User Research by Stephanie Marsh
American Classics
This audiobook is narrated by a digital voice.
Immerse yourself in the enlightening world of "User Research" by Stephanie Marsh, a practical guide that revolutionizes our understanding of user research. This audiobook is designed for those eager to grasp the essence of user research without wading through the original text's exhaustive details. It distills the book into a quick, easy listen, extracting the main lessons and principles you can apply directly. Whether you've read the original book and seek to reinforce the most crucial insights or are new to the topic and desire a concise yet comprehensive overview, this audio is your gateway to understanding.
"User Research" reveals the indispensable role of user research in business, emphasizing its significance beyond mere data collection to a fundamental strategy that ensures products meet customers' needs. Stephanie Marsh, with her wealth of experience, guides us through various research methods, elucidating their advantages and drawbacks with clarity. From surveys and interviews to ethnography, Marsh outlines how each method can unveil profound insights into customer behavior and needs, provided they are executed with precision and ethical consideration.
Key takeaways include the importance of constructing representative samples in surveys, the art of navigating sensitive topics during interviews, and the power of accepting awkward silences. Ethnography, highlighted for its ability to capture customers' real needs by observing them in their natural environment, emerges as a pivotal tool in the user researcher's arsenal. Marsh's guidance is practical, rooted in real-world applications, and augmented by technological advancements that make comprehensive user research more accessible than ever.
Duration - 31m.
Author - American Classics.
Narrator - Digital Voice Dorothy E.
Published Date - Sunday, 26 January 2025.
Copyright - © 2025 American Brand House Inc. ©.
Location:
United States
Networks:
American Classics
Digital Voice Dorothy E
American Brand House Inc.
English Audiobooks
Findaway Audiobooks
Description:
This audiobook is narrated by a digital voice. Immerse yourself in the enlightening world of "User Research" by Stephanie Marsh, a practical guide that revolutionizes our understanding of user research. This audiobook is designed for those eager to grasp the essence of user research without wading through the original text's exhaustive details. It distills the book into a quick, easy listen, extracting the main lessons and principles you can apply directly. Whether you've read the original book and seek to reinforce the most crucial insights or are new to the topic and desire a concise yet comprehensive overview, this audio is your gateway to understanding. "User Research" reveals the indispensable role of user research in business, emphasizing its significance beyond mere data collection to a fundamental strategy that ensures products meet customers' needs. Stephanie Marsh, with her wealth of experience, guides us through various research methods, elucidating their advantages and drawbacks with clarity. From surveys and interviews to ethnography, Marsh outlines how each method can unveil profound insights into customer behavior and needs, provided they are executed with precision and ethical consideration. Key takeaways include the importance of constructing representative samples in surveys, the art of navigating sensitive topics during interviews, and the power of accepting awkward silences. Ethnography, highlighted for its ability to capture customers' real needs by observing them in their natural environment, emerges as a pivotal tool in the user researcher's arsenal. Marsh's guidance is practical, rooted in real-world applications, and augmented by technological advancements that make comprehensive user research more accessible than ever. Duration - 31m. Author - American Classics. Narrator - Digital Voice Dorothy E. Published Date - Sunday, 26 January 2025. Copyright - © 2025 American Brand House Inc. ©.
Language:
English