Your Author Business Plan
Joanna Penn
You are an author. You turn ideas into reality in the shape of a book.
You turn the thoughts in your head into valuable intellectual property assets. You understand how powerful the written word can be. Now it's time to use your words to create a business plan to take your writing career to the next level — whatever that means for your situation.
I'm Joanna Penn and I've been a full-time author-entrepreneur for almost a decade. In this book, I’ll guide you through the process of creating a business plan that will help you achieve your creative and financial goals. It’s relevant for fiction and non-fiction authors, as well as those who want to include other products, services, and income streams. It’s also applicable whether you’re just starting out or if you already have a mature author business. A plan helps at any stage of the journey.
business summary and author brandwriting, publishing and licensing, products and servicesmarketing strategy financial sideThe final chapter will give you a framework for simplifying your plan and turning it into achievable steps across a chosen timeline.
It's time to take your author career to the next level. Let's get started on your business plan.
Duration - 2h 12m.
Author - Joanna Penn.
Narrator - Joanna Penn.
Published Date - Sunday, 22 January 2023.
Copyright - © 2020 Joanna Penn ©.
Location:
United States
Description:
You are an author. You turn ideas into reality in the shape of a book. You turn the thoughts in your head into valuable intellectual property assets. You understand how powerful the written word can be. Now it's time to use your words to create a business plan to take your writing career to the next level — whatever that means for your situation. I'm Joanna Penn and I've been a full-time author-entrepreneur for almost a decade. In this book, I’ll guide you through the process of creating a business plan that will help you achieve your creative and financial goals. It’s relevant for fiction and non-fiction authors, as well as those who want to include other products, services, and income streams. It’s also applicable whether you’re just starting out or if you already have a mature author business. A plan helps at any stage of the journey. business summary and author brandwriting, publishing and licensing, products and servicesmarketing strategy financial sideThe final chapter will give you a framework for simplifying your plan and turning it into achievable steps across a chosen timeline. It's time to take your author career to the next level. Let's get started on your business plan. Duration - 2h 12m. Author - Joanna Penn. Narrator - Joanna Penn. Published Date - Sunday, 22 January 2023. Copyright - © 2020 Joanna Penn ©.
Language:
English
Opening Credits
Duration:00:00:23
Introduction
Duration:00:04:46
What is a business plan?
Duration:00:06:15
Part 1 Business Summary and Brand 1.1 Company structure
Duration:00:03:40
1.2 Business summary and big-picture goals
Duration:00:08:08
1.3 Author brand
Duration:00:03:41
1.4 Comparison authors and reader avatar
Duration:00:05:54
Part 2 Production 2.1 Products and/or services
Duration:00:08:19
2.2 Writing process and production schedule
Duration:00:05:46
2.3 Publishing and licensing strategy
Duration:00:04:43
2.4 Pricing strategy
Duration:00:03:02
Part 3 Marketing 3.1 Strategy. Author ecosystem
Duration:00:06:15
3.2 Author website
Duration:00:06:16
3.3 Email list and ARC team
Duration:00:07:11
3.4 Content marketing
Duration:00:05:28
3.5 Paid advertising
Duration:00:06:09
3.6 Social media
Duration:00:03:16
3.7 Author network
Duration:00:02:19
Part 4 Financials 4.1 Money mindset
Duration:00:03:04
4.2 Revenue model and income
Duration:00:05:11
4.3 Initial investment and on-going costs
Duration:00:06:26
4.4 Paying yourself first and long-term investing
Duration:00:05:23
Your Next Steps
Duration:00:06:01
Example Business Plans
Duration:00:14:03
Conclusion
Duration:00:00:32
Closing Credits
Duration:00:00:33