MarTech Podcast ™ // Marketing + Technology = Business Growth

AI vendors overuse "agentic" without explaining real business value. Chris O'Neill, CEO of GrowthLoop, brings decades of scaling experience from Google Canada ($500M to $2B) and launching Glean to $7.2B valuation. He shares how to bypass lengthy proof-of-concept cycles by moving customers directly into production within 24 hours. O'Neill discusses building composable CDPs that automate marketing cycles and create compounding growth engines through intelligent data activation. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most marketers claim to be data-driven but lack the infrastructure to act on insights in real-time. Chris O'Neill, CEO of GrowthLoop, brings experience scaling Google Canada from $500M to $2B and launching Glean to a $7.2B valuation. He explains how agentic AI learns from customer data to automate marketing cycles across channels and discusses rapid deployment strategies that bypass traditional six-week proof-of-concept timelines. O'Neill also shares how composable CDPs create compounding growth engines that iterate based on real-time performance insights. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing teams struggle with AI workflow implementation at scale. Chris O'Neill, CEO of GrowthLoop, brings experience scaling Google Canada from $500M to $2B and launching Glean to a $7.2B valuation. He demonstrates using Claude for automated investor updates and building custom applications that convert newsletters into podcast feeds through transcription and RSS automation. The discussion covers agentic AI systems that learn from data patterns and activate across marketing channels with real-time performance optimization. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI threatens traditional customer data platforms with automated marketing cycles. Chris O'Neill, CEO of GrowthLoop, brings experience scaling Google Canada to $2B and launching Glean to a $7.2B valuation. He discusses how agentic AI learns from data patterns to activate campaigns across channels automatically. The conversation covers building composable CDPs that iterate based on real-time performance insights and circumventing traditional proof-of-concept timelines to deploy marketing automation within 24 hours. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI forces marketing teams to pivot faster than ever before. Chris O'Neill, CEO of GrowthLoop, brings experience scaling Google Canada from $500M to $2B and launching Glean to a $7.2B valuation. He explains how agentic AI learns from customer data to automate marketing cycles across channels. The discussion covers building compounding growth engines that iterate based on real-time performance insights. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing teams waste 90% of their martech stack capabilities. Chris O'Neill, CEO of GrowthLoop, explains how agentic AI transforms data warehouses into intelligent marketing engines that learn and optimize automatically. The conversation covers composable CDP architecture that brings AI directly to your data cloud, always-on measurement systems that replace traditional A/B testing, and causal decisioning frameworks that prove marketing's impact on lifetime value rather than just correlation metrics. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Digital out-of-home spend will surpass static billboards within five years. Alex Weinberger, General Manager of DOOH at AdRoll, explains how programmatic buying has transformed outdoor advertising into a measurable, targetable channel. The discussion covers real-time bidding for screen selection across venues from gyms to airports, attribution methods including foot traffic tracking and brand lift studies, and creative strategies that maximize the four-second attention window with bold visuals and minimal text. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most marketers think billboards are just brand awareness plays. Alex Weinberger is General Manager of Digital Out-of-Home at AdRoll, where he's leading the launch of programmatic DOOH across their growth marketing platform. The conversation covers using geofencing to target decision-makers at their headquarters with dayparted campaigns, leveraging foot traffic attribution to measure real-world conversions, and building omnichannel strategies that connect DOOH exposure to retargeting campaigns across display and CTV. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Digital out-of-home advertising lacks programmatic targeting capabilities. Alex Weinberger is General Manager of DOOH at AdRoll, specializing in programmatic media and full-funnel advertising strategies. The discussion covers real-time bidding for screen selection, device exposure tracking within preset radiuses around digital screens, and attribution methods including foot traffic analysis and brand lift studies. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Digital out-of-home advertising lacks proper attribution and targeting capabilities. Alex Weinberger is General Manager of Digital Out-of-Home at AdRoll, specializing in programmatic DOOH media buying and full-funnel campaign strategies. The discussion covers programmatic real-time bidding for screen selection across roadside billboards and place-based venues like gyms and restaurants, foot traffic attribution using device proximity measurement within preset radiuses, and omnichannel retargeting by connecting exposed devices to display and CTV campaigns. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Digital out-of-home advertising is becoming programmatically targetable and measurable. Alex Weinberger, General Manager of DOOH at AdRoll, explains how programmatic buying has transformed traditional billboards into a full-funnel marketing channel. The conversation covers real-time bidding for screen selection across 97 venue types, attribution methods including foot traffic and brand lift studies, and retargeting capabilities that connect physical world exposure to digital follow-up campaigns. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Digital out-of-home advertising is becoming programmatically targetable and measurable. Alex Weinberger is General Manager of DOOH at AdRoll, specializing in programmatic media and revenue growth strategies. The discussion covers real-time bidding for screen selection, device-level exposure tracking for attribution, and multi-channel retargeting capabilities that connect physical world impressions to digital follow-up campaigns. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Organic podcast growth depends on genuine audience reaction, not vanity metrics. Cody Gough, Podcast Growth Strategist at NerdWallet, explains how to identify real market fit through authentic engagement signals. He reveals why unsolicited listener feedback indicates true value delivery and discusses how to distinguish between genuine fans and transactional outreach when measuring podcast success. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most business podcasts fail when they add video without understanding audience behavior. Cody Gough, Podcast Growth Strategist at NerdWallet, has scaled award-winning shows for global brands including Discovery and built Curiosity Daily into a top science podcast. He reveals why genuine listener reactions signal true market fit over vanity metrics. Gough explains how to build sustainable organic growth by focusing on community engagement rather than just distributing audio content. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

NerdWallet is on a mission to help provide clarity for consumers and SMBs so they can make financial decisions with confidence. We work hard to cultivate an award-winning culture in which our Nerds can realize this mission, and we pride ourselves on the programs we’ve created to positively impact the lives of our consumers, our Nerds, and our wider world. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Organic podcast growth remains elusive for most marketing teams despite massive content investments. Cody Gough, Podcast Growth Strategist at NerdWallet, has scaled award-winning shows for global brands including Discovery and built Curiosity Daily into a top science podcast. He identifies authentic audience reactions and unsolicited listener engagement as the primary indicators of true podcast market fit. The conversation covers sustainable growth strategies that prioritize genuine community building over vanity metrics. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most podcasts fail because they prioritize vanity metrics over genuine audience connection. Cody Gough, Podcast Growth Strategist at NerdWallet, has scaled award-winning shows for global brands including Discovery and built Curiosity Daily into a top science podcast. He explains how authentic social engagement signals true market fit and why unsolicited listener feedback indicates sustainable organic growth. Gough demonstrates how to distinguish between genuine audience value and promotional noise when measuring podcast success. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Organic podcast growth remains elusive for most business shows. Cody Gough is a Podcast Growth Strategist at NerdWallet with over 20 years of content marketing experience who has scaled award-winning shows for global brands including Discovery. He reveals strategic keyword optimization in titles and publisher names can drive 15-20% organic download growth, guest swaps with fellow podcast hosts generate the highest conversion rates, and YouTube's algorithm prioritizes short-form content over long-form business podcasts requiring different content strategies for each platform. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former Demandbase founder, explains how to illuminate hidden customer journeys that traditional analytics miss. The discussion covers view-through attribution methodologies using smart pixels and API integrations, account-based measurement approaches that reveal 3x more website visitors than industry standards, and AI-powered decision engines that can generate media mix recommendations in seconds based on cost-per-engagement metrics across channels. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO of Channel99 and former Demandbase founder, explains how 70% of website traffic gets misclassified as "direct" when it actually comes from identifiable marketing channels. The discussion covers view-through attribution methodologies that reveal 3x more visitor sources, account-based tracking using network IPs and user agents, and AI-powered decision engines that analyze marketing spend efficiency across channels like LinkedIn organic social and display advertising. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.