This Life Ain't For Everybody

Chad sits down with John Rich, this month’s DemerBox Artist of the Month, for a deep conversation about the music business, creative freedom, and the fine line between success and significance. John talks about the birth of the Music Mafia, the rise of Big & Rich and Gretchen Wilson, and how Nashville’s sound and politics have shifted over the years. He talks about staying authentic, honoring the flag, and writing songs that mean something, even when they ruffle feathers. We love how John Rich is unapologetically himself. He's outspoken, sharp, funny, and fearless. If you believe real country music still needs a backbone, this one’s for you. This episode is presented by Jack Daniel's Tennessee Whiskey and brought to you by Demerbox, Resistol, LEER, and Nappa Valley Olive Oil.

Chad sits down with Kevin Thomas, this month’s DemerBox Artist of the Month, to talk about country music and the way it’s meant to be! They dig into what being an “outlaw” really means today: betting on yourself, staying authentic, and writing songs that come from the gut. Kevin shares his story, the sacrifices, the lessons, and the fire that keeps him chasing his sound on his own terms. It’s a talk about music, mindset, and the grind that separates the dreamers from the doers. If you still believe real country lives in the hands of independent artists, you’ll feel this one. This episode is presented by Jack Daniel's Tennessee Sour Mash Whiskey, and brought to you by Demerbox, Jack Link's Nappa Valley Olive Oil, and Cowboy's Choice Horse Feeds

Chad’s riding the high of a Texas trip you don’t forget; good friends, legendary music, and a little time soaking up the kind of soul you only find in the Lone Star State. He breaks down the spots you gotta hit, the food worth chasing, and the feeling of sharing life and laughter with Jamey Johnson, a man who writes with pain, pride, and fire in his gut. There’s singing, storytelling, and a whole lot of gratitude for this crazy life. Pull up a chair. Put your feet up. This one comes from the heart, and the honky-tonk. This episode is presented by Jack Daniel's Tennessee Whiskey, Scoreboard Nashville, The Nashville Palace, Demerbox, and The Provider Culinary.

In this episode, Chad shares a night that hit deep; a private look inside the heart and soul of Drake White and his band. From the camaraderie on the bus to the fire on stage, this one’s about resilience, gratitude, and the power of staying true to who you are. He breaks down Drake’s story, his songs, and why the album Spark still stands as one of the most underrated records in country music. As always, Chad calls it like he sees it and gives tribute to Drake White, to the dreamers, and to everyone who knows the grind never quits! This episode is presented by Jack Daniel's Tennessee Whiskey and brought to you by Demerbox, Oakley sunglasses, and LEER toppers.

Chad and Alex are back and breakin’ it all down! From the lost art of kids actually working for their fundraisers to how our personal info is floating around online. Chad learned what “drip” means (thanks to his daughter), and let’s just say… the fashion feedback wasn’t great. They get into cyclists, city chaos, and planning spring training trips, and somehow still find time to talk fights, bikes, and what’s coming up this hunting season. It's the perfect blend of everything that makes Breakin’ It Down what it is: raw, hilarious, and always a little unpredictable. This episode is brought to you by Jack Daniel’s Tennessee Whiskey, Leer toppers, Oakley Sunglasses, and Pecos Outdoor!

Chad sits down with Brett Fritz, the man who’s built a reputation for asking the hard questions and diving deep into the stories most people stay away from. From global politics to media headlines, from social influence to free speech and Charlie Kirk, Brett brings his unfiltered takes and unapologetic curiosity to the table. The conversation gets wild, thought-provoking, and sometimes even a little uncomfortable, but that’s what makes it worth hearing. You don’t have to agree with everything he says to walk away thinking differently. That’s the point. So sit back, keep an open mind, and get ready for a ride that’ll make you question what you think you know. This episode is presented by Jack Daniel's Tennessee Whiskey and brought to you by The Provider Culinary, Mickey Thompson Tires, Cowboy's Choice Horse Feed, Corning Ford, Bedslide, Oakley, and The Nashville Palace.

In this episode, Chad sits down with Coach Jake McKinley from the University of Nevada, a coach who believes that sports are one of the best classrooms in life. From the dugout to the locker room, Jake’s philosophy is simple: athletics build character, discipline, and leadership in ways that last far beyond the game. They talk about what it means to guide young athletes, how patience and honesty shape great teams, and why real coaching is about preparing people for life, not just competition. They even get into the little things that make a big difference, and why Jake swears by Lululemon for those who live an active lifestyle. It’s a real, grounded conversation about mentorship, mindset, and the kind of lessons that stick with you long after the scoreboard fades. This episode is presented by Jack Daniel's Tennessee Whiskey and brought to you by Sierra Strength and Speed, Banded Casual Clothing, Napa Valley Olive Oil, PECOS Outdoors, and Mickey Thompson Tires and Wheels

In this episode, Chad sits down with Yo Legroan from ReDirect Athletics in Reno, Nevada. Yo is a man whose mission goes way beyond sports. He isn’t just training athletes; he’s raising leaders. His passion is contagious, his mindset is relentless, and his belief is simple: everybody needs something, and everybody needs love. The conversation gets real. From boxing as a metaphor for life, getting knocked down, getting back up, and training harder, to race, resilience, and the role of strong men guiding the next generation. Chad and Yo don’t shy away from the tough stuff. They dig into derogatory terms, cultural divides, and the mentors from different backgrounds who shaped them into who they are today. This one is seriously raw, honest, and it’s the kind of talk that sticks with you. If you care about grit, accountability, and the future of our kids, this is one you can’t miss. This episode is presented by Jack Daniels Tennessee Whiskey, and brought to you by Liberty Heritage Apparel, RIGID Industries, Bedslide, Mickey Thompson Tires, and PECOS Outdoors!

Chad and Alex are back at it, and this one doesn’t waste time. From the shine of car shows and riding motorcycles to the challenges of hunting big game, the guys cover it all. Alex lays down his love for motorcycles, while Chad pushes the conversation into the wild and back again. Then the talk turns to freedom of speech, the secret service, and the fallout of celebrating the wrong thing at the wrong time, Security, and the devastating loss of Charlie Kirk. It’s important, and it's all on the table. This is Breakin’ It Down at its core: funny, sharp, honest, a little reckless, and so important in today's world. This episode is brought to you by Jack Daniel’s Tennessee Whiskey, Leer toppers, Oakley Sunglasses, and Pecos Outdoor! Enjoy!

Chad sits down with professional mountain biker Luke Whitlock for a conversation that goes way past the handlebars. Luke’s gearing up for the 2025 Red Bull Rampage, the biggest stage in freeride mountain biking, and he lays it all out! They get into what it takes mentally, physically, and emotionally to stare down the kind of lines that could break you in a second. They talk grit, injuries, fear, and why mindset is the real difference when the dirt drops away beneath you. Luke opens up about the struggle of making a living in extreme sports, the rituals and training that keep him sharp, and the responsibility of showing young riders what resilience really looks like. From funny stories to total truths, this one hits on what it means to push limits and refuse mediocrity. If you’ve ever wondered what it takes to compete at the top, or why athletes like Luke keep coming back for more, this is the inside look you won’t get anywhere else. This episode is presented by Jack Daniels Tennessee Whiskey, and brought to you by Nashville Palace, Scoreboard Nashville, LEER, Resistol, and Cowboy's Choice Feeds

Brent Cobb is back for Part Two, and this one’s all about the music. Chad and Brent dig into the craft: songwriting, influences, and details that show why Brent’s one of the best of his generation. There’s even a surprise influence of Brent's that may surprise you! Brent and Matt play “Shine On Rainy Day” live in the room, and it’s flat-out incredible. This episode feels less like an interview and more like hanging out on the bus with a band at the top of their game. It's real talk, big laughs, and music that cuts straight to the soul. If you've never heard Brent sing live, prepare to be a lifelong fan. This episode is presented by Jack Daniel’s Tennessee Whiskey, and brought to you by DEMERBOX, Caesar’s Palace and Entertainment, The Nashville Palace, Corning Ford, Mickey Thompson Tires, BedSlide, Napa Valley Olive Oil, Oakley Sunglasses, and ZLINE Kitchen & Bath.

Brent Cobb isn’t just one of the best songwriters alive; he’s one of the most genuine people you’ll ever meet. In Part 1 of this two-part sit-down, Chad hangs out with Brent and his bandmates, Matt and Wade, better known as The Fixin’s, for a conversation that feels less like an interview and more like a night on the bus after a show. They talk about the magic of playing music with your best friends, why Brent trusts his band so deeply, and why the best nights on stage are the ones that feel like a front-porch jam. There are plenty of laughs, some wild road stories, and even a phone call to Hayes Carll that takes a hilarious, unexpected turn. This is the kind of episode that reminds you why country music hits so hard when it’s honest. If you want a glimpse of what makes Brent Cobb and The Fixin’s so special, this is it. This episode is presented by Jack Daniel’s Tennessee Whiskey and brought to you by DEMERBOX, Caesar’s Palace and Entertainment, The Nashville Palace, Corning Ford, Mickey Thompson Tires, BedSlide, Nappa Valley Olive Oil, Oakley Sunglasses, and ZLINE.

Part two picks up right where the first left off. Chad, AG Gregoroff, the man behind Toehold flip-flops, and UFC fighter Cody Stamann keep it real. They touch on everything from funny stories and what drives people to invest in ideas and brands. They break down how Toeholds are built to last when everything else wears out. These guys are proving that quality, grit, and a little audacity still mean something. It’s another inspiring and hilarious episode you’ll catch yourself replaying. If you thought part one was good, this is where it really feels like you’re in the room, drink in hand, hearing stories that don’t usually make the headlines. This episode is presented by Jack Daniel's Tennessee Whiskey, and brought to you by Toehold Flipflops, Oakley Sunglasses, and Nappa Valley Olive Oil.

Ever wonder what a $500, or even a $5,000 flip-flop looks like? Chad sits down with AG Gregoroff, the founder of Toehold, and UFC fighter Cody Stamann to find out. This isn’t your average footwear. Toehold is built for people who want the best, not the disposable. That mindset has put their sandals on the feet of names like Joe Rogan, President Donald Trump, Dana White, and now, Chad himself! (Thanks AG!) AG’s story is unique and impressive. It's a one-of-a-kind climb that proves betting on quality and passion still matters. Add Cody into the mix, and the conversation only gets bigger. From mindset, hustle, and the kind of stories that stick with you, to maybe even changing how you are thinking about a dream you've been placing on the back burner. If you’ve ever thought about what it takes to build something bold enough to stand out, this episode will open your eyes! This Episode is presented by Jack Daniel's Tennessee Whiskey, and brought to you by Toehold Flip Flops, Oakley Sunglasses, and Nappa Valley Olive Oil.

Chad and Alex are back behind the mics, and it’s the usual hilarious chaos. They tear into rap artists, lyrics, and what really holds up, before drifting into whiskey, exotic food, and backstage stories with Cody Cannon of Whiskey Myers. Hunting dinners, missing life’s big moments, and what it takes to balance the grind with everything else all make their way into the mix. And then there’s the car show. Alex thinks it's awesome, Chad thinks it's lame. But the funniest part is when Chad calls Alex out for never inviting him anywhere, while Chad invites Alex to everything. It’s another raw, hilarious, and unfiltered episode that makes Breakin’ It Down what it is. This episode is brought to you by Jack Daniel’s Tennessee Whiskey, Leer toppers, Oakley Sunglasses, and Pecos Outdoor! Enjoy!

In this solo episode of This Life Ain’t For Everybody, Chad takes the mic and rolls through the things he’s fired up about right now. From the music spinning on his playlist to the magic of Jack Daniels, Nashville nights to the lights of Caesar’s Palace, all the way back to the beauty of Lake Tahoe. This one’s a ride through the places, people, and sounds that fuel his life. And then there’s Metallica. Chad breaks down what it’s like to see one of the greatest bands in the world live. This episode is brought to you by Jack Daniel's Tennessee Whiskey, Caesar's Palace and Entertainment, Travel Nevada, Napa Valley Olive Oil and Oakley Sunglasses

In this episode, Chad sits down with his good friend and country music artist Drake White for an honest, powerful, and deeply inspiring conversation. Drake has a documentary coming out in a couple of weeks on his incredible and inspiring journey. He opens up about the life-changing stroke that nearly ended everything for him. Paralyzed and facing an uphill battle, he leaned on grit, faith, determination, and an unwavering love of the outdoors to fight his way back. His story is one of comeback, resilience, and refusing to let life define him. Chad and Drake talk about family, music, pain, healing, and the mindset it takes to push through when the odds are stacked against you. Drake’s message is bigger than music. It’s about living with purpose and inspiring others to rise above their own struggles. If you’ve ever needed proof that the human spirit can overcome anything, this is it. This episode is brought to you by Jack Daniel’s Tennessee Whiskey, DemerBox, Oakley Sunglasses, Banded Casual Wear, Napa Valley Olive Oil, The Nashville Palace, And Mickey Thompson Tires and Wheels.

Chad and Alex are back! This time they’re tearing into the modern media mess like only they can. From doom-scrolling binges to Netflix specials, they get into: Are movies still as good as they used to be? Or have lower budgets and higher expectations killed the magic? They unload Adam Sandler’s career arc. From the Happy Gilmore glory to whatever dropped last week that makes you laugh your butt off. The guys have their usual takes on old-school music that still hits the gut, laughs that sneak up on you, and enough cultural critique to light a bonfire. Chad and Alex don’t tiptoe. They rip open how we consume media today and whether it's even worth buying a ticket to see the old rockstars still going hard. Pour that Jack, take a seat, and let’s do this. This episode is brought to you by Jack Daniel’s Tennessee Whiskey, Leer toppers, Oakley Sunglasses, and Pecos Outdoor!

Small towns move at their own pace, and that’s the beauty of it. In this solo episode, Chad dives into life without the constant scroll, the kind of connections you only find in places like Lake Almanor, and the quiet moments that mean everything. It’s about slowing down, breathing deep, and remembering what matters before it slips away. This episode is brought to you by Napa Valley Olive Oil Merlo Farming Extreme Diesel Mickey Thompson Tires and Wheels Oakley Sunglasses ATC Consulting And The Provider

In Part Two of Chad’s conversation with Joey Gilbert—retired pro boxer, Nevada attorney, and co-founder of TKO Vitality—the focus shifts to the how. How to strip away the excess weight that’s holding you back. How to fix sleep apnea before it robs you. How to boost your energy, sharpen your mindset, and feel like the best version of yourself, every single day. There might be one simple answer for you. Joey breaks down the real, science-backed ways to give your body the best shot at performing at its peak that your favorite athletes, doctors, and speakers have been talking about for years. But this time, it's actually within reach. He’s not just talking about physical gains; when you feel your best, it changes everything: your relationships, your confidence, your life. If you’ve been waiting for the sign to start taking your health seriously, this is it. The blueprint is here. All you have to do is listen. This episode is brought to you by TKO Vitality, Champion Peptides, Sierra Strength and Speed, DemerBox, PECOS Tables, Oakley Sunglasses, and Z-Line Kitchen.