Marketing for Plastic Surgeons
Ehsan Zarei
This audiobook is narrated by a digital voice.
You’re a skilled plastic surgeon — but being great at what you do isn’t enough to grow.
In today’s competitive aesthetic industry, invisible equals ignored. If you want more high-value patients, consistent bookings, and a brand that commands trust, you need more than word-of-mouth and social media trends.
You need a strategy.
This clear, results-focused guide was written specifically for plastic surgeons and aesthetic clinic owners who want to grow with intention — without feeling fake, pushy, or overwhelmed.
Inside, you’ll learn:
✔ How to build a premium brand patients trust
✔ How to attract serious, ready-to-book clients
✔ What to say (and what not to say) during consults
✔ How to train your team to support your growth
✔ The 3 systems every 7-figure practice uses
Whether you’re just starting out or scaling fast, this book will show you how to grow smarter, not louder — and finally become the go-to expert in your field.
Duration - 2h 4m.
Author - Ehsan Zarei.
Narrator - Digital Voice Martin G.
Published Date - Friday, 24 January 2025.
Location:
United States
Description:
This audiobook is narrated by a digital voice. You’re a skilled plastic surgeon — but being great at what you do isn’t enough to grow. In today’s competitive aesthetic industry, invisible equals ignored. If you want more high-value patients, consistent bookings, and a brand that commands trust, you need more than word-of-mouth and social media trends. You need a strategy. This clear, results-focused guide was written specifically for plastic surgeons and aesthetic clinic owners who want to grow with intention — without feeling fake, pushy, or overwhelmed. Inside, you’ll learn: ✔ How to build a premium brand patients trust ✔ How to attract serious, ready-to-book clients ✔ What to say (and what not to say) during consults ✔ How to train your team to support your growth ✔ The 3 systems every 7-figure practice uses Whether you’re just starting out or scaling fast, this book will show you how to grow smarter, not louder — and finally become the go-to expert in your field. Duration - 2h 4m. Author - Ehsan Zarei. Narrator - Digital Voice Martin G. Published Date - Friday, 24 January 2025.
Language:
English
Marketing for Plastic Surgeons
Duration:00:00:03
How to Attract High-Value Patients, Build a Premium Brand, and Expand Your Plastic Surgery Practice
Duration:00:00:16
Introduction: From Hidden to In Demand
Duration:00:00:04
Why most plastic surgeons struggle with visibility — and how to become the obvious choice in a crowded market
Duration:00:01:28
Here’s the truth no one tells you:
Duration:00:00:37
What This Book Will Help You Do
Duration:00:00:52
How This Book Is Structured
Duration:00:00:30
Want to Go Faster?
Duration:00:00:37
Chapter 1: What’s Your Practice Really Selling?
Duration:00:00:04
Discover the invisible value behind your procedures and what high-value patients are truly buying
Duration:00:01:09
The Hidden Gap That’s Costing You Clients
Duration:00:01:00
Patients Don’t Buy Services. They Buy Solutions.
Duration:00:00:34
The Real Reason High-Value Patients Say “Yes”
Duration:00:00:07
Example 1: Outdated Message
Duration:00:00:19
Example 2: Clear, Emotional Message
Duration:00:00:32
The Clarity Tool: The Pain → Desire → Outcome Framework
Duration:00:01:07
How to Talk About Your Work Without Sounding Salesy
Duration:00:00:19
Use this rule:
Duration:00:00:25
Mini Exercise: Redefine What You’re Selling
Duration:00:00:35
Quote-Worthy Takeaway:
Duration:00:00:11
Action Step:
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Up Next:
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Chapter 2: Your Brand is Not Your Logo
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Craft an identity that builds trust and commands attention before the consultation begins
Duration:00:00:59
What Your Brand Really Is (And Why It Matters)
Duration:00:00:40
The Real Problem: You Look Like Everyone Else
Duration:00:00:44
The Premium Brand Blueprint: The 5V Framework™
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The 5V Framework™:
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1. Voice: What Do You Sound Like?
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2. Visuals: What Do You Look Like?
Duration:00:00:34
3. Values: What Do You Stand For?
Duration:00:00:32
4. Vibe: How Does It Feel to Interact With You?
Duration:00:00:33
5. Value Proposition: Why You, Not Them?
Duration:00:00:40
Mini Exercise: Brand Clarity Audit
Duration:00:00:38
Branding Isn’t About You — It’s About Trusting You
Duration:00:00:30
Chapter 3: Become Unmistakable
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Position your practice so clearly and powerfully that the right patients immediately see the difference
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The Problem: You're Probably “Too Good to Be Specific”
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The Power of Positioning: Own a Space in the Patient’s Mind
Duration:00:00:31
Think Niche, Speak Broad
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The “One-Liner Test”: Could a Stranger Describe You?
Duration:00:00:18
The Clear Positioning Framework: The Who–What–Why Formula
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1. WHO do you serve?
Duration:00:00:14
2. WHAT do you help them achieve?
Duration:00:00:16
3. WHY you? What makes your approach different, better, or safer?
Duration:00:00:17
Example Positioning Statements:
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Real-World Shift: From Generic to Magnetic
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BEFORE:
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AFTER:
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Mini Exercise: Craft Your Clear Positioning
Duration:00:00:35
What About Multiple Services?
Duration:00:00:31
Chapter 4: Visibility Without Vanity
Duration:00:00:05
Ethical, confident self-promotion for surgeons who don’t want to “look salesy” — but still want to win
Duration:00:01:05
Why Great Surgeons Stay Invisible — And Get Passed Over
Duration:00:00:42
Mindset Shift: Visibility = Service
Duration:00:00:04
❌ Old mindset:
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✅ New mindset:
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How to Be Visible Without Feeling Fake: The 4E Content Framework™
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The 4E Content Framework™
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1. Educate
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2. Explain
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3. Empower
Duration:00:00:26
4. Earn Trust
Duration:00:00:28
Practical Tips for Comfortable Visibility
Duration:00:00:06
✅ Pick one platform and get consistent
Duration:00:00:12
✅ Use your own voice
Duration:00:00:11
✅ Set a repeatable schedule
Duration:00:00:20
✅ Create an “I feel proud to share this” folder
Duration:00:00:16
Mini Exercise: Create 3 Visibility Posts This Week
Duration:00:00:32
Chapter 5: The Patient Decision Journey: Cracking the Code
Duration:00:00:05
Influence high-value patients at every step with psychological insight and strategy
Duration:00:00:58
The Problem: You’re Showing Up Too Late (or in the Wrong Way)
Duration:00:00:40
The Solution: The 5 Stages of the Patient Decision Journey
Duration:00:00:12
Stage 1: Awareness — “Something’s bothering me.”
Duration:00:00:33
Stage 2: Education — “What are my options?”
Duration:00:00:29
Stage 3: Evaluation — “Who do I trust to do this?”
Duration:00:00:32
Stage 4: Decision — “Is now the right time?”
Duration:00:00:31
Stage 5: Loyalty — “I’m a client now — what next?”
Duration:00:00:30
Why This Matters
Duration:00:00:23
How to Apply This: The Journey Alignment Map™
Duration:00:00:09
For each stage, ask:
Duration:00:00:14
Example in Action: How One Practice Shifted
Duration:00:00:48
Mini Exercise: Audit One Channel Right Now
Duration:00:00:31
Chapter 6: How to Become Findable
Duration:00:00:04
Master search, SEO, and smart visibility so ideal clients see you first
Duration:00:00:53
The Problem: You’re Not Being Found Where It Matters
Duration:00:00:47
The Shift: “Be the One Who Shows Up”
Duration:00:00:22
The 3 Pillars of Being Findable
Duration:00:00:21
1. Searchability: Winning the Google Game
Duration:00:00:13
Key steps:
Duration:00:00:54
2. Local Visibility: Dominate Maps + Reviews
Duration:00:00:13
Here’s how to optimize yours:
Duration:00:00:53
3. Social Proof Platforms: Be Present Where They Browse
Duration:00:00:10
Focus on platforms your audience uses most:
Duration:00:00:14
Strategy: Don’t Just Post — Be Searchable
Duration:00:00:43
Mini Exercise: Run Your “Findability Audit”
Duration:00:00:32
Real-World Wins: What “Findable” Looks Like
Duration:00:00:32
Chapter 7: What’s Your Message Really Saying?
Duration:00:00:04
Clarify your voice and story so it connects emotionally and drives conversion
Duration:00:01:01
The Problem: Generic Messaging Doesn’t Convert
Duration:00:00:50
The Solution: Message Clarity That Speaks to the Right People
Duration:00:00:17
The Clarity Trifecta™:
Duration:00:00:17
Let’s Break It Down:
Duration:00:00:03
1. Who is this for?
Duration:00:00:26
2. What transformation is offered?
Duration:00:00:25
3. Why should I trust this person?
Duration:00:00:26
Messaging Framework: The Clear Message Makeover™
Duration:00:00:10
🧠 The Clear Message Makeover™ Template:
Duration:00:00:15
Example Before & After:
Duration:00:00:31
Where to Use Your New Messaging:
Duration:00:00:25
Mini Exercise: Rewrite One Key Message
Duration:00:00:25
Real-World Results: Clarity Converts
Duration:00:00:45
Chapter 8: Content That Converts — Not Just Looks Pretty
Duration:00:00:05
Build trust and desire with content that educates, connects, and ethically sells
Duration:00:01:00
The Problem: You're Creating Content That Looks Good, But Says Nothing
Duration:00:00:33
The Shift: Content = Conversations at Scale
Duration:00:00:28
The Solution: The 3C Content Framework™
Duration:00:00:16
1. Credibility Content – “I know what I’m doing.”
Duration:00:00:38
2. Connection Content – “This person gets me.”
Duration:00:00:39
3. Conversion Content – “Here’s what to do next.”
Duration:00:00:43
Real-World Content Flow: What This Looks Like in Practice
Duration:00:00:15
The “Silent Scroller” Principle
Duration:00:00:30
Mini Exercise: Your Next 3 Posts
Duration:00:00:36
Pro Tips for Better Performance
Duration:00:00:41
Chapter 9: The New Word of Mouth: Social Proof That Works
Duration:00:00:05
Use reviews, testimonials, and transformations to eliminate doubt and build authority
Duration:00:00:51
The Problem: You Think Word of Mouth Is Enough
Duration:00:00:46
The Shift: Trust Is Borrowed — So Borrow It Well
Duration:00:00:31
The Solution: The Social Proof Stack™
Duration:00:00:11
The Social Proof Stack™ includes:
Duration:00:00:26
1. Reviews – The First Trust Test
Duration:00:00:43
2. Testimonials – Stories That Sell Without Selling
Duration:00:00:44
3. Before & Afters – But With Context
Duration:00:00:40
4. Patient Quotes – Micro-Stories That Hit Hard
Duration:00:00:47
5. Screenshots – Proof from Private Conversations
Duration:00:00:24
6. Videos – The Most Powerful Proof of All
Duration:00:00:34
Pro Tips: How to Use Social Proof Ethically and Effectively
Duration:00:00:41
Mini Exercise: Build Your Proof Bank
Duration:00:00:27
Chapter 10: From Website to Welcome — Creating a Patient Path That Feels Premium
Duration:00:00:06
Turn your digital presence into a high-converting, luxury-level client experience
Duration:00:00:57
The Problem: Your Online Experience Feels Like a Brochure, Not a Journey
Duration:00:00:34
The Shift: Think Like a Patient, Not Like a Practice
Duration:00:00:27
The Solution: The Premium Patient Path™
Duration:00:00:09
✅ The Premium Patient Path™:
Duration:00:00:27
1. First Impression: What Do They See in 3 Seconds?
Duration:00:00:40
2. Patient Perspective: Are You Speaking Their Language?
Duration:00:00:37
3. Emotional Trust Builders: Are You Showing Proof and Personality?
Duration:00:00:36
4. Smooth Navigation: Is It Easy to Know What to Do Next?
Duration:00:00:27
5. Frictionless Booking: Can They Book or Inquire in Under 60 Seconds?
Duration:00:00:50
Mini Exercise: Walk Your Path Like a Patient
Duration:00:00:29
Real-World Upgrade: From Good Website to Great Journey
Duration:00:00:44
Chapter 11: More Than Just Referrals — Creating Multiple Patient Pipelines
Duration:00:00:06
Build a marketing engine that doesn’t rely on luck, time, or word-of-mouth alone
Duration:00:00:47
The Problem: You’re Relying on the Least Predictable Channel
Duration:00:00:43
The Shift: From Passive to Proactive Growth
Duration:00:00:29
The Solution: The Patient Pipeline Matrix™
Duration:00:00:12
The Patient Pipeline Matrix™:
Duration:00:00:06
1. Owned Media: Your Foundation
Duration:00:00:48
2. Rented Media: Your Reach
Duration:00:00:43
3. Paid Media: Your Accelerator
Duration:00:00:51
4. Relational Media: The Trust Builder
Duration:00:00:45
How to Use the Matrix: Start Simple, Then Layer
Duration:00:00:30
Mini Exercise: Pipeline Scorecard
Duration:00:00:15
Chapter 12: Stop Selling, Start Guiding
Duration:00:00:04
Use a consultative approach to become a trusted guide and increase close rates naturally
Duration:00:00:58
The Problem: You’re Running Consults Like Presentations
Duration:00:00:41
The Shift: From “Presenter” to Trusted Guide
Duration:00:00:28
The Solution: The Trusted Guide Consultation Framework™
Duration:00:00:13
✅ Step 1: Connect Emotionally
Duration:00:00:43
✅ Step 2: Clarify the Real Goal
Duration:00:00:34
✅ Step 3: Co-Create the Path
Duration:00:00:42
✅ Step 4: Confirm the Fit
Duration:00:00:30
✅ Step 5: Clear the Fog
Duration:00:00:36
Examples in Action
Duration:00:00:03
❌ The “Selling” Consultation:
Duration:00:00:17
✅ The “Guiding” Consultation:
Duration:00:00:27
Real-World Impact
Duration:00:00:31
Mini Exercise: Rework One Consult Question
Duration:00:00:33
Chapter 13: Team-Driven Marketing
Duration:00:00:04
How to turn your front desk, assistants, and coordinators into brand ambassadors
Duration:00:00:41
The Problem: You’re the Brand — But They’re the Front Line
Duration:00:00:43
The Shift: Your Team Is Your Marketing
Duration:00:00:32
The Solution: The Patient Experience Touchpoint System™
Duration:00:00:12
The Touchpoint System™ focuses on 5 key areas:
Duration:00:00:28
1. First Contact: Make It Personal, Not Robotic
Duration:00:00:50
2. Consult Coordination: Set the Tone Before They Arrive
Duration:00:00:37
3. In-Office Experience: Every Interaction Is Branding
Duration:00:00:40
4. Follow-Up & Objection Handling: Be Proactive, Not Passive
Duration:00:00:50
5. Review & Referral Encouragement: Make It a Habit
Duration:00:00:37
Internal Tool: The “Brand Voice Cheat Sheet”
Duration:00:00:41
Mini Exercise: Staff Messaging Audit
Duration:00:00:33
Real-World Shift: From Transactional to Transformational
Duration:00:00:37
Chapter 14: Tracking What Matters — Metrics for Premium Growth
Duration:00:00:05
Measure the right things so you can grow with clarity, confidence, and control
Duration:00:00:48
The Problem: You’re Drowning in Data, but Starving for Insight
Duration:00:00:39
The Shift: From “Guessing” to “Guiding with Numbers”
Duration:00:00:33
The Solution: The 5-Part Growth Dashboard™
Duration:00:00:16
✅ 1. Leads Generated
Duration:00:00:27
✅ 2. Consults Booked
Duration:00:00:27
✅ 3. Consult-to-Procedure Conversion Rate
Duration:00:00:39