The Ross Simmonds Show

In this episode of The Ross Simmonds Show, Ross gets real about what culture truly is inside an organization. Spoiler alert: it’s not your values deck, your company retreats, or the catchphrases painted on your office walls. Culture is what your team experiences—and that starts with leadership. Ross unpacks how the most problematic leadership habits quietly become the blueprint of a company’s culture. Through personal insights and actionable advice, this episode challenges leaders to reflect on their behaviors, confront their blind spots, and align their habits with the culture they aspire to create. Key Takeaways and Insights: 1. Culture Is Practiced, Not Preached - Culture isn’t your onboarding slide deck or a nicely printed poster—it's what your company does every single day. - If you claim a value (e.g. empathy, growth, candor), but your actions contradict it, then it’s not part of your real culture. 2. Leadership Habits Define Team Norms - “Your culture is a reflection of your worst leadership habits.” - Leaders unintentionally shape culture through the behaviors and patterns they tolerate or exhibit. 3. The Toxic Impact of Avoidance - Avoiding hard conversations or decision-making can silently simmer into dysfunction. - Leaders need to have the courage to confront their personal weaknesses to positively affect culture. 4. Build Muscle Memory for Better Leadership - If giving feedback or staying focused is hard, start building systems and routines that reinforce those behaviors. - Example: “Pursue the awkward” moments to grow stronger in them. 5. Self-Awareness Is Crucial - Ask critical questions as a leader: Am I consistent? Do I finish what I start? Am I a source of clarity or chaos? - Teams watch leaders’ actions more than they listen to their words. Walk matters more than talk. 6. Cultivate Culture by Fixing Yourself First - Introspective leadership is the foundation of thriving workplace culture. - Practical step: Make a list of personal habits that are out of alignment with your company’s stated values and strategize ways to improve. 7. Leadership Isn’t About Titles - You don’t need to be a CEO or founder to lead with intentionality. - Cultural influence can come from any level within an organization—or your life. — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds

In this episode of The Ross Simmonds Show, Ross delivers a candid message to founders, executives, and team leaders. If you're demanding high performance from your team but not modeling it yourself, the problem starts with you. Ross explores how poor leadership habits affect team culture and performance — and why success begins with self-awareness, accountability, and leading by example. If you're frustrated with team results, before looking outward, Ross encourages you to look in the mirror. He shares lessons from his own leadership journey and offers practical questions to help you evaluate your leadership habits. Key Takeaways and Insights: 1. Leaders must model what they expect. - You can't demand elite output while operating with average habits. - Culture is a reflection of leadership. If your organization is underperforming, the root may be your own inconsistencies. - High performance trickles down. Your team won't surpass the standard you set — raise the standard, and the team will follow. - Introspection before criticism. Ask yourself hard questions about your leadership style and consistency. - Show your team what preparation looks like. Demonstrate how you lead meetings, deliver presentations, and display urgency. 2. Growth requires investment. - Leaders must continually invest in themselves to lead their teams effectively. - Excellence spreads when it's consistently displayed through actions, not just words. — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds

In this episode of The Ross Simmonds Show, Ross dives deep into one of the most fundamental marketing shifts of our time — the emergence of Generative Engine Optimization (GEO). As AI-powered discovery tools like ChatGPT, Perplexity, Google AI Overviews, Reddit Answers, TikTok Search, and more evolve, traditional SEO strategies are no longer enough. Ross unpacks how marketers need to rethink content creation, distribution, and visibility across platforms, focusing not just on ranking, but on being cited, trusted, and remembered. Whether you’re an SEO pro, a content marketer, or someone navigating the changing digital landscape, this episode offers a powerful perspective on where discovery is heading and how you can position your brand for success. Key Takeaways and Insights: 1. The Shift from Traditional SEO to GEO - The discovery journey is changing — not all search begins (or ends) on Google. - GEO (Generative Engine Optimization) is not just about keywords and backlinks, but about engaging with AI-powered platforms like ChatGPT, Claude, Perplexity, You.com, Reddit, TikTok, YouTube, and more. - Terminology wars (AISEO, AEO, GEO) are less important than understanding the strategic implications of the shift. 2. Where AI Discovery is Happening - AI overviews and LLMs (large language models) pull data from varied sources, not just webpages — Reddit, YouTube, TikTok, and UGC are key. - Clicking is becoming less important as AI agents deliver answers before users even leave the platform. 3. YouTube’s Role in GEO - YouTube isn't just social media — it’s the second-biggest search engine and a major citation source for LLMs. - Talking head videos, product comparisons, and keyword-aligned titles matter more than ever. - A poor YouTube strategy (short, shallow clips) means your audience never finds you. 4. Listicles, PR, and Affiliate Strategy in the AI Age - AI often weighs citations based on list ranking — being #8 consistently limits visibility. - Your affiliate and digital PR strategies must now consider how high you appear on listicles that AI sources from. - Move beyond backlinks to placements, citations, and brand mentions across high-impact domains. 5. Tailoring Content for Audience-Specific Queries - LLMs recognize nuances: “best for beginners” vs. “best for enterprise” matters. - Brands should create multiple landing pages tailored to different personas (as long as it’s high quality and not duplicated). 6. The Difference Between SEO and GEO - GEO includes SEO, but it’s broader — it encompasses TikTok search, Instagram Reels, Reddit, and any platform with discovery. - GEO is about visibility in AI-powered interfaces, not just search rankings. 7. The Predictive Future of Discovery - Personalized AI results are here: Google’s AI Overviews may use Gmail, Calendar, Chrome history to shape responses. - The future consumer journey might completely bypass websites and search engines. Resources & Tools: 🔗 AirOps 🔗 Google AI Overviews — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds

In this episode of The Ross Simmonds Show, Ross dives deep into embracing AI with clarity and direction rather than chaos and overwhelm. Rather than chasing trendy tools or piling on new software, Ross introduces the powerful AIM Framework—a proven model he’s developed to help founders, marketers, and operators use AI with intentionality. AIM stands for Accelerate, Integrate, and Multiply. Whether you're a startup founder, marketer, or operator, this episode will help you cut through the AI noise, re-center your focus, and make AI a meaningful part of your business operations—without burning out or overengineering. Key Takeaways and Insights: 1. The AI Trap vs. The AI Advantage - Most people and teams are experimenting with AI but lack a clear direction - Too many tools, not enough strategy—resulting in overwhelm and inefficiency - AI should be used as leverage, not decoration 2. The AIM Framework Overview - Accelerate — Ask: What’s slowing you down that AI can speed up? — Time-saving use cases: email follow-ups, brainstorm facilitation, web research, document summarization — Pro Tip: Use AI not just to cut corners, but to build momentum - Integrate — Ask: Where does process friction slow down workflow and can AI resolve it? — Look for bottlenecks across marketing, sales, operations, and finance — Real-world scenarios: auto-updating sales decks, syncing spreadsheets, draft consistency, SOP standardization — Daily mantra: “Where is there friction, and can AI remove it?” - Multiply — Ask: What’s already working well, and how can AI do more of that? — Repurpose top-performing assets using tools like Distribution.ai — Perform customer insights, expand reach, clone high performers — AI is best when compounding what already brings value Resources & Tools: 🔗Distribution.ai 🔗HubSpot Breeze 🔗Rewind 🔗Midjourney 🔗ChatGPT 🔗Claude 🔗Perplexity — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds

In this episode of The Ross Simmonds Show, Ross dives deep into why building a personal brand is no longer optional—especially in today’s creator-driven, AI-powered world. Ross shares a tactical blueprint for building a brand that doesn’t just look good but actually drives opportunity, revenue, and trust. He breaks down a step-by-step approach on how to show up online with integrity, authenticity, and strategic precision. Whether you're a founder, creator, marketer, or professional looking to gain an edge in your industry, this episode maps out how to start planting your flag and letting your content work for you. Key Takeaways and Insights: Why Personal Branding is Essential Today - Personal branding gives you leverage in a crowded digital world. - People buy from people—visibility leads to opportunity. - Even reality TV is being replaced by the transparency of creators. Platforms like Patreon, Passes.com, and others show this shift. Step 1: Pick Your Lane - Choose one expertise you want to be known for and commit to it for 12 months. - Don’t spread yourself thin across multiple niches. - Think in terms of outcomes for your dream client or audience. Step 2: Pick One Platform to Master - Focus on one channel before expanding. - LinkedIn: B2B professionals - X/Twitter: Tech and startup pros - YouTube: Universal, gold for all creators - Instagram & TikTok: Consumers, food, fashion, lifestyle - Reddit & Substack: Targeted niches and long-form content Step 3: Show, Don’t Just Tell - Credibility is proven through your work and success, not just your job title. - Document your wins, share client transformations, and post case studies. Step 4: Teach—Even If No One’s Watching - Share your lessons learned, POVs, book summaries, insights—even as a beginner. - “You only need to be one step ahead of someone to teach them.” - Consistency matters more than virality. Step 5: Distribute Everything Thoughtfully - Just creating isn’t enough—you need to circulate content. - Convert content between platforms: — Repurpose tweets as LinkedIn posts –- Turn blog posts into carousels — Podcast clips into Reels/Shorts Step 6: Build Systems That Scale You - Personal brand works while you sleep when you have systems and assets: - Evergreen blog content - Auto-scheduled posts - Courses, guides, eBooks - Repurposing and re-sharing your best content Resources & Tools: 🔗 Distribution.ai 🔗 HubSpot — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds

In this episode of The Ross Simmonds Show, Ross breaks down why B2B marketers need to rethink their bottom-of-funnel strategies. Traditional review sites like G2, Capterra, and TrustRadius are losing ground in high-intent search queries—and Reddit is stepping up to take their place. Ross explores how Reddit outperforms review platforms in organic reach, how it’s shaping AI results, and exactly how brands can build a strategic, valuable presence on the platform. If you’re still spending five figures a quarter on legacy review listings, this episode is your wake-up call to adapt or fall behind. Key Takeaways and Insights: 1. The Changing Buyer Landscape - The death of traditional review sites: G2, Capterra, and others are losing organic influence. - Buyer behavior has evolved: Reddit is becoming the go-to source for real, unfiltered reviews. 2. Reddit Is Now Dominating High-Intent Search - Keywords like “best X software” are now leading to Reddit threads. - Reddit is outperforming review sites on SERPs and AI-generated insights. 3. How AI Tools Are Using Reddit for Context - LLMs like ChatGPT, Gemini, Claude, and Perplexity reference Reddit threads for information. - Partnerships with Reddit make it a key AI content source. 4. Why Reddit Comments Are More Trustworthy - Real debates and discussions offer depth that polished reviews lack. - Even negative experiences can influence AI answers and user perception. 5. The New B2B Buyer Journey - Traditional buyer path (→ G2 → demo) is being replaced by Reddit-informed decisions.Example: Users choose tools based on multi-comment threads and user anecdotes. 6. The 3-Step Strategy for Brands to Navigate Reddit - Create a Brand Subreddit (or claim existing ones via moderators). - Establish an Official Reddit Account (use Reddit Pro). - Build a Branded Persona who engages in other subreddits as a real user. 7. Tactical Tips for Reddit Marketing - Repurpose content: Post blog entries in the subreddit with keyword-rich, helpful commentary. - Host conversations: Ask customers for Reddit reviews. - Build a safe space with consistent value. 8. Balancing Risk & Authenticity - Reddit is not just SEO; it's a community with a low tolerance for corporate spin. - A well-managed presence drives pipeline—but failure to engage authentically can backfire. Resources & Tools: 🔗Product-Led SEO by Eli Schwartz 🔗Reddit Pro — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds

In this episode of The Ross Simmonds Show, Caleb Turner interviews Ross and they dive deep into the mindset and strategies behind building a personal brand, marketing via Reddit, leveraging AI for content distribution, and tactically navigating the future of search in an AI-driven world. Whether you're an emerging entrepreneur or a seasoned marketer, this episode offers insights for anyone looking to grow their influence and impact in today’s digital landscape. Key Takeaways and Insights: 1. Entrepreneurship vs. Employment - Difference between entrepreneurs, business owners, and 9-to-5 employees. - Importance of desiring time and life control. - Business as art and expression: why entrepreneurship enables creative freedom. 2. Starting Your Digital Marketing Business - Set up a personal website (FirstnameLastname.com). - Invest in brand identity: logo, photos, LinkedIn optimization. - Create value-aligned content: video, writing, podcasting, etc. - Embrace “the courage to be disliked." 3. The Role of Mentorship in Success - Early mentorship from local entrepreneurs and learning the ropes through reading. - The power of “mentorship at scale” via online creators and writers. - Ross now stands shoulder-to-shoulder with his digital mentors. 4. Reddit Marketing: A Tactical Overview - Reddit is now influencing AI search results and is more trusted than traditional blogs. - 3 Entry Strategies for Reddit Marketing: — Social Listening – Understand what subreddits you're already part of. — Value Posting – Build karma by helping others before promoting. — Reddit Ads – Use remarketing to re-engage users. 5. How to ensure your brand is visible in AI search results - Contribute to high-authority domains. - Create YouTube content, answer questions on Reddit, and be cited in forums and newsletters. - Comprehensive digital presence is key—not just your own website. Resources & Tools: 🔗 Ross Simmonds x Caleb Turner 🔗 Distribution.ai 🔗 Reddit Pro 🔗 Create Once, Distribute Forever — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds — Connect with Caleb Turner — ╰ Subscribe to my channel: @growyourbizwithcaleb ╰ LinkedIn: linkedin.com/in/calebcturner/

In this episode of The Ross Simmonds Show, Ross was invited by Craig Hewitt of Rogue Startups Podcast to explore how AI is transforming B2B marketing, sales operations, and digital strategy. They cover the decline of traditional SEO, the rise of Reddit as a powerful discovery platform, the evolving importance of LinkedIn and YouTube, and practical advice on AI tools, personalization, and productivity. This is a must-listen for marketers, SaaS founders, and anyone looking to future-proof their growth strategies in an AI-driven world. Key Takeaways and Insights: 1. What’s working now?” in B2B and SaaS marketing - Personal brand content from team members on social media. - Micro-influencers and content creators paid on performance for lead-generating videos. 2. Create “ridiculously valuable” and original content - insightful data or perspectives that AI can’t replicate. - AI makes distribution and repurposing easier, but not idea generation or storytelling. - Personalization tools like Loom or LinkedIn voice messages still work well, but are hard to scale. 3. Content Repurposing & Platform Strategy - Repurposing content—doing it well beyond basic automation tools. - LinkedIn → best for B2B buyers and thought leadership. - Twitter/X → still relevant for technical audiences and startup visibility. - Instagram → underutilized channel with potential. - YouTube → huge upside for discoverability + long-form value, but tough to execute well. 4. SEO in Decline? - AI has definitely reduced Google traffic—marketers must embrace multi-channel discovery. - YouTube, Instagram, Reddit, and social as the new search engines. 5. Bonus Frameworks: - “Ross’s Hierarchy of Needs”: Revenue > Traffic > Channels. - “Distribution Framework”: Audience Attention vs Competitive Saturation = Channel Opportunity. Underhyped vs Overhyped AI Trends - Underhyped: Reddit - Massive influence in buyer decisions. - Google indexing Reddit heavily due to user trust. - Overhyped: Quora - Once valuable, now polluted and ineffective. Resources & Tools: 🔗 The Reddit Marketing Code 🔗 Distribution.ai 🔗 Loom 🔗 Trigify 🔗 Clay — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds — 👋🏾 Follow Craig — ╰ Subscribe to Rogue Startups: roguestartups.com/subscribe ╰ Twitter / X: @TheCraigHewitt ╰ LinkedIn: linkedin.com/in/craig-hewitt-78386a66/

In this episode of The Ross Simmonds Show, Ross dives into a hard truth that many creators, entrepreneurs, and aspiring founders need to hear: no one is thinking about you as much as you think—and that’s a good thing. Ross explores the concept of the “ego trap,” the fear of judgment, and the self-doubt that prevents people from pressing publish on the very ideas that could change their lives. With heartfelt personal stories and actionable advice, this episode is a rallying cry for creators to take messy action, press publish, and embrace the power of momentum. Whether you're just starting or you've been holding back on launching something important, this episode will give you the encouragement—and the permission—you need to start sharing your work with the world. Key Takeaways and Insights: 1. The Ego Trap - You're not holding back because of lack of skills—you’re trapped by your own ego. - The fear of judgment is a mental trap, not a real obstacle. 2. Why “No One Is Watching” Is Good News - In the beginning, being invisible is a superpower. - Use this phase to test ideas, experiment, and find your voice without scrutiny. 3. The Value of Imperfect Action - Pressing publish—even on a rough draft—lets you start the feedback and improvement cycle. - Perfectionism kills progress. 4. Focus on Creation, Not Criticism - People who criticize from the sidelines are rarely building anything. - Judgment is easy, execution is rare—be a creator, not just a consumer. - Don’t wait until it’s perfect. Take the risk. Hit publish. Launch the thing. - You won’t be remembered for what you almost did—only for what you actually shipped. Resources & Tools: 🔗 Foundation Marketing 🔗 Distribution.ai — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds

In this episode of The Ross Simmonds Show, Ross shares ten powerful, no-fluff strategies to separate yourself from the crowd. If you’re tired of being stuck in a cycle of dreaming and talking about success without making any progress, this episode is for you. Ross dives deep into the habits, mindsets, and decisions that differentiate top performers from the majority. With personal stories, actionable insights, and a challenge to get moving, this episode is all about taking control, creating leverage in your life, and staying disciplined to win. Key Takeaways and Insights: 1. Take Action Before You’re Ready - Waiting for perfect conditions leads to inaction. - “Feelings don’t matter. The universe doesn't care about your feelings.” - Start messy, learn by doing. 2. Make Discipline Your Default - Motivation is fleeting, but consistency builds long-term success. - “Success isn’t about doing what you feel like doing... it’s doing what you have to do.” 3. Build in Public - Share your goals and progress openly to build momentum and hold yourself accountable. - Letting people see your journey helps them invest in you—not just the outcome. 4. Become Obsessively Useful - Be someone others want to work with by being helpful and solution-oriented. - Ask: “How can I help you?” → Builds long-lasting, valuable networks. 5. Read More Than You Scroll - Social media is filled with “empty calories.” - Trade entertainment for intentional growth—30 pages of a book > 30 minutes of scrolling. - Consider books, reports, and content that challenges your thinking. 6. Say No More Often - “Distraction is a dream killer.” - Saying no protects your energy and time for what truly matters. - Be selective with your commitments. 7. Understand the Value of Leverage - Outsourcing non-core tasks is not a luxury—it’s a smart use of time. - Example: Paying for laundry outsourced an hour of work and improved productivity. - Build systems that run without you. 8. Practice & Improve Writing - Strong communication skills (especially written) amplify your impact. - Set writing goals. Accept feedback. Keep refining. - Key for storytelling, leadership, and persuasion. 9. Enter Strategic Rooms - Seek out environments that challenge you and your thinking. - Surround yourself with people ahead of you to learn and be inspired. 10. Execute Faster Than You Overthink - Analysis paralysis kills dreams. - Planning alone doesn’t win—execution does. - Speed separates idea generators from winners. — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds

In this episode of The Ross Simmonds Show, Ross dives into the practical, strategic use of artificial intelligence (AI) in content creation. He addresses a common fear among creators: that AI-generated material lacks originality and authenticity. Ross argues that when used correctly, AI doesn’t replace the human voice—it amplifies it. He lays out a five-step framework to integrate AI as a content copilot rather than a creator replacement, covering research, drafting, repurposing, optimization, and personalization. Real-world examples and tools are shared throughout to guide marketers and creators on how to scale their impact with AI—without sounding robotic. If you're playing the long game with your content strategy, this episode is a must-listen. Key Takeaways and Insights: 1. The Fear is Real—but Beating It Is Possible - Common creator concern: AI-generated content sounding generic - The solution: using AI as a creative partner, not a copy-paste machine 2. The AI Content Framework: 5 Key Areas - Research - AI allows you to conduct extensive research at scale - First Draft Creation - AI breaks writer’s block with structured first drafts - Repurposing Content - Repurpose blog posts into: - Social media posts - Podcasts - Newsletters - Video scripts - Optimization for SEO - AI can help you optimize content by identifying: - Keyword gaps - Better H1s/H2s - On-page SEO improvements - Tailorization & Personalization - AI enables communication at scale without sounding generic 3. Content as a Living ROI-Generating Asset - Content should be continuously updated and repurposed to earn maximum ROI - Multiply your hourly worth by time spent on content—then ensure that asset provides returns Resources & Tools: 🔗 Distribution.ai 🔗 ChatGPT 🔗 Microsoft Copilot 🔗 Replit 🔗 Loop Marketing Framework from HubSpot — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds

In this episode of The Ross Simmonds Show, Ross sits down with Dusty Holcomb, seasoned executive and founder of Arcqus Group, to talk about what it truly means to lead in today’s complex world. With over two decades of experience leading high-growth companies in logistics and eCommerce, Dusty shares powerful lessons on embracing vulnerability, building with intent, saying “no” to distractions, and remaining anchored in purpose. Whether you're a CEO, entrepreneur, or people leader, this conversation offers insights on self-leadership, scaling effectively, and building transformative leadership habits. Packed with real-world stories, frameworks, and actionable wisdom, this episode is a must-listen for those playing the long game. 1. Vulnerability in Leadership - How Dusty overcame surface-level transparency. - Leadership as a learned, active behavior. - Advice for leaders hesitant to open up. 2. Leading Through Chaos and Saying No - A Red Stag story: Saying no to a dream client to stay aligned with brand promise. - Anchoring every decision in first principles and mission clarity. - Use thinking time and decision frameworks to combat shiny object syndrome. 3. Challenges Facing Modern Leaders - More decisions than ever before (hello, AI). - Being “ruthlessly focused.” - Framework: “Distill it to three—and then to one.” 4. Habits, Rhythms, and Self-Leadership - Why self-care isn’t selfish. - Quarterly reviews and morning/evening routines. - Framework: Accountability through public commitment. 5. Creating Safe Spaces for Growth - How vulnerability leads to transformation in small groups. - Real stories of powerful breakthroughs and support in cohorts. 6. Three Key Lessons Dusty Would Tell His Younger Self - Trust your gut (and verify it). - You’re in the seat for a reason. - Surround yourself with good mentors and advisors. 7. On Gut Feelings and Building Confidence - Exercises to validate gut instincts. - Frame tough decisions: “What’s the worst that could happen?” 8. Breaking Imposter Syndrome - Tools for building conviction and clarity in your role. - Practice "the gap and the gain" mindset. 9 . Mentorship: How to Find and Add Value to a Mentor - Don’t chase billionaires – start with thought leadership and inner circle. - Great mentors learn from your questions. - “We often teach what we most need to learn.” 10. 3 Pain Points Most Leaders Face - Frustration vs. results gap. - “Why does everything fall on me?” - Leadership loneliness and isolation. 11. Coaching Execution Starts with Clarity & Alignment - Execution problems often stem from unclear expectations. - Solving upstream issues unlocks downstream performance. 14. The Role of CEOs: Vision and Connection - A CEO’s job is connecting purpose, vision, and plan. - Always be teaching and reinforcing the why. Resources & Tools: 🔗Arcqus Group — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds — 👋🏾 Stay connected with Dusty — ╰ Instagram: @wareagledusty ╰ Twitter / X: @wareagledusty ╰ LinkedIn: linkedin.com/in/dustyholcomb/

In this episode of The Ross Simmonds Show, Ross was interviewed by Rich Brooks to debunk the myth that content marketing ends when you press publish. Together, they explore the essential strategies behind effective content distribution, including Ross’s powerful framework: Repurpose, Remix, and Reshare. From leveraging AI tools like Distribution.ai to embracing video in B2B content strategy, this conversation is packed with actionable insights to help your content reach the audience it deserves. Key Takeaways and Insights: 1. The Real Work Starts After “Publish” - Publishing is not the final step—it’s the starting line. - Measure not by how often you publish but by how many people you reach and engage. - Most content dies in obscurity because it's never distributed effectively. 2. What is Content Distribution, Really? - The process of ensuring your content is discovered by the right audience. - Requires deep audience and channel research to deliver content in the right format at the right place. - It’s about strategy, not just amplification. 3. The Three R’s Framework: Repurpose, Remix, Reshare - Repurpose: Turn one content asset (e.g. webinar) into blog posts, newsletters, eBooks. - Remix: Reformat – video into audio, cut clips for social media. - Reshare: Continuously circulate evergreen content; don't assume one post is enough. - Modernize and refresh content similar to how Disney reboots classic stories. 4. Should You Lead with Video, Audio, or Text? - Best: Video – it’s the most repurposable and personal format, even in B2B. - Next: Audio – podcasting creates parasocial relationships and trust. - Last: Text – still valuable, but easier to fake and less engaging. - Embrace the format that aligns with your strength—but don't ignore video if you're serious about future visibility. 5. Using AI To Scale Content Distribution - AI is an accelerant: great marketers get greater, fast. - AI tools like Distribution.ai help apply your brand voice and create promotional content at scale. - Human review is still critical—AI is great, but human nuance still wins. 6. SEO Is Not Dead - "SEO is dead" is a myth. Search has evolved, not vanished. - Think beyond Google: people search on LinkedIn, Reddit, YouTube, Facebook, Instagram. - Optimize for discovery wherever your audience is searching. Resources & Tools: 🔗 Distribution.ai 🔗 Ross’s Book: “Create Once, Distribute Forever” 🔗 Agents of Change - Smart Content Distribution Strategies with Ross Simmonds — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds

In this episode of The Ross Simmonds Show, Ross dives deep into why Reddit has emerged as the most powerful organic marketing platform heading into 2025. From transforming million-dollar buying decisions to influencing AI language models like ChatGPT and Google's AI Overviews, Reddit isn't just a content site — it's a market-shaping force. Ross unpacks exactly how and why Reddit has become a SERP-dominating player, how brands can harness its authenticity-fueled power, and introduces his signature Reddit marketing framework: R.O.S.S (Reddit Operating System of Scale). Key Takeaways and Insights: 1. The Power of a Single Reddit Thread - Deals are won or lost based on one Reddit post - Reddit is no longer just memes — it’s shaping corporate decisions 2. The Rise of Reddit in Organic Search - Reddit ranked 2nd after Wikipedia for Google search traffic in late 2024 - Outperformed YouTube in search visibility - Took over bottom-of-funnel consideration traffic from platforms like G2 and Capterra 3. Why Traditional SEO is Failing - Marketers ruined trust in content with affiliate-driven blog posts - Reddit now draws 600M+ monthly visits from Google - 1,328% YoY growth in Reddit's search visibility 4. Google's Algorithm Shift & Reddit’s Role - Reddit's authentic content aligns with Google’s user-first approach - Google’s $60M data licensing deal with Reddit (2024) - New "Forums" search tab prioritizing Reddit threads 5. Reddit vs Traditional Media & Review Sites - Reddit ranks for 5.7M+ transactional keywords - Competes with giants like Wirecutter and New York Times for product discovery - 5.1M overlapping keywords with major publishers 6. Reddit's Impact on AI Training - Reddit content now foundational for LLMs (Large Language Models) - Google, OpenAI, and others using Reddit content to train AI - AI outputs now reflect sentiment from Reddit conversations 7. How Reddit Influences AI Answers - Brand reputation on Reddit can directly influence AI-generated recommendations - Reddit as a real-time, user-driven knowledge base for AI Resources & Tools: 🔗GummySearch 🔗Brandwatch 🔗Reddit List 🔗⁠Sparktoro — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds

In this episode of The Ross Simmonds Show, Ross breaks down how artificial intelligence is fundamentally changing the way consumers discover, evaluate, and choose products or services. Traditional SEO strategies and marketing funnels are no longer as effective in a world where AI platforms like ChatGPT, Claude, Gemini, and TikTok summaries serve as the first touchpoint for buyers. Ross not only highlights these seismic shifts but also provides a concrete blueprint for brands looking to thrive in an AI-influenced world: show up where the machines are listening, create confident content, and double down on what only humans can do—empathize and build trust. Key Takeaways and Insights: 1. AI Has Become the New Middleman - AI is now the layer between businesses and buyers—not your website, blog, or email campaign anymore. - Platforms like Google Search are now serving AI-generated answers directly in the SERPs. Users no longer need to click through to content. 2. The Rise of AI-Powered Discovery - Tools like ChatGPT, Claude, and Gemini are replacing traditional search. - Platforms like Reddit and TikTok are leveraging AI to deliver research-based answers and recommendations. 3. AI Discovery vs. Traditional SEO - Search is now decentralized—starting on TikTok, Reddit, Instagram, and AI tools. - “GEO” (Generative Experience Optimization) is not just another flavor of SEO—it's a new paradigm. 4. Evaluation Before Interaction - Buyers are arriving at demos already informed via AI comparisons and analysis. - Trust has already been formed—or lost—before your team speaks to the buyer. 5. AI’s Interpretation of Trust - AI evaluates trust by looking at author credibility, citations, platform presence and content quality. - Influencing LLMs (Large Language Models) is now as important as influencing people. 6. Actionable Solutions - Solution #1: Shift Your Mindset - Solution #2: Build Authoritative Content Moats - Solution #3: Align for the Pre-Sales Journey 7. The Ultimate Competitive Edge: Being Human - AI can't replicate human empathy, intuition, or emotional intelligence. - Your ability to build trust in 1:1 conversations and real-world engagement is your moat. Resources & Tools: 🔗 ChatGPT 🔗 Claude 🔗 Gemini 🔗 Reddit AI Tools 🔗 Perplexity AI — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds

In this episode of The Ross Simmonds Show, Ross talks with Craig Samson, founder of Gran Sasso HR Solutions, about modern leadership, people strategy, and rebuilding organizational culture. Craig shares practical frameworks for leading with vulnerability, building high-performing teams, and evolving HR from a support function into a strategic driver of business value. He also dives into the importance of self-awareness, psychological safety, and how to lead effectively in both in-person and remote-first organizations. Whether you're a founder hiring your first team, a new people leader, or an executive looking to scale a performance-driven culture, this episode is packed with actionable leadership wisdom. Key Takeaways and Insights: 1. What Makes a Great Modern Leader - Effective leaders today lead with authenticity, vulnerability, and trust. - Leadership is no longer about knowing everything—it’s about empowering others. - Letting go of traditional ego-driven expectations is key to being relatable. 2. Vulnerability in Leadership: Turning Weakness into Strength - Vulnerability builds trust—it's OK (and essential) to not have all the answers. - Invite collaboration by admitting shortcomings and asking for help. - “The more you give it away, the more you get back.” 3. Advice for Founders Building First-Time Leadership Teams - Founders should avoid hiring clones of themselves. - Surround yourself with diverse thinkers—balancing fast-moving visionaries with detail-focused operators. - Slow down to clearly communicate expectations. 4. Frameworks for Building Balanced Teams - Understand human biases: we tend to gravitate toward those who are like us. - Craig recommends the DiSC personality tool to build self-awareness and team compatibility. 5. Elevating HR to a Strategic Advantage - HR must shift from policy enforcement to business partnership. - Use data to show ROI on people investments (absenteeism, turnover, engagement). - Craig recommends anonymous employee engagement surveys to get deeper insights. 6. Transforming Culture at Scale - Craig shares a case study from his time overhauling HR at a billion-dollar retailer. - Flipped the HR model by sending teams into the field to rebuild trust and partnership with operations. - Engagement and performance increased significantly post-transformation. 7. Remote Leadership & Trust - Manage to deliverables, not screen time. - Over-communicate expectations and purpose. - Use in-person time strategically to build deep connections. Resources & Tools: 🔗 DiSC Behavioral Assessment 🔗 Gran Sasso HR — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds — Connect with Craig — ╰ Twitter / X: @craigsampson07 ╰ LinkedIn: linkedin.com/in/craig-sampson-263b3527/

In this episode of The Ross Simmonds Show, Ross dives deep into the real cost of high performance and ambition. From managing two companies and global speaking engagements to parenting with intention, Ross offers a transparent look at his life and how he approaches productivity, sacrifice, and sustainability — not through the lens of balance, but through integration. If you're someone who's chasing big things and wondering how to keep going without losing yourself, this episode is packed with insights and frameworks to help you build for the long game. Key Takeaways and Insights: 1. The Myth of Balance - High achievement rarely comes from comfort or balance. - Growth is messy, intense, and requires sacrifice. - Striving for a 1% outcome means choosing priorities with intention, not perfection. 2. Living With Intention, Not Guilt - Balance isn't about doing everything — it’s about choosing what matters most. - “Every yes is a no to something else.” Choose your “yes” intentionally. 3. Say No Strategically - Practical example: saying no to ad-hoc calls or meetings without clear agendas. - Use your calendar to reflect your life priorities — from anniversaries to golf sessions. 4. Mindset Shifts That Scale - Shift mindset from scarcity ("I don’t have time") to gratitude ("I get to do this"). - Burnout often stems from expecting trade-offs without acknowledging purpose. Resources & Tools: 🔗 Garmin Watch — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds

In this episode of The Ross Simmonds Show, Ross explores the journey from content creator to respected industry leader. He breaks down what it really takes to shift from getting attention online to earning recognition and influence in your niche. If you're focused on building long-term authority, leading important conversations, and creating real impact with your online presence, this episode is for you. Key Takeaways and Insights: 1. Build Depth, Not Just Reach - Authority is built with repetition, storytelling, and action—not virality. - Creators get likes, leaders drive action. - Leadership = influence, invitations, and impact. 2. Show, Don’t Just Tell - Depth is more powerful than width: Own one niche instead of dabbling in many. - Importance of specialization—become a 1%-er in your niche. 3. Create Signature (Evergreen) Assets- Build evergreen content—that’s share-worthy even when you're offline. - Influence grows when people see you apply what you preach - Move beyond short-form content that disappears in the scroll. - Recommended formats: podcasts, books, blogs, keynote decks. 4. Consistency Is the Currency of Trust - Trust comes through delivering value, not asking for attention. - Consistency > Inspiration. 5. Connect With Other Leaders - Influence multiplies with strong associations. - Want to build influence? Start by playing a long game, not chasing trends. - True influence = outcomes, not impressions. - Vulnerability & authenticity build trust. - Don’t only create content—create conversations. - Commit deeper. Go further. Build impact. Resources & Tools: 🔗Create Once, Distribute Forever 🔗Foundation Marketing 🔗Distribution.ai — 👋🏾 Let's stay connected —╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds ╰ Website: rosssimmonds.com

In this episode of The Ross Simmonds Show, Ross sits down with Brayden Young, co-founder & CEO of Slash Experts and original co-founder of Sendoso, to break down what it takes to cut through the noise in B2B sales and marketing. Brayden reflects on his entrepreneurial journey, the evolution of go-to-market strategies for 2025 and beyond, and how AI is reshaping the landscape for marketers, founders, and sales teams. They dive into personal philosophies, balancing family with drive, using strategic gifting as a growth lever, and how connecting customers with prospects is transforming the sales cycle. If you're in the trenches of building or scaling a company, this episode is packed with invaluable lessons. Key Takeaways and Insights: 1. Human conversations > traditional sales decks: Connecting real customers with prospects accelerates trust and conversions. 2. Strategic gifting is about thoughtful timing, not splashy spend. Think: handwritten notes, trigger-based outreach, and lifecycle communications. 3. Reviews are great, but community-driven insights and live interactions are the future of software buying. 4. AI is shifting go-to-market: fewer people, more productivity. Understanding how to use AI is now table stakes. 5. Success is relative: It’s not just revenue — it’s freedom, fulfillment, and building something that lasts 6. Brayden’s Personal Frameworks - “Don’t build in a silo” — Always validate with customers before building product. - “Three People Rule” — The only people he calls for big advice: wife, mom, co-founder. - “Suck It Up or Go for a Walk” — His motivational speeches with his wife. - First-time employee comp tip: Pick a high milestone and negotiate for equity or secondaries if you hit it. Resources & Tools: 🔗 Slash Experts 🔗 Sendoso 🔗 ClickUp 🔗 Punch Financial 🔗 Quickbooks 🔗 Get Parallel — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds — 👋🏾 Connect with Braydan Young — ╰ LinkedIn: linkedin.com/in/braydanyoung/

In this episode of The Ross Simmonds Show, Ross dives into the powerful implications of OpenAI's newly released ChatGPT-5. Far beyond a minor update, this version represents a paradigm shift in AI capabilities, from extended context retention to creating fully functional applications with a single prompt. The discussion centers around the disruptive impact of GPT-5 on knowledge work, the rising bar for professional performance, and how leveraging AI tools is becoming the new baseline for productivity and innovation. The host also shares insights into deploying AI tools within organizations and offers practical advice on how to prepare for a rapidly changing future. Key Takeaways and Insights: 1. What ChatGPT-5 Can Do - GPT-5 is not just faster or smarter—it fundamentally transforms human-AI collaboration. - Capable of complex reasoning, task execution, and creating entire games from a single input prompt. - Designed for more advanced applications, such as coding, diagnosing, designing, and more. 2. Real-World Use Cases & Case Studies - Designers creating brand kits in seconds. - Founders launch entire landing pages with GPT-5. - Students using it for interview prep. - Customer service automation through LLMs. - Developers use it for QA and debugging. 3. The New Productivity Baseline - Mediocrity is no longer sustainable in a world where AI delivers solid output instantly. - Professionals Chatmust either augment with AI or risk becoming obsolete. - Being an early adopter leads to significant competitive advantage. 4. AI Adoption Is No Longer Optional - Skipping AI in 2025 likened to ignoring the internet in 2005. - Skeptics are compared to beachgoers dismissing a tsunami as a "big wave." - AI is poised to transform white-collar work more dramatically than social media or mobile tech. Resources & Tools: 🔗ChatGPT 🔗Distribution.ai 🔗Fathom — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds