Built From The Ground Up: The Untold Story Of Nike's Creation
Jami Hooper
This audiobook is narrated by a digital voice.
The journey of Nike is a tale of innovation, perseverance, and relentless ambition. This book unveils the untold story of how a small startup grew into a global powerhouse, reshaping the athletic footwear industry forever. Through candid insights and detailed narratives, readers are transported to the early days of Nike, witnessing firsthand the struggles and triumphs that defined its inception. The story begins with an idea: a vision to create something revolutionary. As the narrative unfolds, it captures the essence of the entrepreneurial spirit, showcasing how a simple concept evolved into a cultural phenomenon. Readers will discover the pivotal moments that shaped Nike's trajectory, from the initial brainstorming sessions to the groundbreaking innovations that set the brand apart. The book delves into the heart of Nike's content highlights, revealing the meticulous craftsmanship and cutting-edge technology behind its iconic products. It explores the development of the waffle sole, the creation of the Swoosh logo, and the partnerships with legendary athletes that propelled the brand into the mainstream. Each chapter is a testament to the dedication and creativity that fueled Nike's rise, offering a behind-the-scenes look at the design processes and strategic decisions that made it all possible.
Duration - 3h 4m.
Author - Jami Hooper.
Narrator - Digital Voice Madelyn G.
Published Date - Sunday, 12 January 2025.
Copyright - © 2025 Honeycutt Jason ©.
Location:
United States
Description:
This audiobook is narrated by a digital voice. The journey of Nike is a tale of innovation, perseverance, and relentless ambition. This book unveils the untold story of how a small startup grew into a global powerhouse, reshaping the athletic footwear industry forever. Through candid insights and detailed narratives, readers are transported to the early days of Nike, witnessing firsthand the struggles and triumphs that defined its inception. The story begins with an idea: a vision to create something revolutionary. As the narrative unfolds, it captures the essence of the entrepreneurial spirit, showcasing how a simple concept evolved into a cultural phenomenon. Readers will discover the pivotal moments that shaped Nike's trajectory, from the initial brainstorming sessions to the groundbreaking innovations that set the brand apart. The book delves into the heart of Nike's content highlights, revealing the meticulous craftsmanship and cutting-edge technology behind its iconic products. It explores the development of the waffle sole, the creation of the Swoosh logo, and the partnerships with legendary athletes that propelled the brand into the mainstream. Each chapter is a testament to the dedication and creativity that fueled Nike's rise, offering a behind-the-scenes look at the design processes and strategic decisions that made it all possible. Duration - 3h 4m. Author - Jami Hooper. Narrator - Digital Voice Madelyn G. Published Date - Sunday, 12 January 2025. Copyright - © 2025 Honeycutt Jason ©.
Language:
English
Chapter 1: The Spark of Innovation 4
Duration:00:00:04
The Early Days 4
Duration:00:01:46
Phil Knight's Vision 5
Duration:00:04:22
The Birth of Blue Ribbon Sports 7
Duration:00:04:33
Chapter 2: The First Steps 10
Duration:00:00:03
Initial Challenges 10
Duration:00:03:24
Importing Onitsuka Tiger Shoes 12
Duration:00:04:56
The First Sales 14
Duration:00:04:43
Chapter 3: The Partnership 17
Duration:00:00:03
Meeting Bill Bowerman 17
Duration:00:04:08
The Birth of Nike 19
Duration:00:04:23
Creating the First Nike Shoe 21
Duration:00:04:15
Chapter 4: Breaking New Ground 24
Duration:00:00:03
Expanding the Product Line 24
Duration:00:04:39
The Role of Innovation 26
Duration:00:04:33
Early Marketing Strategies 29
Duration:00:04:39
Chapter 5: Overcoming Obstacles 32
Duration:00:00:04
Financial Struggles 32
Duration:00:04:56
Legal Battles 34
Duration:00:03:26
Navigating Competition 36
Duration:00:04:22
Chapter 6: The Rise of a Brand 39
Duration:00:00:04
The Swoosh and Brand Identity 39
Duration:00:05:04
Building a Loyal Customer Base 41
Duration:00:03:50
Key Endorsements 43
Duration:00:03:33
Chapter 7: Going Global 46
Duration:00:00:04
Expanding Overseas 46
Duration:00:04:18
Establishing International Markets 48
Duration:00:04:00
The Role of Sponsorships 50
Duration:00:04:06
Chapter 8: Innovation and Technology 53
Duration:00:00:04
Advances in Shoe Technology 53
Duration:00:04:11
The Introduction of Air Technology 55
Duration:00:05:09
Collaborations with Athletes 58
Duration:00:04:04
Chapter 9: The Cultural Impact 60
Duration:00:00:04
Nike's Influence on Sports 60
Duration:00:04:28
The Evolution of Athletic Wear 62
Duration:00:05:14
Nike in Popular Culture 65
Duration:00:04:06
Chapter 10: Leadership and Growth 68
Duration:00:00:04
Key Figures in Nike's History 68
Duration:00:04:13
Corporate Structure and Management 70
Duration:00:04:18
Phil Knight's Leadership Style 72
Duration:00:04:41
Chapter 11: Challenges and Controversies 76
Duration:00:00:04
Labor Practices and Criticism 76
Duration:00:04:17
Ethical Considerations 78
Duration:00:05:06
Responding to Public Scrutiny 80
Duration:00:02:59
Chapter 12: The Future of Nike 83
Duration:00:00:04
Adapting to Market Changes 83
Duration:00:05:44
Future Innovations 86
Duration:00:03:53
The Legacy of Nike 88
Duration:00:04:30
Chapter 13: Personal Reflections 91
Duration:00:00:04
Phil Knight's Personal Journey 91
Duration:00:04:43
Lessons Learned 93
Duration:00:04:24
The Impact of Nike on His Life 96
Duration:00:04:53
Chapter 14: The Untold Stories 99
Duration:00:00:04
BehindtheScenes Anecdotes 99
Duration:00:06:24
LesserKnown Milestones 102
Duration:00:03:58
The Heart and Soul of Nike 104
Duration:00:04:07