar. Narrator - Digital Voice Madison G. Published Date - Wednesday, 08 January 2025. Copyright - © 2026 BPB ©.
Language:
English
Title Page
Duration:00:00:18
Copyright Page
Duration:00:01:21
Dedication Page
Duration:00:00:15
About the Authors
Duration:00:03:05
About the Reviewers
Duration:00:01:56
Acknowledgements
Duration:00:01:27
Preface
Duration:00:13:04
Table of Contents
Duration:00:15:37
1. Introduction to Digital Product Management
Duration:00:00:05
Introduction
Duration:00:01:15
Structure
Duration:00:00:23
Objectives
Duration:00:00:16
Need for product management
Duration:00:02:23
Defining digital product management
Duration:00:17:54
Roles and responsibilities of a digital product manager
Duration:00:07:16
Example study on Sarah, a freelance app product manager
Duration:00:12:20
Product manager vs. project manager
Duration:00:00:28
Digital product managers
Duration:00:01:58
Digital project managers
Duration:00:01:41
Skillset spectrum: Visionaries vs. executors
Duration:00:01:45
Skills for a product manager
Duration:00:15:30
Case study on ChatGPT digital product study
Duration:00:05:43
Conclusion
Duration:00:01:22
Points to remember
Duration:00:01:19
Multiple choice questions
Duration:00:03:58
Answers
Duration:00:00:02
2. Product Vision from Insight to Strategy
Duration:00:00:05
Understanding customer needs
Duration:00:02:10
Surveys and questionnaires
Duration:00:03:28
User interviews
Duration:00:03:12
Usability testing and prototyping
Duration:00:03:36
Feedback channels
Duration:00:02:04
Listening sessions/focus groups
Duration:00:02:24
Understanding value propositions
Duration:00:00:46
Key elements for a strong value proposition
Duration:00:00:14
Customer needs
Duration:00:02:32
Differentiation
Duration:00:02:49
Value proposition
Duration:00:03:27
Zoom’s clear value proposition
Duration:00:02:37
Jobs to Be Done
Duration:00:05:09
McDonald’s case study
Duration:00:02:37
Product Vision Canvas
Duration:00:05:22
Kano Model
Duration:00:01:27
Customer needs and Kano Model
Duration:00:03:45
Product vision and analysis
Duration:00:05:56
3. Product Market Strategy from Ideation to Domination
Duration:00:00:06
Product strategy and innovation
Duration:00:02:51
Product innovation
Duration:00:02:59
Importance of innovation
Duration:00:03:27
The ROI equation shows innovation pays off
Duration:00:01:53
Canva redefining digital design with innovation and ROI
Duration:00:02:51
A shield agaist digital threats
Duration:00:02:12
Meeting the ever-evolving customer
Duration:00:02:16
Establish innovation with the Improvement Kata model
Duration:00:03:36
Enhanced Kata model
Duration:00:03:16
Disruptive innovation
Duration:00:03:26
Other classic examples of disruptive innovation in action
Duration:00:00:14
Cassettes vs. CDs vs. streaming
Duration:00:01:47
Bookstores vs. Kindle
Duration:00:01:34
Kodak vs. digital camera
Duration:00:03:54
Case study on Netflix
Duration:00:00:37
Humble beginnings of the mail-order DVD revolution
Duration:00:02:32
Streaming revolution from disruptor to leader from 2007 to present
Duration:00:01:12
A closer look at the Netflix business model
Duration:00:01:11
Lessons learned from the Netflix disruption
Duration:00:01:14
The major players
Duration:00:01:54
How Netflix maintains its lead
Duration:00:02:58
Competitive analysis
Duration:00:01:29
Components of competitive analysis
Duration:00:01:03
Different types of competitive analysis
Duration:00:00:14
Strength, Weakness, Opportunity, Threat analysis
Duration:00:01:05
Porter's Five Forces analysis
Duration:00:01:48
4. Product Value and Stickiness
Duration:00:00:04
Power of product value and stickiness
Duration:00:06:07
Product value creation and the heart of why they use it
Duration:00:02:16
Apple iPhone 6 and 6 Plus touch disease
Duration:00:02:40
The sticky formula for product success
Duration:00:04:48
Market types
Duration:00:00:31
Established markets
Duration:00:02:36
Apple iPhone entering the smartphone market
Duration:00:02:29
Samsung competing with Apple in the smartphone market
Duration:00:03:18
New markets
Duration:00:02:39
Case study of Slack entering the team collaboration software market
Duration:00:03:29
Exponential markets
Duration:00:04:03
Case study of Zoom in the video conferencing software market
Duration:00:03:10
Uberization and its impact on market growth
Duration:00:02:29
Key aspects of uberization
Duration:00:00:37
Expanding industries and markets
Duration:00:02:22
Case study of Airbnb's transformation of the lodging and hotel industry
Duration:00:00:46
Keyways Airbnb changed the lodging concept
Duration:00:02:37
Impact on major hotel brands
Duration:00:00:40
Marriott International
Duration:00:00:49
Hilton Worldwide
Duration:00:00:47
InterContinental Hotels Group
Duration:00:00:52
5. Product Journey from Concept to Market
Duration:00:00:04
Product roadmap introduction
Duration:00:01:40
Types of roadmaps
Duration:00:02:24
Product roadmap audience/users
Duration:00:00:14
Internal stakeholders
Duration:00:00:58
External stakeholders
Duration:00:00:52
Engaging stakeholders effectively
Duration:00:00:56
Roadmap development
Duration:00:01:47
Key considerations in developing a software product roadmap
Duration:00:02:42
Instagram product roadmap evolution case study
Duration:00:00:22
Phase one foundation and MVP launch
Duration:00:00:31
Phase two enhancing user engagement
Duration:00:00:32
Phase three monetization and business growth
Duration:00:00:40
Phase four continuous innovation and expansion
Duration:00:01:09
Investment criteria
Duration:00:01:33
Investment criteria template for product development
Duration:00:00:45
Instagram investment criteria case study
Duration:00:09:58
Setting stage for a launch success
Duration:00:01:14
Understanding pre-launch activities
Duration:00:01:26
When should product managers start planning for pre-launch
Duration:00:00:58
Key stakeholders involved in pre-launch activities
Duration:00:01:47
Pre-launch activities checklist
Duration:00:01:11
6. Customer Centric Design
Duration:00:00:04
Mastering customer centric approach
Duration:00:04:09
A tale of two strategies from Amazon and BlackBerry
Duration:00:01:12
Amazon as a masterclass in customer centric design
Duration:00:00:23
Aha moment
Duration:00:01:14
Continuous listening and iteration
Duration:00:00:33
Building loyalty through anticipation
Duration:00:00:32
Outcome
Duration:00:00:26
BlackBerry and the cost of ignoring the customer journey
Duration:00:00:22
Initial success
Duration:00:00:25
Missed signals in a changing landscape
Duration:00:01:03
Consequences of stagnation
Duration:00:00:37
Lessons learned
Duration:00:00:36
User requirements
Duration:00:05:28
Ways to gather user requirements
Duration:00:00:31
Initial interview
Duration:00:01:04
Mistakes made
Duration:00:00:56
Follow-up interviews
Duration:00:01:54
Additional methods for gathering user requirements
Duration:00:03:59
User stories
Duration:00:05:16
Product feature prioritization
Duration:00:00:26
Reasons to prioritize features
Duration:00:01:30
Key stakeholders in feature prioritization
Duration:00:01:40
Best practices for prioritization
Duration:00:01:23
Methods to prioritize features
Duration:00:02:22
Insights from the prioritization
Duration:00:01:01
Usability testing and iterative design process
Duration:00:03:21
Role of UX designers and product managers
Duration:00:00:50
Best practices for usability testing
Duration:00:02:13
7. Data-driven Decision-making
Duration:00:00:04
The power of data-driven product strategy
Duration:00:01:15
Meta’s data-led transformation of Oculus Quest
Duration:00:03:31
Role of data in product decisions
Duration:00:04:07
Data Value framework
Duration:00:03:20
Bringing it all together
Duration:00:00:48
Types of data
Duration:00:01:25
Internal data
Duration:00:03:50
External data
Duration:00:01:02
External data and brand sentiment analysis
Duration:00:02:48
Getting started with data analysis
Duration:00:02:50
Importance of clean data
Duration:00:00:41
Why clean data matters
Duration:00:01:10
Consistency across multiple datasets
Duration:00:00:59
Data analytics value chart
Duration:00:02:42
Spotify’s data-driven product innovation
Duration:00:04:47
PDM/PLM/PIM
Duration:00:03:50
8. Product Development Methodology
Duration:00:00:05
Product development methodologies
Duration:00:01:23
Understanding Waterfall model
Duration:00:01:09
Present relevance of Waterfall methodology
Duration:00:01:09
Advantages of Waterfall model
Duration:00:01:29
Disadvantages of Waterfall model
Duration:00:01:37
Agile product management
Duration:00:04:49
Advantages of Agile
Duration:00:01:28
Disadvantages of Agile
Duration:00:01:29
Agile ceremonies
Duration:00:00:40
Introduction to sprint
Duration:00:00:59
Benefits of sprint
Duration:00:01:06
Sprint structure
Duration:00:00:47
Sprint duration
Duration:00:01:34
Impact of sprint
Duration:00:01:26
Sprints in action
Duration:00:01:40
Sprint planning
Duration:00:04:11
Daily stand-ups for sprint
Duration:00:01:17
Sprint review
Duration:00:00:49
Sprint retrospective
Duration:00:01:00
Commonly used retrospective tools
Duration:00:02:41
Backlog refinement
Duration:00:01:30
Product requirement documentation
Duration:00:01:24
Overview of PRD
Duration:00:00:49
Expanded components of PRD
Duration:00:00:14
Problem statement
Duration:00:00:47
Vision
Duration:00:00:34
Proposal
Duration:00:00:36
Value
Duration:00:00:37
Scope and out of scope
Duration:00:00:25
Dependencies
Duration:00:00:26
Stakeholders and responsibilities
Duration:00:00:31
Key metrics
Duration:00:00:48
Success metrics
Duration:00:00:59
Performance metrics
Duration:00:00:44
Do not harm metrics
Duration:00:01:04
Best practices for creating PRD
Duration:00:02:23
Common mistakes in PRD creation
Duration:00:01:23