Enjoy Self-publishing
Patty Jansen
I've self-published for over ten years. I've seen the industry start, take off and mature. I've seen tactics, companies and people come and go.
However, over that time, a few important principles have always held true, but in the morass of advice of varying quality it can be hard to separate the wheat from the chaff.
In 2017, I wrote the Unboxed books, a series of four books about how to publish sustainably, and by that I mean in a manner so that you can keep doing it long-term, and how to use your mailing list to set up a self-perpetuating sales vehicle.
While the strategies haven't changed, many of the peripheral situations have. In short: we have far more and better tools, but far more competition, not only from other authors on the sales front, but also from services that entice us to spend ever more money before we publish.
This book is my ultimate guide to what you need, what you can try, and what is likely to be a waste of your money and time.
Over more than 500 pages I talk about the unvarnished experience of self-publishing and selling books while keeping control of my catalogue and not funding anyone's private jet in advertising costs.
I wrote this book to pay it forward to the community. I don't sell courses. I don't do affiliate marketing. I have no vested interest in anyone's self-publishing journey. Except for this: I want you to enjoy it.
Duration - 14h 23m.
Author - Patty Jansen.
Narrator - Patty Jansen.
Published Date - Friday, 24 January 2025.
Copyright - © 2025 Patty Jansen ©.
Location:
United States
Description:
I've self-published for over ten years. I've seen the industry start, take off and mature. I've seen tactics, companies and people come and go. However, over that time, a few important principles have always held true, but in the morass of advice of varying quality it can be hard to separate the wheat from the chaff. In 2017, I wrote the Unboxed books, a series of four books about how to publish sustainably, and by that I mean in a manner so that you can keep doing it long-term, and how to use your mailing list to set up a self-perpetuating sales vehicle. While the strategies haven't changed, many of the peripheral situations have. In short: we have far more and better tools, but far more competition, not only from other authors on the sales front, but also from services that entice us to spend ever more money before we publish. This book is my ultimate guide to what you need, what you can try, and what is likely to be a waste of your money and time. Over more than 500 pages I talk about the unvarnished experience of self-publishing and selling books while keeping control of my catalogue and not funding anyone's private jet in advertising costs. I wrote this book to pay it forward to the community. I don't sell courses. I don't do affiliate marketing. I have no vested interest in anyone's self-publishing journey. Except for this: I want you to enjoy it. Duration - 14h 23m. Author - Patty Jansen. Narrator - Patty Jansen. Published Date - Friday, 24 January 2025. Copyright - © 2025 Patty Jansen ©.
Language:
English
Opening Credits
Duration:00:00:12
Selfpublishing has changed
Duration:00:05:28
Chapter 1 this is a book about making money from your writing
Duration:00:05:00
Chapter 2 selfpublishing unboxed
Duration:00:06:55
Chapter 3 put on your snark and distrust
Duration:00:12:44
Chapter 4 why you don't want to read this book
Duration:00:02:59
Chapter 5 the plan on steroids
Duration:00:06:22
Chapter 6 this the part you really don't want to read
Duration:00:01:16
Chapter 7 it starts and ends with the book
Duration:00:16:09
Chapter 8 don't hate the pigeonholes
Duration:00:06:04
Chapter 9 everyone judges a book by the cover
Duration:00:09:35
Chapter 10 the most important 100 words you'll ever write
Duration:00:04:53
Chapter 11 the ugly stepchild
Duration:00:08:51
Chapter 12 don't forget the back matter
Duration:00:03:53
Chapter 13 you are now ready to sell your book
Duration:00:00:31
Chapter 14 the seriously boring stuff that's really important
Duration:00:03:55
Chapter 15 where to sell
Duration:00:20:10
Chapter 16 presentation
Duration:00:04:32
Chapter 17 exclusive or wide
Duration:00:08:41
Chapter 18 first free or 99c
Duration:00:08:30
Chapter 19 what about print?
Duration:00:14:41
Chapter 20 does my book need an isbn?
Duration:00:07:18
Chapter 21 other formats
Duration:00:09:12
Chapter 22 aaaargh here come the pirates
Duration:00:03:01
Chapter 23 do these things
Duration:00:05:49
Chapter 24 four steps to stardom
Duration:00:03:32
Chapter 25 the biggest myth in the history of publishing
Duration:00:05:43
Chapter 26 your life's work is in your hands
Duration:00:03:16
Chapter 27 platform and social media
Duration:00:05:00
Chapter 28 a word about goodreads
Duration:00:02:04
Chapter 29 you must advertise
Duration:00:08:06
Chapter 30 work is a four letter word
Duration:00:03:22
Chapter 31 mailing lists
Duration:00:02:01
Chapter 32 how to set it up
Duration:00:02:19
Chapter 33 where to host your list
Duration:00:08:04
Chapter 34 signup forms
Duration:00:03:45
Chapter 35 about websites
Duration:00:04:49
Chapter 36 automation
Duration:00:03:07
Chapter 37 about mandates
Duration:00:01:47
Chapter 38 you are not your own target audience
Duration:00:02:51
Chapter 39 help i'm f(l)ailing
Duration:00:06:42
Chapter 40 you are the secret sauce
Duration:00:04:40
Chapter 41 should i sell audiobooks
Duration:00:12:16
Chapter 42 finding a narrator
Duration:00:10:06
Chapter 43 ai narration
Duration:00:12:13
Chapter 44 narrating your own audiobook
Duration:00:14:12
Chapter 45 how to bootstrap publishing
Duration:00:04:20
Chapter 46 editing
Duration:00:07:15
Chapter 47 cover design
Duration:00:04:47
Chapter 48 marketing
Duration:00:06:55
Chapter 49 this is a book about email marketing for authors
Duration:00:05:24
Chapter 50 why you might not like to read this book
Duration:00:02:20
Chapter 51 leave your preconceptions at the door
Duration:00:04:44
Chapter 52 repeating the three year plan
Duration:00:05:32
Chapter 53 the trifecta of mailing list rules
Duration:00:02:43
Chapter 54 what type of list do you have
Duration:00:02:52
Chapter 55 the back end list
Duration:00:04:06
Chapter 56 the front end list
Duration:00:02:36
Chapter 57 let's kill some dangerous preconceptions
Duration:00:03:11
Chapter 58 the honeymoon period
Duration:00:02:08
Chapter 59 the main tools for getting signups
Duration:00:03:54
Chapter 60 front end signups and their risk
Duration:00:06:21
Chapter 61 subscriber adding shortcuts
Duration:00:02:41
Chapter 62 free methods to add subscribers
Duration:00:05:19
Chapter 63 paid ads
Duration:00:05:43
Chapter 64 competitions and giveaways
Duration:00:04:13
Chapter 65 cross promotion tools
Duration:00:04:07
Chapter 66 community
Duration:00:02:39
Chapter 67 importing addresses
Duration:00:07:14
Chapter 68 what next
Duration:00:04:48
Chapter 69 the ultimate function of your list
Duration:00:04:07
Chapter 70 which program for which list
Duration:00:03:56
Chapter 71 your email strategy
Duration:00:03:09
Chapter 72 stuff to send to your list
Duration:00:09:50
Chapter 73 email design
Duration:00:03:04
Chapter 74 introduction to automation
Duration:00:04:16
Chapter 75 your welcome sequence
Duration:00:05:55
Chapter 76 advanced automations
Duration:00:03:55
Chapter 77 other things
Duration:00:03:57
Chapter 78 be creative, be you
Duration:00:02:27
Chapter 79 list and audience segmentation
Duration:00:03:51
Chapter 80 about open rates and click rates
Duration:00:05:39
Chapter 81 cleaning your list
Duration:00:07:42
Chapter 82 the list as a moving target
Duration:00:02:19
Chapter 83 rules about mailing lists
Duration:00:02:06
Chapter 84 of mailing lists and money
Duration:00:02:59
Chapter 85 spam is meat that comes in a can
Duration:00:03:35
Chapter 86 too much email
Duration:00:02:46
Chapter 87 but i don't want to annoy people
Duration:00:02:07
Chapter 88 help i'm f(l)ailing
Duration:00:02:30
Chapter 89 patience really is a virtue
Duration:00:05:39
Chapter 90 can i pay someone to do my marketing for me
Duration:00:14:37
Chapter 91 why do people sell sets of books for 99c
Duration:00:07:58
Chapter 92 why selfpublishing is not marketing
Duration:00:13:14
Chapter 93 book length and maximising earnings
Duration:00:13:27
Chapter 94 what to expect from a promotion
Duration:00:11:36
Chapter 95 terror and trepidation
Duration:00:01:19
Chapter 96 who is this section for
Duration:00:02:22
Chapter 97 step into the world
Duration:00:03:18
Chapter 98 the first step
Duration:00:03:05
Chapter 99 aggregator or direct
Duration:00:04:46
Chapter 100 kobo
Duration:00:06:03
Chapter 101 b&n
Duration:00:03:22
Chapter 102 apple
Duration:00:04:56
Chapter 103 google play
Duration:00:03:47
Chapter 104 aggregators, direct sales and delivery sites
Duration:00:06:45
Chapter 105 what is next
Duration:00:07:09
Chapter 106 driving sales
Duration:00:01:16
Chapter 107 the best hack for website content
Duration:00:04:13
Chapter 108 the power of high
Duration:00:02:42
Chapter 109 the pricematching monster
Duration:00:02:13
Chapter 110 the retailer as content delivery site
Duration:00:04:04
Chapter 111 the right mindset wins
Duration:00:03:32
Chapter 112 comparisonitis
Duration:00:08:53
Chapter 113 the survival mindset
Duration:00:12:51
Chapter 114 does a one star review sink your book
Duration:00:09:03
Chapter 115 how many books does it take
Duration:00:17:35
Chapter 116 this is a section from my heart
Duration:00:06:14
Chapter 117 in which i rain on your parade
Duration:00:02:07
Chapter 118 tom unicorns farting rainbows
Duration:00:03:04
Chapter 119 emily let me off the hamster wheel
Duration:00:02:52
Chapter 120 jack feeding the best
Duration:00:02:42
Chapter 121 lucy ready to quit
Duration:00:02:25
Chapter 122 what is success anyway?
Duration:00:07:55
Chapter 123 keep learning
Duration:00:08:07
Chapter 124 everything goes wrong
Duration:00:06:55
Chapter 125 never mind the joneses
Duration:00:05:10
Chapter 126 marketing that's right for you
Duration:00:10:59
Chapter 127 social media do you have to?
Duration:00:12:31
Chapter 128 you must write more books
Duration:00:03:29
Chapter 129 completing things
Duration:00:10:54
Chapter 130 time management
Duration:00:08:33
Chapter 131 focus on story
Duration:00:06:59
Chapter 132 but it will kill your career!
Duration:00:04:58
Chapter 133 you have to be professional
Duration:00:05:20
Chapter 134 find new audiences
Duration:00:04:56
Chapter 135 some possibilities
Duration:00:06:45
Chapter 136 broaden your horizon
Duration:00:05:05
Chapter 137 sacrifices and family
Duration:00:07:14
Chapter 138 get your sh*t together
Duration:00:04:29
Chapter 139 using a developmental editor
Duration:00:08:34
Chapter 140 where to begin
Duration:00:05:51
Chapter 141 the side hustle
Duration:00:05:41
Chapter 142 what if i'm not good enough
Duration:00:06:36
Chapter 143 refresh your work
Duration:00:03:42
Chapter 144 the ups and downs
Duration:00:06:03
Chapter 145 change direction
Duration:00:06:45
Chapter 146 make a plan
Duration:00:10:49
Chapter 147 where are they now
Duration:00:07:14
Ending Credits
Duration:00:00:13