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Marketplace Tech

American Public Media

Monday through Friday, Marketplace demystifies the digital economy in less than 10 minutes. We look past the hype and ask tough questions about an industry that's constantly changing.

Location:

Los Angeles, CA

Description:

Monday through Friday, Marketplace demystifies the digital economy in less than 10 minutes. We look past the hype and ask tough questions about an industry that's constantly changing.

Language:

English

Contact:

261 South Figueroa Street #200 Los Angeles, CA 90012 (213) 621-3500


Episodes
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Bytes: Week in Review - OpenAI officially joins the browser wars

10/24/2025
OpenAI released its new web browser, Atlas, in a bid to become our main conduit to the internet. Plus, we learned this week that Amazon may be planning to expand its use of robots and shrink its use of humans at its warehouses. And this week's disruptive outage at Amazon Web Services reminded us of just how much we depend on cloud computing, even for a good night's sleep. Marketplace’s Nova Safo discussed all of this with Jewel Burks Solomon, managing partner at the venture firm Collab Capital, for this week’s Marketplace Tech Bytes: Week in Review.

Duration:00:14:41

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The aerospace industry is betting on hybrid air taxis

10/23/2025
The promise has been titillating: quiet, electric taxis taking off vertically, floating over urban traffic. The consulting firm McKinsey says in a matter of five years, flying taxi fleets could rival airlines in size. Well, maybe. It's already taking longer than predicted. Marketplace’s Henry Epp has been tracking the industry and its evolution.

Duration:00:06:21

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How Indigenous communities are adopting AI

10/22/2025
Artificial intelligence holds a lot of promise for tribal nations — as a force multiplier for hard-to-staff departments, a tool to better serve tribal citizens, and even to aid in the revitalization of Indigenous languages and culture. But, as with all applications of AI tools, data security concerns loom. And some nations are adopting the new technology quicker than others. For an overview, Marketplace’s Nova Safo spoke with Savannah Peters, who covers Indigenous communities for Marketplace.

Duration:00:05:46

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How will AI-led e-commerce affect small businesses?

10/21/2025
AI chatbot adoption is moving rapidly. We can already ask the tools to help us find local restaurants, a good deal on an item we’re looking to purchase. And soon, we’ll even be able to buy products from Walmart through ChatGPT. But as more people turn to AI for search and shopping, what happens to small businesses that traditionally depend on web searches and online reviews?

Duration:00:06:20

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New CA law requires Uber and Lyft to bargain with drivers

10/20/2025
California has enacted a law requiring rideshare giants Uber and Lyft to collectively bargain with their drivers. Because the drivers are technically independent contractors, they otherwise would not have federally-protected labor rights like full-time employees. The new state law could be a game changer. Marketplace’s Nova Safo spoke with Levi Sumagaysay, reporter at CalMatters, who helps sift through the details of the law.

Duration:00:09:49

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Bytes: Week in Review — Instagram to limit content for teens, Walmart lands OpenAI deal, and Apple rebrands streaming service

10/17/2025
AppleTV+ ditches the plus in its name. Plus, Walmart announced an e-commerce deal with OpenAI so customers can shop through ChatGPT. But first, Instagram announced what it called PG-13 settings for teen accounts. Marketplace’s Nova Safo spoke with Joanna Stern, senior personal technology columnist at the Wall Street Journal, to discuss all these topics and more.

Duration:00:10:22

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Documents show ICE wants a nonstop social media surveillance system

10/16/2025
Immigration and Customs Enforcement wants to set up an around-the-clock social media surveillance network, according to public documents reviewed by WIRED magazine. Under the proposal, ICE would partner with private contractors to monitor platforms like Facebook, Instagram, and YouTube for information and leads that can be passed on to officers in the field. Marketplace’s Nova Safo spoke with Dell Cameron, senior writer at WIRED who broke the story, about the proposed structure of this new surveillance program.

Duration:00:05:42

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FCC cuts expansion to broadband, hotspot access

10/15/2025
Before the government shutdown, the Federal Communications Commission voted to end funding for Wi-Fi on school buses and the lending of hotspot devices from libraries. Nicol Turner Lee, author of “Digitally Invisible,” said this could further the digital divide for marginalized communities.

Duration:00:09:15

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Is surveillance technology a more humane alternative to detaining immigrants?

10/14/2025
Countries all over the world use technology to keep track of immigrants released from detention centers. The idea is to allow people to live in communities while their cases are adjudicated. But Petra Molnar of the Refugee Law Lab at York University said the technology is also often employed in ways that are too intrusive and can act like digital shackles. She told Marketplace’s Nova Safo that even smartphone apps, which can be glitchy, are a challenge for immigrants who are often waiting on asylum claims.

Duration:00:11:44

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AI companies are eyeing your shopping cart and your data

10/13/2025
Open AI has added a checkout feature to ChatGPT, partnering with Etsy and Shopify to let users purchase some items from select merchants. OpenAI says ChatGPT's answers are still organic and unsponsored. But why not offer a seamless way to buy things that come up in certain responses? Eventually this could lead to so-called “agentic” shopping: letting AI research items, pick one, and then buy it on our behalf. Marketplace's Nova Safo spoke with colleague Meghan McCarty Carino about what AI companies stand to gain from integrating e-commerce tech.

Duration:00:07:28

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Bytes: Week in Review - OpenAI's new deal with AMD raises more concerns of AI bubble

10/10/2025
The ongoing government shutdown has caused a lapse in the Cybersecurity Information Sharing Act,a law that's key to protecting the nation against major cyberattacks. Plus, OpenAI this week made a huge investment in chipmaker AMD, the latest in a round of blockbuster deals. And Google said it will be updating its smart home devices with its advanced artificial intelligence, Gemini. Marketplace’s Nova Safo spoke with Maria Curi, tech policy reporter at Axios, about all these headlines on this week’s Marketplace Tech Bytes: Week in Review.

Duration:00:10:27

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Why cybersecurity training isn’t enough to stop phishing hacks

10/9/2025
A recent study of nearly 20,000 University of California, San Diego Health workers found cybersecurity training reduced the likelihood of successful phising attacks by just 2%. Marketplace’s Nova Safo spoke with Ariana Mirian, senior researcher at the cybersecurity firm Censys and co-author of the study, who explained that many workers are just not taking those training programs seriously enough.

Duration:00:06:20

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AI "workslop" is hurting coworker dynamics

10/8/2025
AI slop is pointless content shared online like fake images and videos. A new study in the Harvard Business Review wants us to consider a variant: “workslop,” or AI-generated reports, emails and more that are sloppily crafted. The authors of the study say 40% of workers they surveyed have encountered workslop. And that's costing time and money. Marketplace’s Nova Safo spoke with social psychologist and vice president of BetterUp Labs Kate Niederhoffer, who co-authored the study. She said workslop harms interpersonal work relationships, such as when one employee receives an AI written report from another.

Duration:00:06:42

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Online job scams are a growing problem

10/7/2025
The number of scams involving job postings and offers nearly tripled between 2020 and 2024, according to the Federal Trade Commission. The change translates to more than $500 million in reported losses. These scams have proliferated on legitimate job boards and you might have even received some via email or text message — fake recruiters reach out with “enticing” offers which are too good to be true. Marketplace’s Nova Safo spoke with Mark Anthony Dyson, author of the Job Scam Report newsletter, about how to spot scams.

Duration:00:04:57

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Export controls on TikTok's algorithm are unique but not unprecedented

10/6/2025
Algorithms, which are just sets of instructions expressed in code, are harder to restrict than physical goods. But, as Marketplace’s Meghan McCarty Carino reports, governments — including the U.S. — have long tried to prevent their export.

Duration:00:04:46

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Bytes: Week in Review - California's new sweeping AI law

10/3/2025
California passed a sweeping law setting up new AI safety rules this week. Meanwhile, YouTube settled a lawsuit brought by President Trump over account suspensions in the wake of the January 6 capitol riot. And an AI-generated “actor” stirred up controversy in Hollywood and pretty much everywhere else. Marketplace’s Nova Safo spoke with Natasha Mascarenhas, reporter at The Information, to learn more about all these stories on this week’s Marketplace Tech Bytes: Week in Review.

Duration:00:13:58

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VCs are investing in LA's defense tech startups

10/2/2025
So far this year, LA defense tech companies have raised $4 billion in funding — more than double last year's haul, according to Los Angeles Times tech reporter Queenie Wong. She told Marketplace’s Nova Safo that venture capital firms are increasingly embracing military-focused tech.

Duration:00:08:41

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Could AI ever be used safely for mental health support?

10/1/2025
The role of artificial intelligence in mental health care is an unsettled issue. States including Illinois, Utah, and Nevada limit or ban the use of AI for therapy. And researchers say such conversations can sometimes veer off course and even be dangerous. Marketplace’s Nova Safo spoke with Jenna Glover, chief clinical officer at the mental health care platform Headspace, which launched an AI assistant, Ebb, last year.

Duration:00:10:54

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Colleges turn to video essays to counter AI-written submissions

9/30/2025
Colleges and universities are dealing with a growing problem of college admission essays being written by artificial intelligence. Rather than try to figure out which essays are AI-generated, some schools are turning to an alternative approach: Have students submit a video instead. Marketplace’s Nova Safo spoke with Anne Kim, senior editor at Washington Monthly magazine who recently wrote about this new strategy that's gaining steam in higher education.

Duration:00:10:54

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Can an AI chatbot change your political beliefs?

9/29/2025
Researchers at several universities tested how successful artificial intelligence can be at political persuasion, and found some AI chatbots were 40-50% more successful than a static message at getting people to change their views. And those views often stayed changed weeks later. Marketplace’s Nova Safo spoke with David Rand, one of the researchers involved in the study who’s also a professor of information science and marketing management at Cornell University.

Duration:00:06:24