The Apology Impulse by Cary Cooper and Sean O’Meara
Legacy Audiobooks
This audiobook is narrated by a digital voice.
In a world where corporations, politicians, and public figures seem to be apologizing constantly, has the word "sorry" lost its meaning? The Apology Impulse dives deep into why modern apologies so often fail and how the business world has turned contrition into a public relations game.
Discover how to grasp the core insights in just 15 minutes. This audio distills the essential lessons from the original book, cutting out the fluff and saving you hours. Learn to identify the different types of "fauxpologies"—from the jargon-filled evasion to the passive-aggressive statement—and understand the powerful forces that drive them.
Explore why some brands feel compelled to apologize for trivial matters while others get away with major failures. You'll learn about the surprising economics of saying sorry, the hidden benefits of refusing to apologize, and why the best crisis response is rarely the fastest. If you’ve read the book before, it’s a great way to reinforce what matters most.
This version delivers all the practical takeaways you need to put into action right away. Whether you're a leader, a communicator, or simply a curious consumer, this summary will equip you to navigate the new rules of public apology and understand why, in the age of outrage, not every apology is created equal.
Duration - 19m.
Author - Legacy Audiobooks.
Narrator - Digital Voice Roger E.
Published Date - Saturday, 11 January 2025.
Copyright - © 2025 Pendleton Row Publishing LLC ©.
Location:
United States
Networks:
Legacy Audiobooks
Digital Voice Roger E
Pendleton Row Publishing LLC
English Audiobooks
Findaway Audiobooks
Description:
This audiobook is narrated by a digital voice. In a world where corporations, politicians, and public figures seem to be apologizing constantly, has the word "sorry" lost its meaning? The Apology Impulse dives deep into why modern apologies so often fail and how the business world has turned contrition into a public relations game. Discover how to grasp the core insights in just 15 minutes. This audio distills the essential lessons from the original book, cutting out the fluff and saving you hours. Learn to identify the different types of "fauxpologies"—from the jargon-filled evasion to the passive-aggressive statement—and understand the powerful forces that drive them. Explore why some brands feel compelled to apologize for trivial matters while others get away with major failures. You'll learn about the surprising economics of saying sorry, the hidden benefits of refusing to apologize, and why the best crisis response is rarely the fastest. If you’ve read the book before, it’s a great way to reinforce what matters most. This version delivers all the practical takeaways you need to put into action right away. Whether you're a leader, a communicator, or simply a curious consumer, this summary will equip you to navigate the new rules of public apology and understand why, in the age of outrage, not every apology is created equal. Duration - 19m. Author - Legacy Audiobooks. Narrator - Digital Voice Roger E. Published Date - Saturday, 11 January 2025. Copyright - © 2025 Pendleton Row Publishing LLC ©.
Language:
English
Opening Credits
Duration:00:00:12
Chapter 1: Introduction
Duration:00:00:54
Chapter 2: Who’s been apologizing and what are they sorry about?
Duration:00:01:09
Chapter 3: The six reasons organizations apologize and the one reason they won’t
Duration:00:00:57
Chapter 4: Culture, values and consumer expectations: Why ‘sorry’ means different things to different industries
Duration:00:00:54
Chapter 5: The definitive modern apology and why everyone ignored it
Duration:00:00:57
Chapter 6: If everyone’s sorry, nobody is sorry: Are we all apologizing too much?
Duration:00:00:50
Chapter 7: How the experts apologize without saying sorry
Duration:00:00:47
Chapter 8: Schrödinger’s apology, grammatical deflections and evasions
Duration:00:00:45
Chapter 9: Crisis fatigue and the case for rationing apologies
Duration:00:00:48
Chapter 10: It’s not about you: How CEOs sabotage their own apologies
Duration:00:00:49
Chapter 11: Keep trying: Why it took three of the world’s biggest brands three attempts to say sorry
Duration:00:00:50
Chapter 12: ‘Forced to apologize’?: Fostering resilience and identifying customer intent
Duration:00:00:49
Chapter 13: ‘We got it wrong’: What to say when you’ve killed a puppy (and how to fake humility)
Duration:00:00:43
Chapter 14: Self-service apologies: Performative crisis management and teaching consumers to expect too much
Duration:00:00:47
Chapter 15: Optics anxiety and apologizing for how things look
Duration:00:00:43
Chapter 16: The true cost of corporate atonement: Why frontline staff pay the price
Duration:00:00:46
Chapter 17: The economics of saying sorry: Why an apology could cost $5 billion
Duration:00:00:50
Chapter 18: Crisis communications and the potential for mischief: How organizations profit from their rivals’ apologies
Duration:00:00:46
Chapter 19: Apology laundering: How a supermarket and an MP were defrauded of ‘sorry’
Duration:00:00:44