Marketing for Dentists
Ehsan Zarei
This audiobook is narrated by a digital voice.
You’re a great dentist. So why aren’t more of the right patients finding you?
If you’re tired of slow growth, no-shows, price shoppers, or feeling invisible in your local market, this book is for you.
Written specifically for dental professionals, Marketing for Dentists gives you a practical, step-by-step system to attract high-value patients, build a premium brand, and grow your practice — without selling your soul or becoming a full-time marketer.
In this book, you’ll learn how to:
Whether you’re starting out or scaling up, this book will help you move from overwhelmed to in-demand — with strategies you can implement right away.
You don’t need to do it all. You just need a better system.
Let this book be your roadmap.
Duration - 1h 59m.
Author - Ehsan Zarei.
Narrator - Digital Voice Martin G.
Published Date - Sunday, 26 January 2025.
Location:
United States
Description:
This audiobook is narrated by a digital voice. You’re a great dentist. So why aren’t more of the right patients finding you? If you’re tired of slow growth, no-shows, price shoppers, or feeling invisible in your local market, this book is for you. Written specifically for dental professionals, Marketing for Dentists gives you a practical, step-by-step system to attract high-value patients, build a premium brand, and grow your practice — without selling your soul or becoming a full-time marketer. In this book, you’ll learn how to: Whether you’re starting out or scaling up, this book will help you move from overwhelmed to in-demand — with strategies you can implement right away. You don’t need to do it all. You just need a better system. Let this book be your roadmap. Duration - 1h 59m. Author - Ehsan Zarei. Narrator - Digital Voice Martin G. Published Date - Sunday, 26 January 2025.
Language:
English
Marketing for Dentists
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How to Attract High-Value Patients, Build a Premium Brand, and Grow Your Dental Practice
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Introduction
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Why Great Dentists Struggle to Get Noticed — and How to Change That
Duration:00:01:07
This is Marketing for Dentists — Done Right
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What This Book Will Help You Do
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What’s Inside
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And If You Want to Move Faster…
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Let’s Get Started
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Chapter 1: From Hidden Gem to Local Authority
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Why being “good at what you do” isn’t enough — and how to step into the spotlight without feeling like a salesperson.
Duration:00:00:08
The Invisible Dentist Problem
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The Shift: Stop Waiting to Be Discovered
Duration:00:00:57
What Is a “Local Authority”?
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The 3-Part Visibility Framework: How to Become Seen, Known, and Respected
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1. Choose a Signature Focus
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2. Clarify Your Promise
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3. Be Present Where Patients Look First
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Quick Wins to Boost Authority This Week
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Quote-Worthy Takeaway
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Action Step
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Next Up: Chapter 2 — What’s Your Practice Really Selling?
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Chapter 2: What’s Your Practice Really Selling?
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Discover the emotional value behind your services — and how to position yourself beyond cleanings and crowns.
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Why “Great Dental Work” Isn’t Enough Anymore
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The Shift: Sell the Emotion, Deliver the Service
Duration:00:00:31
3 Layers of Value: How to Reframe What You Offer
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1. Functional Value – What it is
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2. Practical Value – What it does
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3. Emotional Value – What it means to them
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Let’s See This In Action: Weak vs. Strong Messaging
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How to Find Your Emotional Value: 3 Fast Tools
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Tool #1: The “So What?” Test
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Tool #2: Listen to Real Patient Wins
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Tool #3: Think of the Transformation, Not the Tool
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How to Apply This Across Your Marketing
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Next Up: Chapter 3 — Designing a Brand That Feels Like You
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Chapter 3: Designing a Brand That Feels Like You
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No fake gimmicks — just authentic branding that communicates trust, warmth, and professionalism instantly.
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The Branding Myth That’s Holding You Back
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Why Branding Matters More Than Ever
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The Shift: Your Brand Is a Mirror — Not a Costume
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The 3 Elements of a High-Trust Dental Brand
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1. Your Visual Identity (What They See)
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2. Your Voice & Tone (What They Read and Hear)
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3. Your Positioning (What You Stand For)
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Brand Personality Starter Kit: A Quick Branding Exercise
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Real-World Example: Dr. Casey’s Brand Turnaround
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Action Step: Create Your Brand Clarity Sheet
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Next Up: Chapter 4 — How to Become Findable (Even If You Hate Marketing)
Duration:00:00:21
Chapter 4: How to Become Findable (Even If You Hate Marketing)
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Smart visibility strategies that work while you work — without dancing on TikTok or chasing trends.
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Why Your Best Potential Patients Don’t Know You Exist
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The Shift: Visibility Isn’t Loud — It’s Strategic
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The Findability Triangle: Be Where It Matters Most
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1. Google Business Profile: Your Digital Front Door
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2. Your Website: Make It Clear, Fast, and Conversion-Ready
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3. One Primary Social Platform: Choose & Commit
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Real-World Example: Dr. Brian Went from “Unfindable” to Fully Booked
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Quick Visibility Wins: Do These This Week
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Next Up: Chapter 5 — Messaging That Converts: Speak to What They Care About
Duration:00:00:18
Chapter 5: Messaging That Converts — Speak to What They Care About
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How to write and speak in a way that makes potential patients say, “This is the dentist I’ve been looking for.”
Duration:00:00:07
The Mistake That’s Costing You New Patients
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The Shift: Stop Explaining. Start Connecting.
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The Patient-Centered Messaging Formula
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✅ Step 1: Lead With the Patient’s Problem — Not Your Services
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✅ Step 2: Highlight Benefits, Not Just Features
Duration:00:00:37
✅ Step 3: Use “You” More Than “We”
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✅ Step 4: Include Proof, Not Just Promises
Duration:00:00:32
Real-World Example: Before & After Messaging
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Simple Messaging Template for Any Service
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Messaging Isn’t Just for Your Website
Duration:00:00:29
Next Up: Chapter 6 — Your Website is Leaking Money — Here’s How to Fix It
Duration:00:00:25
Chapter 6: Your Website Is Leaking Money — Here’s How to Fix It
Duration:00:00:05
Turn your site into your #1 conversion tool — even while you sleep.
Duration:00:00:06
The Silent Killer of Patient Growth
Duration:00:00:58
The Shift: Your Website Should Sell Trust — Not Just Services
Duration:00:00:32
The Dental Website Conversion Checklist
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1. Your Headline Is About You (Not Them)
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2. No Clear Call-to-Action (Or Too Many)
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3. The Site Feels Cold or Generic
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4. It’s Hard to Use on Mobile
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5. You’re Not Using Trust Signals
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6. No Easy Way to Contact or Book
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Mini Audit: Grade Your Site in 5 Minutes
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Real-World Example: Dr. Elina’s Website Makeover
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Action Step: Pick 2 Website Wins to Fix This Week
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Next Up: Chapter 7 — The Premium Patient Pathway
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Chapter 7: The Premium Patient Pathway
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How to attract clients who value quality, not just price — and who actually show up and stay loyal.
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“Do You Take My Insurance?” — And Other Red Flags
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The Shift: You Don’t Need More Patients — You Need the Right Ones
Duration:00:00:31
The Premium Patient Pathway Framework
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1. Position to Attract (Your Magnet)
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2. Pre-Qualify with Purpose (Your Filter)
Duration:00:01:14
3. Deliver a Premium First Impression (Your Proof)
Duration:00:01:11
Real-World Example: Dr. Janelle’s Practice Makeover
Duration:00:00:58
Next Up: Chapter 8 — Local SEO Secrets (That 90% of Dentists Ignore)
Duration:00:00:22
Chapter 8: Local SEO Secrets (That 90% of Dentists Ignore)
Duration:00:00:06
Be the first dentist they find on Google when they search — without hiring overpriced SEO agencies.
Duration:00:00:07
Why the Best Dentist Doesn’t Always Win on Google
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The Shift: You Don’t Need to Outspend — You Need to Outsmart
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The 3 Pillars of Local SEO for Dentists
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1. Your Google Business Profile (The Local Powerhouse)
Duration:00:00:12
✅ How to Optimize:
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2. Your Website: Speak Google’s Language (and the Patient’s)
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✅ Key Actions:
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3. Local Citations + Reviews: Your Digital Street Cred
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✅ Local Citations
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✅ Online Reviews (The Real Driver)
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How to Get More (Without Feeling Awkward)
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Real-World Example: How Dr. Tony Ranked #1 in 90 Days
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Bonus: Tools You Can Use
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Next Up: Chapter 9 — The Referral Engine: How to Get Patients to Market For You
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Chapter 9: The Referral Engine — How to Get Patients to Market For You
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Create experiences that get people talking — and bringing in friends, family, and coworkers.
Duration:00:00:07
The Most Powerful Marketing Strategy You’re Probably Ignoring
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The Shift: Referrals Aren’t About You — They’re About Them
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The Referral Engine Framework
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1. Create a Remarkable Experience Worth Sharing
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2. Give People Language and Permission to Refer
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Script for You or Your Front Desk:
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3. Make It Easy (and Timely)
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Tactics That Work:
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4. Reward and Acknowledge Referrals (the Right Way)
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Smart Reward Options:
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Real-World Example: Dr. Calvin’s Referral Turnaround
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Referral Engine Checklist
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Next Up: Chapter 10 — Automate Your Follow-Ups Without Losing the Human Touch
Duration:00:00:23
Chapter 10: Automate Your Follow-Ups Without Losing the Human Touch
Duration:00:00:05
Smart systems to stay top of mind, build trust, and rebook patients — automatically.
Duration:00:00:06
The “Black Hole” That’s Draining Your Schedule
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The Shift: Automation Isn’t Cold — Silence Is
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The Smart Follow-Up System (3-Part Framework)
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1. REMIND — Keep the Commitments They’ve Already Made
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Must-Haves:
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2. RE-ENGAGE — Gently Wake Up the “Missing” Patients
Duration:00:00:15
Try this 3-message drip:
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3. RECONNECT — Build Loyalty with “Just Because” Touchpoints
Duration:00:00:11
Easy, powerful ideas:
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Tone Templates — Keep It Human, Not Robotic
Duration:00:00:39
Real-World Example: How Dr. Riya Rebooked Her “Silent List”
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Follow-Up Audit Checklist
Duration:00:00:31
Next Up: Chapter 11 — Reputation Is Everything — Here’s How to Build One Worth Talking About
Duration:00:00:25
Chapter 11: Reputation Is Everything — Here’s How to Build One Worth Talking About
Duration:00:00:07
Get more 5-star reviews without begging — and make sure those reviews actually attract more patients.
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They’re Googling You Before They Call
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The Shift: Your Reputation Isn’t What You Say — It’s What Others Say For You
Duration:00:00:40
The 3-Part Reputation Engine Framework
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1. Collecting the Right Reviews
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✅ When to Ask
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✅ Who Should Ask
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✅ How to Make It Easy
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2. Optimizing What They Say
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How to Encourage Better Reviews
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3. Amplifying Their Visibility
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✅ Website
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✅ Social Media
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✅ In Your Office
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Real-World Example: Dr. Aimee’s Review Revival
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Reputation Audit Checklist
Duration:00:00:29
Next Up: Chapter 12 — Instagram, Google, and Ads That Actually Work
Duration:00:00:22
Chapter 12: Instagram, Google, and Ads That Actually Work
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Where to invest your energy and ad budget — and how to know when it’s paying off.
Duration:00:00:06
You’re Busy. Marketing Shouldn’t Feel Like a Second Job.
Duration:00:00:51
The Shift: Simplify to Amplify
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The Big 3 Channels That Matter Most
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1. Google Search: The Digital Front Door
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✅ When Google Ads Work:
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✅ What to Run:
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✅ Google Ads Budget Rule of Thumb:
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2. Instagram: The Trust-Builder
Duration:00:00:25
✅ What to Post (Simplified Strategy):
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✅ Posting Schedule:
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✅ What NOT to do:
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3. Facebook & Instagram Ads: Do They Still Work?
Duration:00:00:16
✅ When to Use Social Ads:
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✅ Ad Must-Haves:
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How to Know If It’s Working
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Real-World Example: Dr. Mina Simplifies and Scales
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Simple Marketing Decision Tree
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Next Up: Chapter 13 — The Confident Practice Owner Mindset
Duration:00:00:20
Chapter 13: The Confident Practice Owner Mindset
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Overcome imposter syndrome and lead with clarity, purpose, and authority.
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“I Didn’t Sign Up for This.”
Duration:00:00:55
The Shift: Stop Operating, Start Leading
Duration:00:00:22
The Confident Owner Mindset Framework
Duration:00:00:26
1. From Identity Crisis to Clarity
Duration:00:00:17
✅ Mindset Shift:
Duration:00:00:15
✅ Quick Exercise:
Duration:00:00:34
2. From Overwhelm to Prioritization
Duration:00:00:23
✅ Use the 3-Priority Power Tool
Duration:00:00:37
3. From Firefighting to Delegation
Duration:00:00:29
✅ The Delegation Ladder
Duration:00:00:16
Real-World Example: Dr. Sam Steps Into Leadership
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The Confident Practice Owner Weekly Checklist
Duration:00:00:26
Next Up: Chapter 14 — From Operator to CEO: Systems That Let You Step Back and Scale Up
Duration:00:00:22
Chapter 14: From Operator to CEO — Systems That Let You Step Back and Scale Up
Duration:00:00:06
How to work on your business, not just in it — and enjoy real freedom as a dental entrepreneur.
Duration:00:00:05