The Food Blogger Pro Podcast

Expanding your reach, republishing content, and prioritizing your time with Chris and Scott Scheuer of The Cafe Sucre Farine. ----- Welcome to episode 551 of The Food Blogger Pro Podcast! This week on the podcast, we're sharing the replay of a Coaching Call that we released earlier this year with Chris and Scott Scheuer of The Cafe Sucre Farine. Coaching Call: Expanding Your Reach and Republishing Content with The Cafe Sucre Farine In this Coaching Call, Bjork is joined by Chris and Scott, the husband-and-wife team behind The Cafe Sucre Farine, their daughter Cait, and daughter-in-law Lindsay! On their site (which they started 14 years ago!), they share food that tastes amazing and actually works in real life through easy, elegant recipes that bring people together and help build meaningful connections around the table. Their goals for their blog include expanding their reach through social media and email marketing, introducing new team members to their audience, republishing and updating their arsenal of almost 2,000 (!!!) recipes, and figuring out how to prioritize their time. Here's a quick overview of the questions answered during the episode: Resources: The Cafe Sucre Farine Raptive Dave Ramsey Clariti KeySearch Ahrefs Google Analytics Episode 518 of The Food Blogger Pro podcast: How Molly Thompson Grew Her Email List from 15K to 100K Grocers List ChatGPT Geniuslink Quiet Light Curbly InfluenceKit Rhodium Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Welcome to episode 550 of The Food Blogger Pro Podcast! This week on the podcast, we are sharing a replay of our December Live Q&A from within the Food Blogger Pro membership — our annual Ask Bjork Anything session. ----- Every month within the Food Blogger Pro membership we host a Live Q&A for our members to attend. For most of these Q&As we welcome Food Blogger Pro Experts — people like Casey Markee, Andrew Wilder, and Allea Grummert — to answer questions based around their expertise. But every December we like to host an 'Ask Bjork Anything' to answer a wide range of questions from members! We wanted to share an edited version of the Q&A with our podcast listeners over our holiday break so that you could get a taste of what the Q&As are like in the membership and learn from all of the great questions our members asked! Happy Holidays! Here's a quick overview of the questions answered during the episode: Resources: ChatGPT Vs. Gemini Vs. Claude: What Are The Differences? Inside Crowded Kitchen's Strategy for Growing to 2.4 Million Followers on FacebookCrowded KitchenBudget BytesYummy Toddler FoodCondiment ClaireGrocers ListManychat Pinch of Yum's Trader Joe's Meal Plan ReelAkismetQuiet LightMemberfulCircleMembership.ioStan StoreThinkificJoin the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Raptive. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

The power of authenticity, website usability, and new monetization opportunities with Rachel Cunliffe. ----- Welcome to episode 549 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rachel Cunliffe of Cre8d Design. Finding Your Authentic Voice and Scaling Your Food Blog with Rachel Cunliffe This episode is packed with wisdom on thriving in the current food blogging landscape! Rachel Cunliffe, who tracks all the trends in her Best Served Hot newsletter, emphasizes that you absolutely have to stop chasing every trend out there and lean into your own style. Your authentic voice and that irreplaceable "human touch" are the only things guaranteed to truly connect with your audience, even as AI enters the mix. This is your number one priority for sustainable growth! Beyond the content, Rachel reminds us that the basics still matter: website usability and good design are often neglected, but they are crucial for keeping users happy (and staying monetized). With the food blogging market constantly evolving, success requires striking a balance between a strong, unique voice and paying attention to new monetization opportunities! Three episode takeaways: Stop chasing trends and be yourself:Design matters more than you thinkThe food blogging landscape is changing: Resources: Cre8d DesignBest Served Hot — Rachel's SubstackTechCrunchProBloggerRaptiveKitFlodeskMailerLiteMailchimpAdweekWimp DecafSubstackNew York Times CookingPageSpeed InsightsSunoRedditChatGPTJoin the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Navigating partnership trends, comparing the big three AI platforms, and Pinterest best practices. ----- Welcome to episode 548 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is sitting down with our very own Emily Walker to talk through the updates shared in our latest blogging newsletter. Food Blogging News Roundtable: Brand Partnership Trends, AI Platform Comparisons, and Pinterest Best Practices In this episode, Bjork and Emily break down exactly how to navigate the "Big Three" AI tools (ChatGPT, Gemini, and Claude) and explain why building deep brand authority is your best defense in the changing search landscape. If you want to future-proof your business, doubling down on your niche expertise is no longer optional — it's essential. They'll then shift gears to practical platform strategies, covering why Pinterest is suddenly obsessed with your site's user experience and the specific metrics that actually drive YouTube growth. Whether you are planning your holiday marketing or just trying to streamline your workflow, this episode is packed with tips to help you adapt without sacrificing quality. Three episode takeaways: - The "big three" AI assistants aren't all the same: Bjork and Emily break down the key differences between ChatGPT, Gemini, and Claude. It's not about picking just one; it's about knowing which tool has the right "personality" and strengths for the specific content task you're tackling today. - Brand authority is your new SEO superpower: With AI changing how people search, keyword optimization isn't enough anymore. You'll hear about why doubling down on your niche and proving you are the expert is the best defense (and offense) in the era of AI-generated answers. - YouTube and Pinterest are craving different things right now: Stop treating all visual platforms the same! Pinterest is prioritizing user experience and site functionality, while YouTube is all about watch time and that crucial first click. Plus, Bjork and Emily chat through why consistency is still king for growing an audience through video. Resources: Subscriber to the Food Blogger Pro newsletter!Shoot Emily an email if you have any ideas for articles you want covered in the newsletter! ChatGPT Vs. Gemini Vs. Claude: What Are The Differences? — Search Engine JournalChatGPTClaudeGemini Episode 541 of The Food Blogger Pro podcast: Maximize Efficiency with AI (Without Losing Your Voice) with Trey Griffin from Raptive Episode 446 of the Simple Pin Podcast: How to Get Discovered On Pinterest The Role Of Brand Authority And E-E-A-T In The AI Search Era — Search Engine Journal The Creator-First Holiday Marketing Guide for Brands — LaterTop 5 Tips for Food Bloggers on YouTube — Food Blogger ProEpisode 511 of The Food Blogger Pro podcast: The Cost of Content and Why Carla Lalli Music left YouTubeGoogle Keyword PlannerSemrushGenius LinkInstagramJoin the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Member Kitchens and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Turning 5 million social media followers into real revenue, syndicating content strategically across platforms, and prioritizing Facebook with Lexi Harrison from Crowded Kitchen. ------ Welcome to episode 547 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lexi Harrison from Crowded Kitchen. Inside Crowded Kitchen's Strategy for Growing to 2.4 Million Followers on Facebook Lexi Harrison and her mom first started sharing food content on Instagram back in 2015 — and what began as a fun creative outlet has now turned into a thriving, multi-platform business with over 5 million followers across Facebook, Instagram, and TikTok. In this episode, Lexi shares how they strategically grew their audience, refined their content approach, and learned to make social media work for their business. You'll hear how they navigated major shifts in priorities, why they overhauled their content strategy, and what happened when they decided to take Facebook seriously. If you've ever wondered how to build momentum on social media — or how to balance growth and monetization — you won't want to miss this one! Three episode takeaways: The benefits of prioritizing social media growthHow they use recipe series to drive engagement and new followersHow they syndicate and recycle content strategically across platforms Resources: Crowded KitchenThe Feed FeedFood Dolls Facebook Content Monetization BetaGrocers ListManyChat Crowded Kitchen CookbookInstagramFacebookJoin the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Raptive and Yoast. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Adapting to the evolving search landscape, building an ecosystem around your food blog, and practical strategies for staying visible in an answer-engine-first world with Casey Markee from MediaWyse. ----- Welcome to episode 546 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee from MediaWyse. Surviving (and Thriving) in an AI-First Search World In this episode, we're welcoming back Casey Markee from MediaWyse to talk about the evolving nature of search and traffic. Casey shares his latest insights on AI Overviews, their impact on food bloggers, how SERPs are changing, and why great content still wins. Bjork and Casey also chat about whether you should block AI bots, the growing importance of community, and practical strategies for staying visible in an answer-engine-first world. If you've been concerned about traffic drops, the future of food blogging, or how AI will reshape content discovery, this episode is a must-listen. Three episode takeaways: How AI Overviews are impacting traffic to food blogsWhy the need for trustworthy recipe creators has not diminishedHow to adapt to the evolving search landscape Resources: MediaWyse Advanced SEO Q&A with Casey Markee399: E-E-A-T, Static Homepages, AI, and More Food Blog SEO Advice with Casey MarkeeCloudflareRaptiveTopHatRankNerdPressRankIQLily RaySemrushAhrefsProfoundLeite's CulinariaBlogging, AI, and the SEO road ahead: Why clarity now decides who survivesFeast AI ButtonsHealthful BlondieCucina by ElenaFit As A Mama Bear Google Tests 'Preferred Sources' To Personalize Top Stories In SearchPlatter Talk — Air Fryer CodJoin the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Understanding your rights as a creator, your guide to DMCA, and how to use technology to hunt down copycats. ----- Welcome to episode 545 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss (one of our esteemed FBP experts!) of Liss Legal. The Creator's Guide to Digital Rights and Copyrighting with Danielle Liss If you feel like you're constantly fighting to protect your original work, you're not wrong; content theft is getting sneakier, especially when you throw AI into the mix. In this episode, Bjork and Danielle of Liss Legal simplify how you can protect yourself. The key takeaway here is knowing that the DMCA (Digital Millennium Copyright Act) is your best friend. You'll learn exactly how to use this powerful tool to shut down content thieves on major platforms, giving you back control over your hard work. You'll also hear Danielle share innovative strategies for monitoring your content without getting burnt out. We're talking quick wins like using Google Alerts and reverse image searches, and even how you can leverage AI to spot stolen work faster. The goal here is balance: protect your hustle efficiently so you can get back to doing what you do best — creating amazing new content! Three episode takeaways: - Your rights as a content creator: The content game is changing super fast thanks to AI and new privacy rules. This means bad actors are getting sneakier with stealing content. But here's the good news: you have implicit rights to the original content you make, and copyright law is your best friend. - The lowdown on DMCA: Don't let content thieves win! The Digital Millennium Copyright Act (DMCA) is the most important tool you have for fighting back. Major platforms like YouTube, Instagram, and even Google have clear processes for reporting stolen work. Learn how to use those forms — they are your weapon of choice! - Let technology do the heavy lifting: You can't spend all your time hunting down copycats; you have new content to create! Focus on being smart about monitoring. Simple tools like Google Alerts or reverse image searches are quick wins. Even better, AI isn't just a threat—it can actually help you find similar content and speed up your reporting process. Resources: Liss LegalChatGPTDMCA Takedown Notice — Georgetown LibraryRaptiveGoogle AlertsGrammarlyCopyscapeCopyleaksVisualpingShoot Danielle an email for a free consultation!Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Member Kitchens and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Creating with purpose in a changing digital world, behind-the-scenes of running Ambitious Kitchen for 14 years, and managing burnout with Monique Volz. ----- Welcome to episode 544 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Monique Volz from Ambitious Kitchen. Monique Volz On Reinventing Ambitious Kitchen Over 14 Years Monique launched Ambitious Kitchen in 2011 as a passion project and now it has grown into her full-time business (with several employees) and a New York Times bestselling cookbook (and another cookbook on the way). In this interview, Monique shares how she has adapted to all of the changes in the food creator landscape over the last 14 years, how her priorties and definition of success have changed, and the different "eras" of her business. Due in part to an incredible season of growth during the pandemic, by 2022, Monique was burned-out. The pressure of keeping up with constant content demands — especially in the age of TikTok and Reels — prompted her to take a step back and refocus. She shifted away from the pursuit of virality, re-centered her creative goals, and leaned into the process of writing her first cookbook. In recent years, Monique has downsized her team so that she can focus on creating content (as opposed to managing a team) and returned to what she loves most: creating from a place of joy. Three episode takeaways: Building a brand takes time and adaptabilityBurnout is real, even when you're doing what you loveReinvention is essential in a changing industry Resources: Ambitious KitchenBroma BakeryThe Iced Coffee HourJohnny Brunet on YouTubeSlackAsana The Ambitious Kitchen CookbookInstagramFacebookJoin the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Member Kitchens and Raptive. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

The future of search, using the exposure effect to build trust, and adapting your content strategy for 2026. ----- Welcome to episode 543 of The Food Blogger Pro Podcast! This week on the podcast, we're bringing our very own Emily Walker (Associate General Manager, Food Blogger Pro) back to chat with Bjork about the articles we shared in our latest blogging newsletter! Food Blogging News Roundtable: Black Friday Strategies, New Raptive Requirements, and a Guide to GEO for 2026 In this episode, Bjork Ostrom and Emily Walker discuss the latest articles from the Food Blogger Pro blogging newsletter. They talk about where digital marketing is headed and how to make sure your brand doesn't get left behind. Spoiler alert: If you're only focused on Google, you're missing out! Bjork and Emily break down the reality that users under 45 are looking for answers across an average of five different platforms (yes, we're talking TikTok, Reddit, and all the rest). We delve into the exposure effect, which is a fancy way of saying that the more consistently people see you in different places, the more they trust you. Tune in to learn why adapting your content (aka not just copying and pasting) to fit all of those channels is your biggest opportunity right now for brand discovery and building genuine credibility with your audience! Three episode takeaways: Search is multi-platform now:Use the "exposure effect" to build trust:Adapt your content strategy: Resources: Black Friday strategies that grow revenue, not your workload — KitMust-Have Q4 Email Strategies to Grow Your List + Boost Traffic — Happy SubscribersBe sure to check out Allea's podcast, Happy Subscribers, here! Opening the door to more creators who meet Raptive quality standards — RaptiveCreator Levels — RaptiveMediavineMediavine RequirementsGrocers ListManyChat How to plan for GEO in 2026 and evolve your search strategy — Search Engine LandSeven Sundays Google Tests "Analytics Advisor" Inside GA4, According To Reports — Search Engine JournalJoin the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Embracing slow and steady growth, scaling a food blog without losing joy or balance, and hiring team members with Isabel Orozco from Isabel Eats. ----- Welcome to episode 542 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Isabel Orozco from Isabel Eats. Scaling a Team and Reaching 2 Million Monthly Pageviews In this episode, we’re welcoming back Isabel Orozco from Isabel Eats, who first joined us on the podcast back in 2019 after she had narrowed her niche to Mexican recipes. Since then, she’s grown her blog from 650,000 to over 2 million monthly pageviews and grown her team to 3 full-time employees (including her husband!) and several contractors. Isabel shares how she’s built a sustainable business by focusing on slow, intentional growth, smart hiring, and maintaining joy in her work. Bjork and Isabel chat about how she avoids the comparison trap, what it’s like working with her husband, and how she uses tools like Airtable to stay organized while managing a growing team. Isabel also gives us a peek into her upcoming cookbook project (coming spring 2027!) and shares what it really takes to scale a business while still loving what you do. Three episode takeaways: How Isabel balances making, managing, and scalingSystems and support are game changersBalance fuels longevity Resources: Isabel Eats The Freedom of a Niche with Isabel Orozco-Moore The Future of Wanting (in an age of A.I.) Slow ProductivityToggl FocusThings AppHow to Get Things Done, Stay Focused and Be More Productive with Dr. Cal NewportAsanaAirtable Buy Back Your TimeSlackSemrushPinch of YumEmail Crush Diversifying Income Series: Monetizing Your Email List with Matt MolenEmail Marketing for Bloggers with Matt MolenWisprFlowGrammarlyRaptiveTastes Better from ScratchInstagramJoin the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Raptive. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

The future of AI, leveraging custom GPTs, and the importance of personal branding with Trey Griffin from Raptive. ----- Welcome to episode 541 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Trey Griffin from Raptive. Maximize Efficiency with AI (Without Losing Your Voice) with Trey Griffin from Raptive In this episode, Bjork and Trey Griffin get real about AI, which is here to be your new workhorse, not your competition. They dive into how tools like Custom GPTs can give you a massive efficiency boost, helping you move past the grunt work of brainstorming and drafting so you can focus on creative risks and developing better ideas. By letting AI handle the routine tasks, you’re freeing up your most valuable resource (your time!!!) to strategize and stay ahead of a rapidly changing content landscape. The biggest factor that will keep you relevant? Your human touch. Since AI can create a mountain of content, your unique personal branding and authentic storytelling is now more crucial than ever. They’ll talk about why the creators who build genuine connections and layer their own personality into their work are the ones who will stand out in a saturated market. This episode provides the blueprint for leveraging AI for speed while ensuring your core content remains something only you can create. Three episode takeaways: Think of AI as an assistant rather than a replacement:Your “human touch” is the secret sauce:Staying nimble in a changing landscape: Resources: RaptiveOpenAI DevDay 2025ChatGPTEpisode 424 of The Food Blogger Pro podcast: The Future of Content Creation (and Protection) in a World of AI with Paul Bannister from RaptiveSora — OpenAIElevenLabsAnthropicVO3 If Anyone Builds It, Everyone Dies Alpha EvolveAlphaFoldClaudeLinkedInJoin the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Building relationships with your audience, thriving as a content creator in a crowded market, and adapting to AI with Stephanie Woodin from Raptive. Welcome to episode 540 of The Food Blogger Pro Podcast! This is the first episode of Can’t Be Automated: A Raptive Series on Scaling, Standing Out, and Staying Human. To kick-off the series, Bjork interviews Stephanie Woodin from Raptive. Authenticity, AI, and Audience Connection This week, we’re joined by Stephanie Woodin to pull back the curtain on her brand-new podcast with Raptive, Ctrl+Alt+Ask, and dive into the fast-changing world of the creator economy. Stephanie has spent years working with top creators at Raptive, and now, as the host of Ctrl+Alt+Ask, she’s taking calls from creators to talk about everything from burnout and branding to revenue strategies, AI, SEO, and more. She’s the perfect person to chat with Bjork about the unique challenges creators face today. In this episode, Bjork and Stephanie unpack what it takes to thrive as a content creator in a crowded space, how AI is reshaping the industry, and practical ways to grow and connect with your audience. Three episode takeaways: Resources: RaptiveCtrl+Alt+AskSearch Quality Rater Guidelines: An Overview424: The Future of Content Creation (and Protection) in a World of AI with Paul Bannister from Raptive410: AI, Third-Party Cookies, and Changes in Video Advertising Standards with Paul Bannister from Raptive352: How to Optimize Your Ad Revenue with Paul Bannister and Courtney Kahn from AdThriveInspired TasteEmail Stephanie at Ctrl+Alt+AskJoin the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Raptive. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Niching down, the power of a simple sales funnel, and preventing burnout with Johnny Brunet. ----- Welcome to episode 539 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Johnny Brunet. The Journey to $100k as a Content Creator with Johnny Brunet Johnny Brunet’s story is proof that a pandemic pivot can lead to major success! He went from stand-up comedy to mastering the Blackstone griddle, finding his sweet spot by creating content specifically for beginner cooks. He shares the secret sauce of his content empire: how he strategically focused on one niche tool to stand out and why targeting the starting-out crowd was the perfect gap in the market for massive growth. Beyond the cooking, Johnny gets real about the business, breaking down his successful revenue mix of YouTube AdSense, eBooks, and affiliate marketing. You’ll get his best advice on keeping your sales funnel incredibly simple and the importance of smart content marketing to drive product sales. This episode will give you the blueprint for turning a niche idea into a full-time income without spreading yourself thin. Three episode takeaways: The power of niching down:The simple sales funnel is your friend:Don’t spread yourself too thin: Resources: Johnny’s food blog: Johnny BrunetBe sure to check out Johnny’s e-book, Griddle 101!Visit the members-only Food Blogger Pro forum here!CanvaStanGumroadKitThriveCartFourthWallMKBHD — FourthWallYouTubeFacebookJoin the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Leveraging Facebook for monetization and audience growth, leaning into short-form video, and creating relatable content with Jessica Robinson from A Farm Girl's Kitchen. ----- Welcome to episode 538 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jessica Robinson from A Farmgirl’s Kitchen. How Jessica Robinson Built a Profitable Food Brand Without SEO From publishing her first two cookbooks to launching her site, Jessica walks us through the early days of her journey as a food creator and the strategies she used to help her gain momentum — fast! She talks about why she chose to focus on Pinterest and Facebook instead of traditional SEO and how those choices paid off, allowing her to monetize her business within just a few months. Jessica shares her tips for growing her audience on social media, monetizing through the Facebook Content Monetization program and Amazon affiliate links, and how her short-form videos not only drive traffic but also boost her SEO. With over 430k followers on Facebook and a rapidly expanding presence across platforms, Jessica emphasizes the importance of diversifying income streams and traffic sources and connecting with her audience through relatable, authentic content and storytelling. Three episode takeaways: excluding Resources: A Farmgirl’s Kitchen New England Farmgirl A Farmgirl’s TableEverything Food ConferenceDelicious TableIntercomSocial FabricCinnamon Rolls RecipePicMonkeyCanvaSplice App Maximizing Affiliate Revenue with Deep LinkingURLgeniusGrocers ListGeniuslinkManychatInstagramFacebookJoin the Food Blogger Pro Podcast Facebook GroupEmail BjorkEmail JessicaJoin Food Blogger Pro during our Q4 Sale! Thank you to our sponsors! This episode is sponsored by Raptive and Yoast. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

How to identify AI-generated food content, optimize email opt-ins, and build a personal brand with Emily Walker and Bjork Ostrom. ----- Welcome to episode 537 of The Food Blogger Pro Podcast! This week on the podcast, we’re bringing our very own Emily Walker (Associate General Manager, Food Blogger Pro) back to chat with Bjork about the articles we shared in our latest blogging newsletter! Food Blogging News Roundtable: AI-Generated Food Content, Optimizing Opt-ins, and Building A Personal Brand In our latest episode, we sat down with Bjork Ostrom and Emily Walker to talk about the future of food blogging. The main takeaway? Don’t let AI steal your thunder! We dive into why your personal stories and unique perspective are more crucial than ever to standing out. We also cover why building an email list is your most valuable asset (stop us if you’ve heard this before!) — it’s the one place you can directly connect with your audience. So if you’re looking to create content that feels genuine and builds a real community, this episode is a must-listen. Bjork and Emily share tips for creating high-quality content that not only ranks with search engines but also earns the trust of your readers. Three episode takeaways: Think of AI as a tool, not a replacement: In a world where AI can write a recipe in seconds, the episode stresses that your unique voice and personal stories are what truly set you apart. Don’t just create content; share your perspective and connect with your audience on a personal level! Email is your secret weapon: Social media algorithms can change at any time, but your email list is something you own. The conversation highlights why building a strong email list is a crucial and reliable way to communicate directly with your community and build long-term trust. SEO and authenticity can go hand in hand: From your photos to your SEO strategy, the show explains that authenticity is key. Instead of just chasing trends, focus on creating high-quality content that solves real problems for your readers. This approach builds trust with your audience and helps you stand out with search engines. Resources: Visit the Food Blogger Pro site to subscribe to our email list!The Truth Behind AI-Generated Food Content — From a Chef’s Kitchen9 opt-in form best practices + examples from top creators — Kit Episode 518 of The Food Blogger Pro podcast: How Molly Thompson Grew Her Email List from 15K to 100KSEO in the age of AI: Becoming the trusted answer — Search Engine LandThe two parts of E-E-A-T Google hasn’t told you about — Search Engine Land Why Keywords Alone Won’t Build a High-Performing Blog — Clariti Google: We’re Testing Changes To AI Mode To Encourage Clicks — Search Engine RoundtableEasy French Toast Recipe — Tastes Better from Scratch How to Build a Personal Brand as a Food Blogger — Food Blogger ProSingle Serve Cottage Cheese Pancake — Pinch of YumHave you come across any interesting articles you’d like to share with the FBP team? Shoot Emily an email!InstagramJoin the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Navigating burnout, creating unique content, and running a blog with 30 million monthly pageviews with Jeanine Donofrio from Love & Lemons. ----- Welcome to episode 536 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jeanine Donofrio from Love & Lemons. The Journey to Reaching 30 Million Views a Month In this episode, Bjork chats with Jeanine Donofrio, the creator of the massively popular vegetarian food blog Love & Lemons, which now receives over 30 million monthly pageviews (!!!). Jeanine shares the story behind her blog’s evolution — from a personal creative outlet that she started in 2011 to a thriving business with multiple employees. Bjork and Jeanine also talk about how Jeanine balances creativity with content strategy, manages the pressure of staying consistent, and how she navigates seasons of burnout. Three episode takeaways: How and why Jeanine started focusing on SEOHow to anticipate and navigate burnoutHow Jeanine has grown her team and batches content Resources: Love & LemonsLove & Lemons CookbooksSmitten Kitchen101 CookbooksA Couple CooksSemrushLemon Water on SubstackRegister for our webinar with Grocers ListInstagramFacebookJoin the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Member Kitchens and Raptive. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Optimizing your website for Q4 success, making your personal brand stand out, and adapting to the changing landscape of content creation with Madison Wetherill from Grace and Vine Studios. ----- Welcome to episode 535 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Madison Wetherill from Grace and Vine Studios and Joyfully Mad. Branding, Blogging, and Q4: How to Stand Out Online In this conversation, Madison discusses the importance of personal branding and website optimization for food bloggers, especially as they prepare for the critical Q4 season. She emphasizes the need for food creators to carefully define their niche and audience, effectively communicate their brand message, and integrate your brand into your site. Madison also shares strategies for standing out in a saturated market and the significance of calls to action on websites. The discussion highlights the evolving landscape of content creation and the need for bloggers to adapt to stay relevant and connect with their audience. Three episode takeaways: sold.you Resources: Grace + Vine StudiosJoyfully MadHow to Optimize Your Website Design as a Food Blogger with Madison WetherillThe Vine PodcastMKBHDPinch of Yum Ask From Food Blogger to CEO: How to Scale Your Blog Without Losing Yourself with Bjork OstromInstagramJoin the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Member Kitchens and Raptive. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Leveraging social media to grow your audience and building a community through your website with Danny Dobrzenski from Cooking in the Yard. ----- Welcome to episode 534 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danny Dobrzenski from Cooking in the Yard. From Pandemic Hobby to Full-Time Hustle with Danny Dobrzenski In this week’s episode, Bjork interviews Danny Dobrzenski, a food creator who turned a pandemic hobby into a full-time content career. After getting laid off in April 2020, Danny took a leap of faith and leaned into sharing his cooking journey online. With some serious hustle and smart use of platforms like Instagram and Facebook (particularly Facebook!), he built an engaged audience and started landing brand deals that helped turn his passion into a paycheck. Danny also reveals what it really takes to grow as a creator, from staying consistent with content to learning how to navigate ever-changing social media algorithms. He discusses how delegating and “buying back time” helped him scale and why building a strong creator community is at the heart of everything he does. Now, he’s launching a new project to help other creators do the same: monetize their content and grow with intention! Three episode takeaways: From hobby to full-time hustle:The power of having “home base”:Helping others win: Resources: Cooking in the YardBuy Back Your Time by Dan MartellY CombinatorMeta Business SuiteRaptiveGrocers ListPinterestYouTube The Psychology of Money by Morgan HouselCheck out Danny’s latest venture — Trust Me, Try ItEpisode 89 of The Food Blogger Pro podcast: 9 million visitors & 450 contributors: the Story of Her View From Home with Leslie MeansFacebookInstagramLive Q&A with Ben JabbawyJoin the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Reconnecting with creativity, redefining success as a creator, and creating without burnout or comparison with Sabrina Loyer. ----- Welcome to episode 533 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sabrina Loyer. Building a Creative Life Beyond the Metrics In this episode, we’re chatting with Sabrina Loyer about what it really means to be successful as a content creator. Sabrina built a thriving business around helping others go viral, but she also experienced the anxiety, burnout, and pressure that can come with chasing metrics. She shares her journey of moving beyond the comparison trap, creating without boundaries, and learning to view social media as a tool rather than the end goal. Sabrina and Bjork also discuss the two powerful tools that have transformed her creative process (and life!) and Sabrina’s practical advice for simplifying content creation and using tools like ChatGPT effectively — all while staying grounded and joyful in your work. Whether you’re a seasoned creator or just starting out, this episode will help you reconnect with your creativity, quiet your inner critic, and redefine success on your own terms. Three episode takeaways: How to redefine successTwo exercises that will transform your creativityHow to avoid burnout Resources: InstagramTikTokHairCut Harry “The Story of the Chinese Farmer” by Alan Watts The Artist’s WayclearspaceJoin the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Raptive and Yoast. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

The impact of the latest Google Core Updates, how AI can assist with content creation, and expanding your content's reach with Bjork Ostrom. ----- Welcome to episode 532 of The Food Blogger Pro Podcast! This week on the podcast, we’re doing something a little different and bringing on our very own Emily Walker (Associate General Manager, Food Blogger Pro) to chat with Bjork about the articles we shared in our latest blogging newsletter! Food Blogging News Roundtable: Core Updates, GEO, and Content Syndication Curious about the latest happenings in the food blogging sphere? In this episode, Bjork and Emily are chatting through the articles we shared in the Food Blogger Pro newsletter that went out last week and diving into what they mean for food creators. From Google’s recent Core Update (which actually brought some good news for bloggers!) to the continued importance of E-E-A-T, they’re breaking down how to keep your content high-quality and search-friendly. They’ll also discuss how AI is showing up in the world of content creation and how creators are using it while still keeping things real and personal (aka human!). Plus, you’ll hear some ideas for getting your content in front of more eyes by expanding beyond SEO to platforms like LinkedIn and Threads. If you want to stay current, get inspired, and pick up some practical tips, this is a great episode to tune into! Three episode takeaways: The scoop on Google’s latest Core Update:AI is becoming an integral part of content creationExpanding your content’s reach takes more than just SEO Resources: Visit the Food Blogger Pro site to subscribe to our email list!Pinch of YumSearch Engine JournalAhrefsTastemaker ConferenceTopHatRank Analyzing pages that improved following the June 2025 core update — Maria HaynesWill GEO replace SEO – or become part of it? — Search Engine LandChatGPTProRataGistSubstackThe Substack AI ReportClaudeGranolasuperwhisper Episode 518 of The Food Blogger Pro podcast: How Molly Thompson Grew Her Email List from 15K to 100KNew Platforms, Real Results: How Creators (and Brands) are Winning on Threads and LinkedIn in 2025 — LaterWhatsAppFollow Pinch of Yum on ThreadsInstagramJoin the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.