ScaleX™ Insider Podcast

Startup to scale in action – In this bite-size clip, Miranda Lievers, co-founder of Thinkific, breaks down one of the most overlooked challenges when moving from startup to scale: knowing where to innovate, and where to stop. If you're an SME or B2B leader navigating startup to scale, this clip highlights a critical mistake that slows growth: applying "builder energy" to everything, instead of focusing on what actually drives value and results. Miranda reframes startup to scale not as endless experimentation, but as building a system where value creation becomes repeatable, efficient, and scalable. She shares a powerful lesson from scaling Thinkific, where over-innovation in areas like internal processes and systems created unnecessary complexity and slowed execution. For SMEs navigating startup to scale, the takeaway is clear: not everything needs your creativity. The real challenge in startup to scale isn't building, it's knowing where to focus your innovation so you can scale without friction. Key Takeaways: Build a value engine: Startup to scale is about turning expertise into repeatable, scalable outcomes. Stop over-innovating: SMEs often slow down growth by reinventing what already works. Protect your focus: Innovation should go into customer value, not internal complexity. Avoid the builder trap: What gets you to startup won't necessarily help you move to scale. About Miranda Miranda Lievers is a Vancouver-based entrepreneur and co-founder of Thinkific, where she's helped over 50,000 business owners generate more than half a billion dollars through online courses. Before Thinkific, she played a key role in scaling a company from 40 to 1,600 employees, built a seven-figure side hustle, and even completed her MBA "just for fun." Today, she's a writer, mentor for women in business, and a hands-on mum, passionate about helping founders turn expertise into scalable impact. Connect with Miranda Lievers LinkedIn: https://www.linkedin.com/in/mlievers/ Website: https://mirandalievers.com/ ScaleX & Simple Scaling: Book: Simple Scaling: 10 Proven Principles to 10x Your Business ScaleX Elevate (under £2M revenue): https://simplescaling.com/scalex-elevate ScaleX Accelerator (over £2M revenue): https://simplescaling.com/scalex-accelerator-programme Website: https://simplescaling.com Email: hello@simplescaling.com LinkedIn: https://www.linkedin.com/company/simple-scaling Instagram: https://www.instagram.com/simplescaling #StartupToScale #ScalingChallenges #BusinessGrowthStrategy #SMEScaling #FounderToOperator

Startup to scale, scaling challenges, business growth strategy, SME scaling, founder to operator transition SME leaders in action – In this bite-size clip, Miranda Lievers, co-founder of Thinkific, breaks down one of the most misunderstood challenges in scaling businesses: the transition from startup to scale chaos to structured scale, and why so many SME leaders get stuck in between. If you're an SME leader or B2B founder, this clip explores why startup to scale isn't a "flip of a switch", but a constant balancing act between two energies: builder pioneer energy and operate-and-optimise discipline. Miranda explains that most SME leaders assume they must stop being "builders" once they scale, but in reality, both modes must coexist. The challenge is not choosing one or the other, but constantly managing the shifting ratio between exploration and optimisation. Early-stage SME leaders often operate in pure builder mode — experimenting, breaking things, iterating fast, and chasing growth. But as businesses mature, they must also develop the discipline of systems, forecasting, processes, and predictable delivery. The real tension for SME leaders is that this startup to scale transition is never clean. There is no moment where you "grow up"—instead, you move through a continuous evolution where both energies clash, overlap, and must be carefully balanced. Miranda highlights how even experienced teams struggle with this shift, especially in SMEs navigating scaling challenges. The key is recognising when to stop innovating and lock things in a glass case, so you can scale what already works. Key Takeaways: Scaling is not a switch: SME leaders don't move from startup to scale overnight — it's a gradual shift of energy. Two modes must coexist: Builder pioneer energy and operate-and-optimise discipline must be balanced, not separated. Most SME leaders get stuck in the middle: The hardest stage is the transition where exploration meets structure. Know what to freeze: Successful SME leaders know when to stop changing things and standardise what works. Scale is about balance, not replacement: Growth comes from managing both chaos and control simultaneously. About Miranda Miranda Lievers is a Vancouver-based entrepreneur and co-founder of Thinkific, where she's helped over 50,000 business owners generate more than half a billion dollars through online courses. Before Thinkific, she played a key role in scaling a company from 40 to 1,600 employees, built a seven-figure side hustle, and even completed her MBA "just for fun." Today, she's a writer, mentor for women in business, and a hands-on mum, passionate about helping founders turn expertise into scalable impact. Connect with Miranda Lievers LinkedIn: https://www.linkedin.com/in/mlievers/ Website: https://mirandalievers.com/ ScaleX & Simple Scaling: Book: Simple Scaling: 10 Proven Principles to 10x Your Business ScaleX Elevate (under £2M revenue): https://simplescaling.com/scalex-elevate ScaleX Accelerator (over £2M revenue): https://simplescaling.com/scalex-accelerator-programme Website: https://simplescaling.com Email: hello@simplescaling.com LinkedIn: https://www.linkedin.com/company/simple-scaling Instagram: https://www.instagram.com/simplescaling #StartupToScale #ScalingChallenges #BusinessGrowthStrategy #SMEScaling #FounderToOperator

Startup to scale is one of the most challenging transitions for any SME or founder. In this episode, we explore how moving from startup to scale impacts revenue, team structure, and the way leaders think about growth. Joining us is Miranda Lievers, co-founder of Thinkific, who has helped over 50,000 business owners generate more than half a billion dollars by navigating the startup to scale journey through online education and digital business models. If you're an SME leader, B2B founder, or service-based business owner, this conversation will reshape how you think about startup to scale — not as a linear path, but as a constant tension between building and operating. We break down how startup to scale is not about "growing up" or switching modes, but about managing two competing forces inside your business: speed and structure, chaos and systems, innovation and optimisation. Miranda shares her journey from scaling a company from 40 to 1600 employees to building Thinkific, and how the startup to scale transition became the defining challenge for modern founders. You'll also hear why so many businesses get stuck in the startup to scale "in-between stage," and how leaders can avoid losing momentum when shifting from builder energy to operator energy. If you're an SME, B2B leader, or founder looking to scale smarter, this episode is packed with insights on how startup to scale thinking can transform your business model. Timestamps 00:00 – Why online courses for SMEs are booming 05:30 – Miranda's journey into entrepreneurship 12:10 – Scaling from service to scalable products 18:45 – How online courses for B2B drive revenue 26:20 – Building authority through online courses for SMEs 34:10 – Common challenges founders face 41:00 – Creating predictable income streams 48:20 – Final thoughts for SME and B2B leaders About Miranda Miranda Lievers is a Vancouver-based entrepreneur and co-founder of Thinkific, where she's helped over 50,000 business owners generate more than half a billion dollars through online courses. Before Thinkific, she played a key role in scaling a company from 40 to 1,600 employees, built a seven-figure side hustle, and even completed her MBA "just for fun." Today, she's a writer, mentor for women in business, and a hands-on mum, passionate about helping founders turn expertise into scalable impact. Connect with Miranda Lievers LinkedIn: https://www.linkedin.com/in/mlievers/ Website: https://mirandalievers.com/ SCALEX: ScaleX Elevate: https://simplescaling.com/scalex-elevate ScaleX Accelerator: https://simplescaling.com/scalex-acce... Website: https://simplescaling.com Email: hello@simplescaling.com Host: Brendan McGurgan, Co-Founder Simple Scaling #StartupToScale #ScalingChallenges #BusinessGrowthStrategy #SMEScaling #FounderToOperator

Scaling mindset in action – In this bite-size clip, John Assaraf, world-renowned high-performance coach, behavioral neuroscience expert, and author of Innercise, shares how leaders and entrepreneurs can develop a scaling mindset to turn audacious visions into achievable goals. If you're an SME or B2B leader looking to grow your business systematically, this clip gives practical steps to move from a 3-year vision to a 30-day action plan with clarity and confidence. John explains the full process: from setting a bold, long-term vision to breaking it down into 1-year, 6-month, 3-month, and 30-day targets. He covers how to identify the beliefs, skills, and strategies needed, and how to implement tactics and timelines that guarantee progress. He highlights why commitment and the right mindset are the true drivers of success, not just wishful thinking. Key Takeaways: Develop a scaling mindset: Break audacious goals into actionable 30-day steps to make growth achievable. Align beliefs and skills: Identify what you need to believe and the knowledge or expertise required to achieve your goals. Create strategies and tactics: Define the strategies to hit your objectives, then map out the daily tactics and timelines. Implement and adjust: Use daily feedback and tweak your plan like a pilot adjusting a flight path to stay on course. Commit vs. interest: Learn the difference between being interested in growth and fully committed to achieving your vision. By embedding these practices, leaders can cultivate a scaling mindset that allows them to reach ambitious goals, scale their teams effectively, and execute strategies with precision and confidence. About John Assaraf John Assaraf is a world-renowned mindset and performance expert, often called "The Brain Whisperer." He is a behavioural neuroscience researcher, bestselling author, and CEO of MyNeuroGym. John scaled Re/Max of Indiana to $4B+ in annual sales and has appeared in global media, including The Secret. Through his "Innercise" methodology, he helps individuals and SME leaders rewire their thinking to achieve bigger goals—faster and with more clarity. Connect with John Assaraf Website: https://www.johnassaraf.com/ LinkedIn: https://www.linkedin.com/in/johnassaraf/ Books: https://www.amazon.com ScaleX & Simple Scaling: Book: Simple Scaling: 10 Proven Principles to 10x Your Business ScaleX Elevate (under £2M revenue): https://simplescaling.com/scalex-elevate ScaleX Accelerator (over £2M revenue): https://simplescaling.com/scalex-accelerator-programme Website: https://simplescaling.com Email: hello@simplescaling.com LinkedIn: https://www.linkedin.com/company/simple-scaling Instagram: https://www.instagram.com/simplescaling #ScalingMindset #MindsetForScaling #BusinessGrowthMindset #SMEGrowthStrategy

In this bite-size clip, John Assaraf, high-performance success coach and author of Innercise, shares the foundational principles behind scaling multi-million-pound businesses and how to apply them to your own SME or B2B venture. With experience growing Re/Max of Indiana to $4.5 billion in sales and 1,200 sales associates, John reveals why the scaling mindset starts with a bold vision—even when you don't yet know the "how." If you're an SME leader, entrepreneur, or business owner looking to scale effectively, this episode uncovers the unseen forces, metaphysical insights, and practical steps you need to align your energy, focus, and strategy to achieve massive growth. Key Takeaways: Set a vision that scares you: Big, bold, audacious goals create the frequency your brain tunes into, guiding your focus and actions toward achievement. Trust the unseen forces: From gravity to electromagnetic energy, unseen forces exist in the universe. Understanding this helps you align your mindset to outcomes you can't yet see. Scaling mindset in practice: Even with experience scaling multiple businesses, John emphasizes that the process remains the same—clarity of vision, tuning into energy, and deliberate action drive results. Metaphysical alignment: By tuning your brain like a radio station to the frequency of your goals, you attract the right resources, people, and opportunities. Apply to today's business: Whether building your first multi-million-pound company or growing an established business, these mindset principles remain critical to consistent scaling success. About John Assaraf: John Assaraf, "The Brain Whisperer," is one of the world's leading high-performance and success coaches, a behavioral neuroscience researcher, and author of 4 books including 2 New York Times best sellers. He has scaled companies to billions in revenue, appeared on Larry King Live, Anderson Cooper, and The Ellen DeGeneres Show, and created the Innercise movement to help individuals strengthen their mindset to achieve goals faster and easier. Connect with John Assaraf: Website: https://www.johnassaraf.com/ LinkedIn: https://www.linkedin.com/in/johnassaraf/ Books: https://www.amazon.com ScaleX & Simple Scaling: Book: Simple Scaling: 10 Proven Principles to 10x Your Business ScaleX Elevate (under £2M revenue): https://simplescaling.com/scalex-elevate ScaleX Accelerator (over £2M revenue): https://simplescaling.com/scalex-accelerator-programme Website: https://simplescaling.com Email: hello@simplescaling.com LinkedIn: https://www.linkedin.com/company/simple-scaling Instagram: https://www.instagram.com/simplescaling #ScalingMindset #MindsetForScaling #BusinessGrowthMindset #SMEGrowthStrategy

Inner sizing unlocks your brain's hidden power. Inner sizing neuroscience trains your neuromuscles. Inner sizing strategy transforms SME scaling. John Assaraf, scaled ReMax Indiana to $4.5B with 1,200 salespeople, reveals interested vs committed framework and 800 pound gorilla controlling 95% decisions. THE PROBLEM: Failed English. Failed math. $1.65/hour packing boxes. ONE QUESTION CHANGED EVERYTHING: Alan Brown: "Are you INTERESTED or are you COMMITTED?" "What's difference?" Interested: Do what's easy. Make excuses. Let circumstances control thinking. Committed: Upgrade identity to match destiny. Upgrade beliefs, knowledge, skills, habits. That question changed my life. Five weeks later moved 500km. Got real estate licence. Commission only. Within six months made $30,000. $5,000 more than father made entire year. Watch to discover: [00:00] Scaling with purpose [08:15] Interested vs committed [15:30] Vision to 30-day plan [22:45] Inner sizing explained [28:20] 800 pound gorilla (two minds) [35:10] Six mental barriers [42:00] Dead person perspective [48:30] Acorn and oak tree [55:40] Three timeless takeaways INNER SIZING: Exercise strengthens physical muscles. Inner sizing strengthens neuromuscles. Self image = neuromuscle. Beliefs = neuromuscles. Habits = neuromuscles. Hollywood actor gets script. Memorizes. Rehearses. Becomes it. Why not script YOUR life? 800 POUND GORILLA: Conscious mind (chooses, imagines, willpower). Subconscious mind (controls 95-97% thoughts, emotions, behaviours). Gorilla controls most of show. Train it or it trains you. Simple test: Give yourself command, follow through? ONE EXAMPLE: Gave up 1 hour daily social media + 1 hour daily news = 60 hours monthly back = 720 hours yearly. Week and a half EXTRA every month. DEAD PERSON PERSPECTIVE: If you were dead, what would you tell living you? God chose you out of 250 million candidates. Do what you're there to do. Stop asking if you're worthy of vision. Ask: Is vision worthy of YOUR LIFE? THREE TIMELESS TAKEAWAYS: 1. Master lead generation and conversion (traffic x conversion = revenue, cash is fuel) 2. Daily review vision, mission, goals, why (5 minutes daily) 3. Three HI activities daily (High Impact + High Income = 1,000 each yearly) Want complete framework? Watch full episode. ABOUT JOHN ASSARAF: Scaled ReMax Indiana $4.5B revenue, 1,200 salespeople, 85 offices. Featured in The Secret. 5 multi-million dollar companies. Neuroscience researcher. Mindset coach. Author Inner Sizing: The New Science to Unlock Your Brain's Hidden Power. Founder NeuroGym. CONNECT WITH JOHN ASSARAF: Website: johnassaraf.com Instagram: @johnassaraf YouTube: John Assaraf LinkedIn: John Assaraf SCALEX FOR SME LEADERS: ScaleX Elevate: https://simplescaling.com/scalex-elevate (under £2M revenue) ScaleX Accelerator: https://simplescaling.com/scalex-accelerator-programme (over £2M revenue) Website: https://simplescaling.com Email: hello@simplescaling.com LinkedIn: https://www.linkedin.com/company/simple-scaling Instagram: https://www.instagram.com/simplescaling Host: Brendan McGurgan, Co-Founder Simple Scaling 👍 Like for inner sizing strategies 💬 Comment: Are you interested or committed? 📤 Share with SME leaders trapped by mindset

Organisational strategy and culture in action – In this bite-size clip, Ben Utecht, NFL Super Bowl Champion, Chief Culture Officer, and award-winning global speaker, shares how companies can hire for culture and embed organisational strategy so it actually works. If you're an SME or B2B leader looking to align your people with your company's vision, this episode gives actionable steps to ensure new hires live your values from day one and reinforce them as the business grows. Ben explains the full process: from sharing a 30-page culture creed during pre-screening, to interview questions designed to assess alignment with your organisational strategy, and a structured onboarding curriculum that educates employees on your company's principles. He highlights why knowing the "why" of your culture is essential, but how ongoing action and practice are the real drivers of cultural alignment, trust, and high performance. Key Takeaways: Hire for cultural alignment: Send candidates your culture creed and use strategic interview questions to ensure alignment with your organisational strategy. Embed values through onboarding: Develop a learning programme where new team members explore and apply your organisational beliefs before starting their role. Practise culture consistently: Establish weekly, monthly, and quarterly check-ins to reinforce behaviours that reflect your organisational strategy. Develop leaders through culture: Use the culture creed as a leadership development tool to scale alignment across teams. Move beyond annual reviews: Maintain an ongoing rhythm of practices that keep employees aligned to your organisational strategy and values. By embedding these practices, leaders can transform organisational strategy from a theoretical plan into a lived culture that drives performance and trust across the company. ABOUT BEN UTECHT: Ben Utecht is a former Indianapolis Colts Super Bowl Champion turned Chief Culture Officer and global keynote speaker. He helps organisations build high-performance company culture through belief-driven leadership, combining lessons from elite sport with practical business strategy. Ben is also the author of The Champion's Creed, where he shares his proven approach to creating scalable, purpose-led cultures that drive trust, performance, and long-term success. CONNECT WITH BEN: Website: https://benutechtspeaks.com/ LinkedIn: https://www.linkedin.com/in/benutecht/ Book: https://www.amazon.com/Champions-Creed-Transform-Culture-Through/dp/1394331231 ScaleX & Simple Scaling: Book: Simple Scaling: 10 Proven Principles to 10x Your Business ScaleX Elevate (under £2M revenue): https://simplescaling.com/scalex-elevate ScaleX Accelerator (over £2M revenue): https://simplescaling.com/scalex-accelerator-programme Website: https://simplescaling.com Email: hello@simplescaling.com LinkedIn: https://www.linkedin.com/company/simple-scaling Instagram: https://www.instagram.com/simplescaling #MentalResilienceForLeaders #LeadershipWellbeing #CognitiveLoad #StressManagement #ScaleXPodcast

Organisational strategy for leaders – In this clip, Ben Utecht, former NFL Super Bowl Champion and Chief Culture Officer, shares the powerful story behind the FAMILY acronym and how it shapes high-performance teams. If you're an SME or B2B leader looking to strengthen team trust, collaboration, and culture, this episode is packed with actionable lessons. Ben recalls his first NFL team meeting with Tony Dungy, where the legendary coach emphasised that identity should extend beyond sport. Dungy introduced FAMILY – Forget About Me, I Love You, a principle that fosters selflessness, humility, and mutual respect among top-performing teams. Ben explains how applying this mindset to organisational strategy transforms businesses by building trust, transparency, and a culture that drives performance — proving that even the smallest, most diverse team can outperform larger competitors. Key Takeaways: Organisational strategy is people-first: Prioritise trust, transparency, and shared values over ego and size. FAMILY principle: Forget About Me, I Love You – foster selflessness, respect, and collaboration. Strength over size: The most effective teams succeed through alignment, culture, and mutual belief, not just raw talent. Culture drives performance: A unified, value-driven culture strengthens team impact and business outcomes. Clarity and transparency matter: Open communication among trusted team members maximises influence and efficiency. ABOUT BEN UTECHT: Ben Utecht is a former Indianapolis Colts Super Bowl Champion turned Chief Culture Officer and global keynote speaker. He helps organisations build high-performance company culture through belief-driven leadership, combining lessons from elite sport with practical business strategy. Ben is also the author of The Champion's Creed, where he shares his proven approach to creating scalable, purpose-led cultures that drive trust, performance, and long-term success. CONNECT WITH BEN: Website: https://benutechtspeaks.com/ LinkedIn: https://www.linkedin.com/in/benutecht/ Book: https://www.amazon.com/Champions-Creed-Transform-Culture-Through/dp/1394331231 ScaleX & Simple Scaling: Book: Simple Scaling: 10 Proven Principles to 10x Your Business ScaleX Elevate (under £2M revenue): https://simplescaling.com/scalex-elevate ScaleX Accelerator (over £2M revenue): https://simplescaling.com/scalex-accelerator-programme Website: https://simplescaling.com Email: hello@simplescaling.com LinkedIn: https://www.linkedin.com/company/simple-scaling Instagram: https://www.instagram.com/simplescaling #MentalResilienceForLeaders #organisation strategy #CognitiveLoad #StressManagement #ScaleXPodcast

Organisational culture strategy is the difference between companies that stall and those that scale. In this episode, we unpack a powerful organisational culture strategy for SMEs and B2B leaders, exploring how belief-driven leadership creates trust, alignment, and high-performance teams. If you're a founder, CEO or leader trying to scale, this organisational culture strategy will challenge how you think about values, behaviours, and performance. Most businesses talk about culture. Very few actually build a repeatable organisational culture strategy that drives results. Former Indianapolis Colts Super Bowl Champion and Chief Culture Officer Ben Utecht shares how elite sport principles translate into a scalable organisational culture strategy for SMEs and B2B organisations. You'll discover why culture is not a "nice to have", but the core organisational culture strategy behind growth, retention, and performance. We explore: Why every SME already has an organisational culture strategy (by design or default) The difference between beliefs, values, and behaviours in your organisational culture strategy How to build a repeatable organisational culture strategy that scales across teams Why most B2B leaders fail to implement organisational culture strategy effectively The "pebble vs boulder" approach to embedding organisational culture strategy How to turn culture into a system, not just a statement The role of leadership in scaling organisational culture strategy in SMEs This conversation reframes organisational culture strategy as a performance driver, not a soft skill. If you're serious about scaling your business, your organisational culture strategy must become your competitive advantage. TIMESTAMPS 00:00 Why organisational culture strategy matters 03:20 From NFL to business leadership 08:45 Beliefs vs values in organisational culture strategy 15:30 Culture by design vs default 24:10 Hiring and onboarding for culture 33:40 The practice gap in SMEs 41:20 Leadership and scaling organisational culture strategy 50:10 The power of suffering and purpose 58:30 Three timeless takeaways ABOUT BEN UTECHT: Ben Utecht is a former Indianapolis Colts Super Bowl Champion turned Chief Culture Officer and global keynote speaker. He helps organisations build high-performance company culture through belief-driven leadership, combining lessons from elite sport with practical business strategy. Ben is also the author of The Champion's Creed, where he shares his proven approach to creating scalable, purpose-led cultures that drive trust, performance, and long-term success. CONNECT WITH BEN: Website: https://benutechtspeaks.com/ LinkedIn: https://www.linkedin.com/in/benutecht/ Book: https://www.amazon.com/Champions-Creed-Transform-Culture-Through/dp/1394331231 SCALEX: ScaleX Elevate: https://simplescaling.com/scalex-elevate ScaleX Accelerator: https://simplescaling.com/scalex-acce... Website: https://simplescaling.com Email: hello@simplescaling.com Host: Brendan McGurgan, Co-Founder Simple Scaling 👍 Like for performance & resilience strategies 💬 Share your toughest pressure challenges 📤 Forward this to leaders and high-performing teams #MentalResilienceForLeaders #organisation strategy,#CognitiveLoad #StressManagement #ScaleXPodcast

Becoming a recognised expert for SMEs – In this clip, Dorie Clark, bestselling author of Stand Out and The Long Game, explains why establishing yourself as a recognised expert is one of the most powerful strategies for SME and B2B leaders seeking to scale. If you're an SME or B2B leader struggling to differentiate your business in a world of low-cost services and AI-powered competition, this episode gives you actionable insights on building authority, commanding premium pricing, and creating a brand that inspires trust and loyalty. Dorie breaks down how being recognised for your expertise provides a quality assurance signal to clients, ensuring they choose you over cheaper alternatives. She shares how a strong personal or business brand can elevate your reputation so clients are proud to be associated with you—similar to the way people aspire to own a Mercedes or BMW. Drawing on examples from high-profile leaders, including Ford's former president Alan Mulally and his work with Marshall Goldsmith, Dorie highlights how credibility and recognition can transform careers, business outcomes, and long-term success for SME leaders. Key Takeaways: Expertise drives premium value: Clients pay more for recognised skill and credibility, because they trust the results will be high-quality from the start. Stand out in a crowded market: For SMEs, B2B leaders, and entrepreneurs, recognition separates you from commoditised service providers and AI-driven alternatives. Build a brand that reflects your authority: A strong personal or business brand attracts loyal clients and positions you as the go-to expert in your niche. Pride in association: When clients are proud to work with you, it reinforces your market position, protects pricing, and strengthens long-term relationships. Learn from the leaders: High-profile figures, from executives to entrepreneurs, leverage coaching and strategic expertise to achieve transformative outcomes—and you can apply the same principles in your SME. If you're an SME or B2B leader aiming to become a recognised expert, this clip will show you how to elevate your authority, attract premium clients, and build a bulletproof position in your market. CONNECT WITH DORIE Dorie Clark is a globally recognised business thinker, ranked in the Thinkers50 Top 50. She is the world's #1 Communication Coach (Marshall Goldsmith Awards), a bestselling author of The Long Game, and teaches at Columbia Business School. Website: https://dorieclark.com/ LinkedIn: https://www.linkedin.com/in/doriec/ 📘 Book: Simple Scaling: 10 Proven Principles to 10x Your Business 🚀 ScaleX Elevate (under £2M revenue): https://simplescaling.com/scalex-elevate ⚡ ScaleX Accelerator (over £2M revenue): https://simplescaling.com/scalex-accelerator-programme 🌐 Website: https://simplescaling.com 📧 Email: hello@simplescaling.com 💼 LinkedIn: https://www.linkedin.com/company/simple-scaling 📸 Instagram: https://www.instagram.com/simplescaling

Long game strategy for SMEs – In this clip, Dorie Clark, world-renowned business thinker and author of The Long Game, explains why long game thinking is not always the default answer for SME and B2B leaders and how to apply it strategically. If you're an SME leader or B2B founder navigating growth, cash flow pressure, and scaling decisions, this episode breaks down when to prioritise long term strategy and when short-term execution is essential for survival. Dorie challenges the assumption that the long game strategy for SMEs is always the right move. Instead, she highlights the importance of understanding your business life cycle. For early-stage SME and B2B businesses, cash flow and stability come first—before making long-term bets. She explains the difference between strategic bets and gambling, emphasising that SME leaders must first build security through proven, short-term wins. Only then can they allocate time, money, and resources towards long game thinking that drives exponential growth. This is a powerful framework for SME and B2B leaders who want to scale sustainably without risking the foundations of their business. Key Takeaways: Long game strategy for SMEs isn't always right: Long game thinking must match your stage of business—early-stage SME leaders need stability before long-term bets. Cash flow comes first: For SME and B2B leaders, survival and financial security are the foundation before scaling strategies. Strategic bets vs gambling: Investing in long-term growth without margin is risky—true strategy requires calculated allocation of time and money. Build margin before scaling: Create breathing room through proven systems, then invest a portion into long game opportunities. Balance short term and long term: The most effective SME leaders combine immediate execution with future-focused thinking. If you're an SME or B2B leader looking to apply long game strategy for SMEs without risking your business, this clip gives you the clarity to make smarter, more strategic decisions. CONNECT WITH DORIE Dorie Clark is a globally recognised business thinker, ranked in the Thinkers50 Top 50. She is the world's #1 Communication Coach (Marshall Goldsmith Awards), a bestselling author of The Long Game, and teaches at Columbia Business School. Website: https://dorieclark.com/ LinkedIn: https://www.linkedin.com/in/doriec/ 📘 Book: Simple Scaling: 10 Proven Principles to 10x Your Business 🚀 ScaleX Elevate (under £2M revenue): https://simplescaling.com/scalex-elevate ⚡ ScaleX Accelerator (over £2M revenue): https://simplescaling.com/scalex-accelerator-programme 🌐 Website: https://simplescaling.com 📧 Email: hello@simplescaling.com 💼 LinkedIn: https://www.linkedin.com/company/simple-scaling 📸 Instagram: https://www.instagram.com/simplescaling

Long game strategy for SMEs and B2B leaders is the difference between burnout and building a scalable, purposeful business. In this episode of the ScaleX Insider Podcast, Dorie Clark shares how long game thinking, long term strategy, and scaling with purpose help SME leaders and B2B founders achieve exponential growth — not just short-term wins. If you're an SME leader, B2B founder, or scaling business owner feeling stuck between short-term pressure and long-term vision, this episode breaks down how long game strategy for SMEs actually works in practice. We explore why many SME leaders abandon strong ideas too early, how to balance long game thinking with cash flow realities, and how to build a business that works for you — not the other way around. Dorie shares powerful insights on strategic patience, white space thinking, and how SME and B2B leaders can create scalable growth systems that drive real transformation. This episode is essential listening for SME leaders and B2B founders who want to scale smarter, build authority, and commit to the long game in business. TIMESTAMPS 00:00 – What scaling with purpose really means 03:45 – The turning point behind long game thinking 08:10 – Why everything takes longer than expected 12:30 – Long game vs short term thinking for SME leaders 18:20 – When to persist and when to pivot 24:10 – Staying motivated in the "valley of darkness" 30:15 – Building scalable income vs constant hustle 36:40 – Creating white space for strategic thinking 44:10 – Becoming a recognised expert in B2B 52:30 – Overcoming fear of putting yourself out there 01:00:20 – No-agenda networking explained 01:08:45 – Weekly habits for long-term success 01:15:10 – Final long game takeaways WHAT YOU'LL LEARN How long game strategy for SMEs drives sustainable growth Why long term thinking outperforms short-term wins in B2B How SME leaders can balance execution with strategy The importance of white space in decision-making How to become a recognised expert in your field Why relationship-first networking creates long-term value How to stay consistent when results take time ABOUT THE GUEST Dorie Clark is a globally recognised business thinker, ranked in the Thinkers50 Top 50. She is the world's #1 Communication Coach (Marshall Goldsmith Awards), a bestselling author of The Long Game, and teaches at Columbia Business School. Website: https://dorieclark.com/ LinkedIn: https://www.linkedin.com/in/doriec/ 📘 Book: Simple Scaling: 10 Proven Principles to 10x Your Business 🚀 ScaleX Elevate (under £2M revenue): https://simplescaling.com/scalex-elevate ⚡ ScaleX Accelerator (over £2M revenue): https://simplescaling.com/scalex-accelerator-programme 🌐 Website: https://simplescaling.com 📧 Email: hello@simplescaling.com 💼 LinkedIn: https://www.linkedin.com/company/simple-scaling 📸 Instagram: https://www.instagram.com/simplescaling If you're an SME or B2B leader serious about scaling your business with a long game strategy: 👍 Like this video 💬 Comment your biggest takeaway 🔁 Share with another SME leader 🔔 Subscribe for more scaling insights

Calendar Architecture for Leaders – In this clip, Clint Rahe, international speaker, performance coach, and creator of The Cognitive Athlete, explains how leaders can use their calendars as a performance tool rather than just a time management tool. If you're an SME or B2B leader struggling with over-scheduled days, constant demands, and decision fatigue, this episode is packed with actionable strategies to reclaim focus and energy. Clint walks through practical ways to structure a week using time blocking, cognitive operating rhythms, and recovery periods. He explains why overloading calendars, double-booking meetings, or accepting sessions without clear agendas is a common trap that reduces productivity and increases stress. From high-energy work periods to admin tasks and white space for recovery, he shares how intentional planning can protect mental clarity, prevent burnout, and improve decision-making over the long term. Key Takeaways: Your calendar is a performance tool: Treat your schedule as a way to optimise energy and focus, not just fill hours. Time blocking & cognitive rhythms: Schedule high-demand tasks during peak energy and admin or low-focus work during recovery periods. Protect white space: Short breaks, zoning out, or simple moments of rest between meetings maintain mental clarity. Meetings with purpose: Only accept sessions with agendas and outcomes to prevent overload. Plan your year around life priorities: Block in family, holidays, and mini-breaks first, then layer work commitments around them. Set boundaries & lead by example: Your team mirrors how you manage your calendar — protecting your schedule empowers everyone. CONNECT WITH CLINT: Website:https://theperformanceedge.com.au/ LinkedIn: https://www.linkedin.com/in/clintrahe/ Book: https://thecognitiveathlete.com.au/ ScaleX & Simple Scaling: Book: Simple Scaling: 10 Proven Principles to 10x Your Business ScaleX Elevate (under £2M revenue): https://simplescaling.com/scalex-elevate ScaleX Accelerator (over £2M revenue): https://simplescaling.com/scalex-accelerator-programme Website: https://simplescaling.com Email: hello@simplescaling.com LinkedIn: https://www.linkedin.com/company/simple-scaling Instagram: https://www.instagram.com/simplescaling #CognitivePeriodisation, #LeadershipPerformance, #HighPerformanceHabits, #StressManagementForLeaders, #PeakMentalPerformance

Mental Resilience for Leaders – In this clip, Clint Rahe, international speaker, performance coach, and creator of The Cognitive Athlete, explains why failing to manage mental load over decades can impact your health, focus, and decision-making. If you're an SME or B2B leader feeling the constant pressure of business growth, this episode is packed with practical strategies to protect your energy, optimise performance, and prevent burnout. Clint draws on his experience in the Royal Air Force and working with elite athletes to show how principles such as cognitive periodisation and calendar architecture can help leaders build sustainable routines that prevent long-term stress. From brain fog and chronic fatigue to cardiovascular and autoimmune risks, he shares real-world insights on why mental resilience is critical for business leaders who want to grow without sacrificing health or decision quality. Key Takeaways: Your body keeps the score: Ignoring long-term stress accumulates physical consequences like cardiovascular disease, diabetes, and autoimmune conditions. Cognitive load matters: Leaders and founders often overwork themselves, creating bottlenecks that prevent the business from scaling effectively. Calendar architecture & periodisation: Structuring work and recovery cycles prevents burnout and supports consistent, high-quality decision-making. Founders' challenge: Working 24/7 often intensifies mental and physical stress. Building boundaries and rhythms is key. Sustainable performance: Mental resilience strategies allow leaders to grow their business while maintaining energy, clarity, and wellbeing. CONNECT WITH CLINT: Website:https://theperformanceedge.com.au/ LinkedIn: https://www.linkedin.com/in/clintrahe/ Book: https://thecognitiveathlete.com.au/ ScaleX & Simple Scaling: Book: Simple Scaling: 10 Proven Principles to 10x Your Business ScaleX Elevate (under £2M revenue): https://simplescaling.com/scalex-elevate ScaleX Accelerator (over £2M revenue): https://simplescaling.com/scalex-accelerator-programme Website: https://simplescaling.com Email: hello@simplescaling.com LinkedIn: https://www.linkedin.com/company/simple-scaling Instagram: https://www.instagram.com/simplescaling #CognitivePeriodisation, #LeadershipPerformance, #HighPerformanceHabits, #StressManagementForLeaders, #PeakMentalPerformance

Unlock the power of cognitive periodisation and calendar architecture to boost focus, performance, and sustainable business growth. In this episode, Brendan McGurgan talks with Clint Rahe about how leaders, founders, and SMEs can train their minds like elite athletes to scale their business without burning out. From intentional routines and physical exercise to micro-recovery and peak performance, this episode is packed with practical strategies for high-performing professionals. ⏱ Timestamps 0:00 – Introduction: Why cognitive periodisation matters for leaders 2:15 – Personal story: Brain fog, burnout, and mental overload 5:40 – What is periodisation in business and leadership? 9:25 – Conditioning phase: Habits, sleep, exercise, and intentionality 15:40 – The difference between activity vs results 19:50 – Physical exercise as a cognitive performance booster 24:30 – Transition phase: Preparing for high-stakes tasks 28:10 – Performance phase: Practice, visualisation, and stress management 33:50 – Recovery phase: Micro-recoveries, breaks, and sustainable energy 38:20 – Calendar architecture: Using your calendar as a performance tool 42:50 – Blocking time, prioritisation, and cognitive operating rhythm 47:30 – Maintaining long-term performance without burnout 51:00 – Practical tips for leaders, founders, and SMEs Key takeaways from this episode: How cognitive periodisation can improve focus, mental clarity, and decision-making Why physical exercise directly enhances cognitive performance and resilience How to design your calendar as a performance tool, not just a scheduler Micro-recovery techniques for daily energy management Intentional prioritisation to avoid busywork and maximise results How to embed sustainable habits for founders and SME leaders This episode is essential for SMEs, B2B leaders, and founders who want to scale in a sustainable, repeatable way while protecting their health, clarity, and cognitive performance. ABOUT CLINT RAHE: Clint Rahe is an international speaker, facilitator, and performance coach specialising in mental resilience and energy optimisation. He helps leaders, professionals, and teams sharpen focus, manage pressure, and sustain success in high-demand environments. With a background in the RAF and elite sport, Clint blends military precision, sports science, neuroscience, and behavioural psychology into practical strategies for thriving under pressure and avoiding burnout. CONNECT WITH CLINT: Website:https://theperformanceedge.com.au/ LinkedIn: https://www.linkedin.com/in/clintrahe/ Book: https://thecognitiveathlete.com.au/ SCALEX: ScaleX Elevate: https://simplescaling.com/scalex-elevate ScaleX Accelerator: https://simplescaling.com/scalex-acce... Website: https://simplescaling.com Email: hello@simplescaling.com Host: Brendan McGurgan, Co-Founder Simple Scaling 👍 Like for performance & resilience strategies 💬 Share your toughest pressure challenges 📤 Forward this to leaders and high-performing teams #CognitivePeriodisation, #LeadershipPerformance, #HighPerformanceHabits, #StressManagementForLeaders, #PeakMentalPerformance

AI Tech Stack Essentials – in this clip, Evan Ryan, founder of Teammate AI, explains how SME leaders can use Gemini, Claude and ChatGPT to automate mundane tasks and drive real productivity. If you're an SME or B2B leader struggling to get your team using AI effectively, this episode is packed with practical insights. Evan dives into the differences between the three major AI platforms, why each has unique strengths, and how they can be applied to real business workflows. From PDFs and analytics to content creation, Evan explains the minimum AI health stack every business should consider and why focusing on mastering the basics is more important than chasing the latest AI fad. Key Takeaways: SME leaders often overestimate how much their teams are using AI. Starting with the minimum tech stack—Gemini, Claude, ChatGPT—provides enormous productivity gains. Gemini excels at reading and analysing PDFs. Claude is ideal for critical thinking and reasoning tasks. ChatGPT provides a user-friendly interface for everyday automation and content tasks. Focus on team adoption and efficiency first before chasing new AI tools. Practical advice to save hours weekly by leveraging AI correctly. Connect with Evan: LinkedIn: https://www.linkedin.com/in/evan-ryan-866479ba Website: https://teammateai.com/ Books: https://www.amazon.co.uk/AI-Your-Teammate-Electrify-Increasing-ebook/dp/B09JYWQY2C ScaleX & Simple Scaling: Book: Simple Scaling: 10 Proven Principles to 10x Your Business ScaleX Elevate (under £2M revenue): https://simplescaling.com/scalex-elevate ScaleX Accelerator (over £2M revenue): https://simplescaling.com/scalex-accelerator-programme Website: https://simplescaling.com Email: hello@simplescaling.com LinkedIn: https://www.linkedin.com/company/simple-scaling Instagram: https://www.instagram.com/simplescaling #AIforSMEs #SMEAIAdoption #AIProductivityTips #ArtificialIntelligenceForBusiness #EvanRyan

AI Leadership Mistakes – in this clip, Evan Ryan, founder of Teammate AI, shares the single most surprising ways SMB leaders have used AI over the past year—and why many get it wrong. If you're an SME or B2B leader navigating AI adoption, this episode is packed with actionable insights. Evan explains the common gap between leadership excitement for AI and team readiness. From adopting multiple tools at once to attempting "AI-first" initiatives without freeing up your team, he highlights how half-baked implementations can lead to frustration, wasted subscriptions, and micromanagement. You'll learn why simply evangelising AI isn't enough, how to avoid common leadership mistakes, and the practical steps to get your team onboard without overwhelming them. Evan also explores how leaders can turn AI from hype into real productivity gains. Key Takeaways: SMB leaders often overestimate how ready their team is for AI. Evangelising AI without freeing your team leads to half-baked implementations. Subscribing to multiple AI tools at once can create frustration and wasted resources. Micromanagement often arises when leadership pushes AI without proper process understanding. Focus on preparing the team and workflows first for successful adoption. Practical leadership strategies to bridge the gap between excitement and execution. Connect with Evan: LinkedIn: https://www.linkedin.com/in/evan-ryan-866479ba Website: https://teammateai.com/ Books: https://www.amazon.co.uk/AI-Your-Teammate-Electrify-Increasing-ebook/dp/B09JYWQY2C ScaleX & Simple Scaling: Book: Simple Scaling: 10 Proven Principles to 10x Your Business ScaleX Elevate (under £2M revenue): https://simplescaling.com/scalex-elevate ScaleX Accelerator (over £2M revenue): https://simplescaling.com/scalex-accelerator-programme Website: https://simplescaling.com Email: hello@simplescaling.com LinkedIn: https://www.linkedin.com/company/simple-scaling Instagram: https://www.instagram.com/simplescaling #AIforSMEs #SMEAIAdoption #AIProductivityTips #ArtificialIntelligenceForBusiness #EvanRyan

AI for SMEs is transforming the way businesses operate, and in this episode, Evan Ryan, founder of Teammate AI, explains how small and medium-sized enterprises can scale faster, smarter, and more efficiently using artificial intelligence. Over the past five years, Evan has helped hundreds of businesses save millions of hours by applying AI to everyday tasks and complex processes, from SEO and content creation to invoice reconciliation and CV screening. Key Takeaways for SME Leaders: How to start using AI agents to automate mundane tasks without creating disruption. [06:45] Real-world examples where AI has saved teams hundreds of hours, such as document organisation for accountants and staffing workflows. [12:30] A clear framework for adopting AI effectively: define problems with your team first, map out processes, then select the right AI solution. [18:50] How AI can act as your research assistant, writing co-pilot, and data analyst, freeing up time for high-value work. [24:15] Choosing the right AI tools based on your tech stack and team needs, including ChatGPT, Claude, and Gemini. [31:00] Evan's process for using AI in content creation while maintaining your personal voice, tone, and authenticity. [36:20] Insights into AI trends and the next frontier, including autonomous agents managing entire workflows. [41:40] Evan stresses that AI is not a replacement for strategy or leadership—it's a tool to amplify your team's capability. By starting with process understanding and problem-solving, SMEs can achieve meaningful time savings and higher efficiency without overcomplicating AI adoption. Whether you're a small business, B2B leader, or entrepreneur scaling with purpose, this episode provides actionable insights to implement AI safely, effectively, and profitably. About Evan Ryan Evan Ryan is the founder of Teammate AI, helping entrepreneurs and SME leaders scale their businesses using artificial intelligence. Over the past five years, he has helped hundreds of businesses save millions of hours by applying AI to tasks ranging from content creation and SEO to invoice reconciliation and workflow automation. Evan spends most of his time showing teams how to stop being human computers and start creating bigger, more dynamic value. Connect with Evan: LinkedIn: https://www.linkedin.com/in/evan-ryan-866479ba Website: https://teammateai.com/ Books: https://www.amazon.co.uk ScaleX & Simple Scaling: Book: Simple Scaling: 10 Proven Principles to 10x Your Business ScaleX Elevate (under £2M revenue): https://simplescaling.com/scalex-elevate ScaleX Accelerator (over £2M revenue): https://simplescaling.com/scalex-accelerator-programme Website: https://simplescaling.com Email: hello@simplescaling.com LinkedIn: https://www.linkedin.com/company/simple-scaling Instagram: https://www.instagram.com/simplescaling

Psychological safety is the cornerstone of effective, innovative teams. Amy Edmondson, Novartis Professor of Leadership and Management at Harvard Business School, explains why psychological safety is one of the strongest predictors of team performance and learning. In this episode, Amy shares practical strategies for leaders to create safe, high-performing environments where teams can speak up, share ideas, and take thoughtful risks. If your team avoids risk or only delivers "green updates," they may be performing but not innovating. Amy reveals how fostering psychological safety allows teams to take the interpersonal risks necessary to solve complex problems and drive results. Psychological Safety Takes Off the Brakes Amy explains that psychological safety is not about comfort or being "nice"—it's about enabling your team to lean in, take risks, and speak up. Think of it as taking the handbrake off: your team already has motivation and skills to perform, but psychological safety ensures they aren't holding themselves back. Context Matters: Defining Team Performance Team performance is not one-size-fits-all: R&D teams may take years to see the impact of their work. Customer service teams can measure performance weekly through client feedback. Internal teams serve other departments or "internal customers" and require context-specific metrics. Psychological safety allows teams to consistently push toward success metrics, whatever the context. Psychological Safety Is (and Isn't) It is: Permission to share work-relevant questions, concerns, dissenting views, and ideas without fear of personal repercussions. It is not: Lowering standards, allowing irrelevant off-topic comments, avoiding conflict, or guaranteeing all ideas will succeed. High performance standards alongside high psychological safety are both necessary for learning, innovation, and real candour. Dealing with Failure: The Red Is the Gem Amy emphasises that not all failures are equal: Preventable failures: Avoidable mistakes requiring vigilance, training, and speaking up. Smart/Thoughtful failures: The undesired results of calculated risk-taking, experimentation, and innovation. Leaders should create an environment where team members feel safe to share these "reds" and learn from them. Recognise intelligent failures as opportunities for growth, and encourage teams to run ideas by peers to minimise unnecessary risk. Your Action Plan Audit your team: Are people holding back? Are only the "green" updates being shared? Establish psychological safety: Encourage candid, work-relevant communication. Align on performance: Clearly define success metrics for your team context. Combine safety with high standards: Challenge ideas while protecting people. Model self-awareness: Communicate with purpose, clarity, and empathy to maintain constructive engagement. ABOUT AMY EDMONDSON: Amy C. Edmondson is the Novartis Professor of Leadership and Management at Harvard Business School. She studies how human interactions drive successful enterprises and has authored seven books and over 60 scholarly papers. Amy is a sought-after keynote speaker with a global following, helping leaders and organisations embrace learning, psychological safety, and innovation. CONNECT WITH AMY: LinkedIn: https://www.linkedin.com/in/amycedmondson/ Books: The Fearless Organization, Teaming, Right Kind of Wrong, and more SCALEX AND SIMPLE SCALING: Book: Simple Scaling: 10 Proven Principles to 10x Your Business ScaleX Elevate: https://simplescaling.com/scalex-elevate (for businesses under £2M revenue) ScaleX Accelerator: https://simplescaling.com/scalex-accelerator-programme(for businesses over £2M revenue) Website: https://simplescaling.com Email: hello@simplescaling.com LinkedIn: https://www.linkedin.com/company/simple-scaling Instagram: https://www.instagram.com/simplescaling ScaleX Insider is a 12-month journey for ambitious SME leaders combining strategy, mindset work, and peer...

Psychological safety is essential for learning, innovation, and high-performing teams. Amy Edmondson, Novartis Professor of Leadership and Management at Harvard Business School, explains why creating psychologically safe environments enables teams to embrace both success and failure. In this episode, Amy shares strategies for leaders to foster learning cultures where "red updates"—mistakes, problems, and risks—become opportunities for growth. If your team only reports green—good news, progress, and wins—you're likely missing critical insights. Amy highlights why leaders must actively encourage the "red" to unlock real learning, smarter experimentation, and sustainable growth. Psychological Safety = Performance Amy breaks down why psychological safety is one of the strongest predictors of team performance. Teams perform best when people feel safe to speak up, challenge assumptions, and share dissenting views. Without psychological safety, critical issues remain hidden until they escalate. Smart Failures as Feedback Not all failures are equal: Preventable failures: Mistakes that should be avoided through vigilance, training, and established processes. Intelligent failures: Unexpected results from thoughtful risks and experimentation in new territory. The most successful individuals and organisations don't avoid failure—they fail more often, but in smart, productive ways. Psychological safety allows teams to treat failures as feedback rather than fear. Creating a Culture That Learns Amy shares actionable strategies for leaders to build learning cultures: Make sharing "red" insights a positive experience. Encourage teams to run hypotheses by colleagues before acting. Celebrate learning from failure while distinguishing preventable mistakes from intelligent experiments. Your Action Plan Audit your team environment: Are you only hearing "green" updates? Encourage reporting of "red"—problems, mistakes, and risks. Respond positively to "red," making it safe to share. Differentiate between preventable and intelligent failures. Integrate thoughtful experimentation into daily work to drive innovation. ABOUT AMY EDMONDSON: Amy C. Edmondson is the Novartis Professor of Leadership and Management at Harvard Business School. She studies how human interactions drive successful enterprises and has authored seven books and over 60 scholarly papers. Amy is a sought-after keynote speaker with a global following, helping leaders and organisations embrace learning, psychological safety, and innovation. CONNECT WITH AMY: LinkedIn: https://www.linkedin.com/in/amycedmondson/ Books: The Fearless Organization, Teaming, Right Kind of Wrong, and more SCALEX AND SIMPLE SCALING: Book: Simple Scaling: 10 Proven Principles to 10x Your Business ScaleX Elevate: https://simplescaling.com/scalex-elevate (for businesses under £2M revenue) ScaleX Accelerator: https://simplescaling.com/scalex-accelerator-programme(for businesses over £2M revenue) Website: https://simplescaling.com Email: hello@simplescaling.com LinkedIn: https://www.linkedin.com/company/simple-scaling Instagram: https://www.instagram.com/simplescaling ScaleX Insider is a 12-month journey for ambitious SME leaders combining strategy, mindset work, and peer support to break through revenue plateaus. Podcast Host: Brendan McGurgan, Co-Founder Simple Scaling #psychological safety #team performance #leadership #podcast